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DATA POINTS: China's mobile users more open to advertising

by Staff Reporters  |  May 22, 2014  |  Comments
PwC's 2014 Mobile Advertising Report China shows that Chinese mobile users stand apart from their UK and US counterparts in terms of receptivity to mobile advertising. For example, more people in China are willing to engage with mobile marketing and exchange personal data for free apps, be targeted in specific situations and watch video advertising.

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