Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 17 through 23rd April, 2016.

Facebook

1. Adidas Philippines
Engagement Score – 1,000

2. Toblerone Hong Kong
Engagement Score – 1,000

3. Fanta Thailand
Engagement Score – 1,000

4. VH1 India
Engagement Score – 1,000

5. Nestle Drumstick Philippines
Engagement Score – 907

 

Twitter

6. Ola India
Engagement Score – 1,000

To all you #MI fans, complete the sentence. "I love @mipaltan because..." #OlaMatchmania Answer & stand a chance to win VIP tickets! #MIvRCB

— Ola (@Olacabs) April 18, 2016

7. KFC Singapore
Engagement Score – 1,000

It's time to heed your calling with KFC's Breakfast Weekday deals. #WakeUptoKFC. More deals: https://t.co/tcd8fahLtP pic.twitter.com/ukaO3ogvaT

— KFC_SG (@KFC_SG) April 19, 2016

8. H&M India
Engagement Score – 1,000

See you at @DLFMoI at 10 AM today as we celebrate the big 4000 with @ParineetiChopra #HMIndia pic.twitter.com/xoylXCCiAT

— H&M India (@hmindia) April 23, 2016

9. Tata Zest India
Engagement Score – 1,000

If you get this one right, then you have the right to be called a die-hard @RCBTweets fan. Hereís question three. pic.twitter.com/ce7wJHq6h3

— The Zest (@TataZest) April 19, 2016

10. LG Thailand
Engagement Score – 1,000

@LG_Thailand 3????????????? #????????

— God Bless You! (@JakkrQ) April 23, 2016

11. Samsung Malaysia
Engagement Score – 970

200 GB. What if youíll always have enough storage to snap all your new recipes? #myGalaxyS7edge #whatifnowyoucan pic.twitter.com/soJmLKs1HA

— Samsung Malaysia (@SamsungMalaysia) April 19, 2016

 

Instagram

12. Canon Indonesia
Engagement Score – 1,000

 

Roadshow Canon bersama @cherrybelleid @teenebelleid sudah dilakukan 5 kota berturut-turut : Bandung -- sudah Bali -- sudah Yogyakarta -- sudah Surabaya -- sudah Medan -- sudah Nah #Twibi #Twiboy , selanjutnya kota mana lagi yach yang akan dikunjungi Canon & Cherrybelle ?? Yuk yuk isi di comment yach, sapa tau kita bisa kunjungin kota kamu !! #Canon #CanonIndonesia #CanonEOSM10 #CanonPIXMAG #cherrybelle #twibi #twiboy

A photo posted by Canon Indonesia (@canon.indonesia) on Apr 17, 2016 at 5:50am PDT

13. Matrix Malaysia
Engagement Score – 979

 

This sunset balayage is giving us serious hair-envy! #MatrixColor #Matrixhaircare #matrixhair ??: @tangledup_hair

A photo posted by Matrix Malaysia (@matrixmy) on Apr 18, 2016 at 12:05am PDT

14. Royal Enfield
Engagement Score – 837

 

Too long a pitstop can ruin the itinerary but one can't help it when the view is simply stunning. (P.C: @highwayplayers) #royalenfield #motorcycling #mountains #heavenly #view #adventure #ride

A photo posted by Royal Enfield (@royalenfield) on Apr 19, 2016 at 9:29pm PDT

15. Vodafone India
Engagement Score – 666

 

It was a day Shashikant Patil won't forget. You can experience this too. Click on the link in the bio and participate to be the next Vodafone SuperFan

A photo posted by Vodafone India (@vodafoneindia) on Apr 18, 2016 at 7:31am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.