Sep 1, 2014

China Country Report: Top 50 brands' ad spending

Presented as part of the Asia's Top 1000 Brands China Country Report, here is the 2013 ad spending for the Top 50 brands in China, provided by Nielsen.

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China Country Report: Top 50 brands' ad spending

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RANK	BRANDS	GRAND TOTAL (RMB)	GRAND TOTAL (US$)
1	Samsung	2,462,219,394	406,711,581
2	Nestle	2,145,161,167	354,339,622
3	Apple	1,687,048,293	278,668,132
4	Chanel	1,129,370,541	186,550,426
5	Sony	714,609,792	118,039,879
6	Nike	393,638,495	65,021,555
7	Uni-president	2,377,326,952	392,688,972
8	Tong Ren Tang	183,229,528	30,266,016
9	Panasonic	102,697,584	16,963,678
10	Starbucks	7,421,792	1,225,938
11	Canon	1,105,653,753	182,632,866
12	Adidas	898,430,250	148,403,505
13	Philips	250,208,907	41,329,729
14	Haier	823,195,004	135,976,080
15	MasterKong	7,973,744,523	1,317,110,184
16	Johnson & Johnson	810,905,747	133,946,130
17	Gucci	90,503,279	14,949,412
18	Bank of China	566,617,288	93,594,346
19	Hewlett-Packard	42,761,395	7,063,365
20	L'Oreal	15,690,133,754	2,591,710,193
21	Lenovo	264,073,717	43,619,931
22	Siemens	209,457,991	34,598,457
23	China Mobile	5,206,435,251	860,003,587
24	Pizza Hut	3,963,009,672	654,613,448
25	Watsons	74,604,039	12,323,161
26	Industrial & Commercial Bank of China Asia (ICBC Asia)	727,017,825	120,089,448
27	Estee Lauder	4,252,406,729	702,416,311
28	Baidu	27,617,430	4,561,872
29	Coca-Cola	3,870,561,321	639,342,748
30	Olay	9,829,254,652	1,623,604,991
31	Sina	29,506,272	4,873,872
32	Lancome	4,264,399,167	704,397,232
33	McDonald's	4,959,119,148	819,151,694
34	China Southern Airlines	27,184,223	4,490,314
35	Armani	58,191,997	9,612,206
36	Tesco	9,846,603	1,626,471
37	Toshiba	6,653,850	1,099,089
38	China Eastern Airlines	55,288,236	9,132,560
39	Nintendo Wii	72,028	11,898
40	Meiji	262,225	43,315
41	Sharp	11,732,121	1,937,922
42	Shiseido	121,497,929	20,069,136
43	Christian Dior	1,529,066,459	252,572,552
44	Kentucky Fried Chicken (KFC)	11,272,681,609	1,862,031,535
45	Carrefour	169,216,649	27,951,356
46	Yamaha	3,760,652	621,188
47	China Unicom	420,400,451	69,442,119
48	QQ	88,658,652	14,644,715
49	Mead Johnson	2,464,278,373	407,051,685
50	Michelin	407,291,385	67,276,752
PERIOD: 1 JANUARY 2013 TO 31 DECEMBER 2013 RMB - US exchange (as per XE, 31 Dec 2013): 0.1651808859 Note: The Nielsen Company monitors gross advertising expenditures in major media at published rate card values.

Source:

Campaign Asia

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