New Business League: Year-end 2013 rankings

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	1	Ogilvy	Cera C-cure Thai, The Economist HK, Watson Thailand	96.3	SPC Ardmona Aus	88.5
2	2	McCann WG	Line Thailand, Piramal Healthcare India, SAP Thailand	65.4	Cigna Thai	63.1
3	3	DDB	Honma Golf Korea, Huawei India, GHD New Zealand	62.9	Jyothy Labs	54.3
4	4	TBWA	Black Yak Korea, Pocari Taiwan, Castrol Indonesia	37.3	Shinyoung Korea	34.8
5	5	JWT	Microsoft Korea, Hyundai Pharm Korea, Seoul Milk	33.4	Pizza Hut India	27.1
6	6	Leo Burnett	Galaxy GC, Motivation Taiwan, VP Bank Vietnam	27.3	Tata Chem India	24.2
7	7	Y&R	Revlon, Sermsuk Thailand, DBS Singapore	27.9	Zydus India	23.7
8	8	Saatchi & Saatchi	Mamee Double Decker Mal, PLI Mal, Union Pay China	24.3	Mondelez Sg	16.3
9	9	Lowe	FWD Life Insurance Thailand, Bioprotec Malaysia	15.2	LIC Housing India	13.6
10	10	Grey Group	Xiaomi China, Abbott Laboratories Hong Kong	14.2	Godiva Japan	13.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	1	ZenithOptimedia	Carlsberg China, Reckitt Benckiser, Mengniu, Henkel Aus	38.1	Apollo Tyres	32.7
2	2	OMD	Dong Feng Peugeot Citroen, Theme Parks Capital Aus	42.8	Sony Vaio Vn	28.4
3	3	Havas Media	Seagate, Tourism Malaysia, Parmigiani Watch	18.6	Abbott Singapore	17.3
4	7	UM	Uni-President China, Samsung India, Telekom Malaysia	24.8		17.2
5	4	Carat	Black & White Milk (social) HK, Astro (digital) Malaysia	16.9	Mitsubishi Electric	15.6
6	8	Initiative	Krungsri Bank Thailand, Coca-Cola Thailand (digital)	15.3		15.1
7	5	MEC	Colgate China (digital), Abbott Sg, Hotels.com Japan	17.1	Henkel Australia	13.6
8	9	PHD	Fererro Australia/New Zealand, Hasbro Singapore	12.2	Simple Singapore	11.7
9	6	Dentsu Media	Kohler Vietnam, Yamaha Vietnam, MetLife Korea	12.3	Mondomobile Th	10.2
10	7	Starcom	AB InBev China, Wanglaoji China, Mega We Care Vietnam	19.8	Samsung India	7.9

 

ASIA-PACIFIC TOP 10 CREATIVE WINS (DECEMBER)

Rank	Agency	Account	Market
1	TBWA	Black Yak	Korea
2	Grey	Xiaomi Project	China
3	Y&R	Sermsuk	Thailand
4	Y&R	Revlon Project	Regional
5	M&C Saatchi	One Piece Digital	Australia
6	Dentsu	Yamaha Project	Vietnam
7	Leo Burnett	Galaxy (Grand Waldo)	China
8	Ogilvy	Cera C-cure Project	Thailand
9	Y&R	Chanel Project	Korea
10	Y&R	DBS Project	Singapore

 

ASIA-PACIFIC TOP 10 MEDIA WINS (DECEMBER)

Rank	Agency	Account	Market
1	Carat	Mondelez	Regional
2	OMD	Dong Feng Peugeot	China
3	ZenithOptimedia	Mengniu (planning)	China
4	UM	Samsung	India
5	ZenithOptimedia	Reckitt Benckiser	Regional
6	OMD	Theme Parks Capital	Australia
7	OMD	Warner Bros Pictures	Hong Kong
8	OMD	Hasbro	Regional
9	UM	Uni President China	Australia
10	PHD	Ferrero	Aus/NZ