Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | McCann | Oppo Aus proj, Paytm India, HT Land Php, Biotique India | 20.8 | Family Mart Tw | 19.5 |
| 2 | (4=) | Ogilvy | Env Protection Dept HK, EXIM Bank India, Mphasis India | 14.2 | Dumex Thailand | 12.9 |
| 3 | (4=) | DDB | VW Commercial Vehicles Aus, Twitter India, Hangju Korea | 15.3 | Ruchi India | 12.8 |
| 4 | 3 | BBDO | JW Blue Cn, Viber Media India, Globe Telecoms Php proj | 11.3 | FMCG client | 11 |
| 5 | 6 | Leo Burnett | Carlsberg M’sia proj, Snap Deal India, Pfizer Biotech Tw | 10.4 | Anta China | 8.1 |
| 6 | 2 | Saatchi & Saatchi | Bank of Melbourne, Monteith’s Cider Australia | 8 | VW Import Cn | 7.9 |
| 7 | 9 | JWT | Treasury Wines APAC, AIS Thailand, Kapal Aai China | 7.7 | VLCC India | 6.2 |
| 8 | 12 | Publicis | Sunway M’sia,Tourism NT Australia, York Malaysia | 6.9 | Escorts India | 6.1 |
| 9 | 10 | Dentsu | WINIX Korea proj, Family Mart Tw proj, Toyota Vn proj | 6.3 | FMCG client | 5.6 |
| 10 | 8 | Grey Group | VLCC India, Epic India digital proj, Hubtown India digital proj | 5.1 | Dermatix Korea | 4.5 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 3 | Carat | SP Setia M’sia, Columbia Asia M’sia, Visit Britian Aus | 11.3 | O. EuroPharma | 11.3 |
| 2 | 1 | PHD | Galaxy Entertainment HK, Central Group Thailand | 9.7 | Transitions APAC | 9.2 |
| 3 | 2 | Havas Media | Mercedes-Benz Vans Aus, Inter-Ikea Cn, Mentholatum Sg | 9 | DF Yueda Kia Cn | 5.8 |
| 4 | 7 | MediaCom | Bose Asia-Pacific, Oishi Thailand, Deakin Univ Aus | 5.9 | Visit Britian Aus | 5.6 |
| 5= | 4 | ZenithOptimedia | Siemens China, China Mobile (digital), Biostime China | 6.1 | Masan Vietnam | 4.4 |
| 5= | 5 | Dentsu Media | AIS Thailand (OOH), TongYang Magic Korea, VIVO Indonesia | 5.3 | Sands (digital) Cn | 4.4 |
| 7 | 8 | MEC | Hanergy China, Masan Vietnam, Formosa Optical Taiwan | 2 | 2 | |
| 8 | 9 | UM | Mattel Japan, Cerebos Singapore, Disney Movie Taiwan | 3.7 | Kopiko Php | 1.3 |
| 9 | 13 | OMD | Asia-Pacific Telecom Tw, Galaxy Entertainment China | 2.9 | Bose Australia | 0.9 |
| 10 | 6 | Vizeum | Transitions APAC, HDFC Bank India | 5.3 | AP Telecom Tw | 0.5 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | DDB | VW (selected) | Australia |
| 2 | JWT | Treasury Wines | APAC |
| 3 | BBDO | JW Blue Label | China |
| 4 | M&C Saatchi | JW Marriott | APAC |
| 5 | DDB | Skoda | Australia |
| 6 | Grey Group | ABI-Budweiser proj | China |
| 7 | McCann | R. Levett Bucknall proj | Australia |
| 8 | Ogilvy | Shing Kong Place | China |
| 9 | Y&R | Beteasy Project | Australia |
| 10 | BBDO | P&G brands | India |
ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | MediaCom | Bose | APAC |
| 2 | Universal McCann | Coca-Cola Amatil | Australia |
| 2 | OMD | iiNet | Australia |
| 4 | Havas Media | Kopiko | Philippines |
| 5 | Maxus | Subaru | Asia |
| 6 | ZenithOptimedia | Siemens | China |
| 7 | OMD | Galaxy Entertainment Group | China |
| 8 | ZenithOptimedia | China Mobile (Digital) | China |
| 9 | MediaCom | Oishi Group | Thailand |
| 10 | Vizeum | Transitions | APAC |
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