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DATA POINTS: ZenithOptimedia's latest adspend forecast

by Staff Reporters  |  Jun 16, 2014  |  Comments
Fast-track Asia (China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam) is growing rapidly. Ad expenditure in the area grew 10.7 per cent in 2013, and is expected to grow 11 per cent and 13 per cent a year for 2014 to 2016.

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