New Business League: September 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	Lodha Group, Lion Aus, HubSpot Aus, Sprite India	66.7	Midea Int’l HK	60.6
2	2	McCann WG	Nexen Korea, Wyeth China, Nippon China	56.4	Lipitor Indo	51.1
3	3	DDB	Pears Skincare APAC, Dheeraj Realty India, Dubli.com	42.6	ICICI Lombard In	36.6
4	5	Y&R	Dangdang.com, AIG Japan, BMW Japan, ME Bank Aus	41.7	AGL Energy Aus	34.2
5	4	JWT	Asus China, TUI India, Nirmal Lifestyle In, Tango Media	39	AKUH Pakistan	33.4
6	8	Leo Burnett	iSelect Aus, Tigerair Sg (social), China Airlines Taiwan	32	Anta China	27.8
7	7	BBDO	Midea Int’l HK, Singha Beer Thai, Cambodia Beer Thai	32.7	Tung Ho Steel Tw	27.2
8	6	Dentsu	Wanglaoji China, Dongfeng Nissan, Wooricard Korea	31	Moët Henn Tw	26.6
9	9	Publicis	Qihoo360 India, Estée Lauder China, Tencent China	24.2	Cebu Pacific Phil	19.4
10	10	Lowe	Tata Glb Bev India, TVS Sport India, Mobizz India	20.1	Laughing Cow	16.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Carat	Mondelez APAC, Xiwang China, Sistema India	49.2	BMW China	40.6
2	2	Starcom MV	Citigroup APAC, Visa APAC, BMW China, Courts Malaysia	35.6	Novartis OTC Glb	32.3
3	3	PHD	Unilever Australia, GSK ANZ, Ikano Malaysia	26.5	Jenny Craig Aus	24.4
4	6	Mindshare	General Mills APAC, Lee Kum Kee Cn, Kellogg’s Pakistan	29.9	Maxis Malaysia	21.6
5	4	OMD	Apple HK (digital), Cigna HK, Thai Health Promotion	29.6	Sentosa	20.8
6	5	Dentsu Media	Acura China, Toyota China, Amway HK	20.9	Sands Cn (digital)	19.4
7	7	MediaCom	Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn	17.7	EA Games global	12.5
8	9	Havas Media	Atomic Search Aus, MOT Indonesia, Canon Singapore	15.6	Aeroflot Cn	9.7
9	10	Vizeum	Krungthai Bank, Srei India, BioConnexion Malaysia	14.9	Jet Airways India	9.5
10	11	UM	Sime Darby APAC, LF Corp Korea, Mobile Sure Thai	13.3	Tempur Japan	6.8

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	Wieden & Kennedy	Nurofen	APAC
2	BBDO	Midea International	Hong Kong
3	DDB	Pears Skincare	APAC
4	Leo Burnett	iSelect	Australia
5	Blast Radius	Lenovo (digital)	APAC
6	FCB	Bosch Power Tools	Asia
7	Lowe	TVS Sport	India
8	Dentsu	Wanglaoji	China
9	Publicis	Qihoo360	India
10	Y&R	Dangdang.com	China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	Mindshare	General Mills	APAC
2	Carat	Mondelez	APAC
3	Starcom MediaVest	Citigroup	APAC
4	Initiative	Maxis	Malaysia
5	Carat	Xiwang	China
6	ZenithOptimedia	Singapore Airlines	APAC
7	Universal McCann	Sime Darby Motors	APAC
8	Mindshare	SmarTone-Vodafone	Hong Kong
9	MEC	Calvin Klein	China
10	Havas Media	Atomic Search	Australia