Campaign Asia-Pacific

Digital

Viki signs video partnership with BBC Advertising

By Staff Reporters, 6 days ago

SINGAPORE - International video site Viki has signed a video partnership with BBC Worldwide's BBC Advertising team to help Viki meet global interest and demand for video ...

Advertising

Should Asia be concerned about the EU's cookie ban?

By Emily Tan, May 27, 2011

HONG KONG - The European Union's latest set of internet privacy laws make it illegal for companies to collect information on their website visitors by using 'cookies' or bits ...

Creativity

Win a Cannes nomination with Coca-Cola's latest creative contest

By Staff Reporters, Nov 30, 2010

Brand engagement and marketing company Eyeka Asia is putting a Cannes Lions 2011 nomination up for grabs for the winner of Coca-Cola's 'Energising refreshment' competition.

Digital

Online video portal VDONext.com appoints Pixel Media as exclusive online ad partner

By Staff Reporters, Nov 26, 2010

HONG KONG – Next Media Limited’s online video portal VDONext.com has appointed Pixel Media as its exclusive online sales partner in Hong Kong.

Digital

Profero wins digital duties for Media Markt's China entry

By Jane Leung, Nov 18, 2010

SHANGHAI - Media Markt, Europe's largest consumer electronics retailer, has appointed Profero as its digital agency in China.

Digital

MSN China, Sina enter strategic partnership

By Staff Reporters, Nov 12, 2010

BEIJING – The largest Chinese infotainment portal Sina has today signed a strategic partnership with MSN China.

Creativity

Hong Kong retailer Initial builds an 'unusual experience' online

By Jane Leung, Nov 5, 2010

Hong Kong fashion brand Initial is aggressive expanding in Greater China and revamping its website to revolve around the company’s theme ‘the unusual experience’.

Digital

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

By Jane Leung, Nov 5, 2010

IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.

Digital

Redefining creative storytelling online

By Grant Hunter, Nov 5, 2010

Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.

Digital

Disconnection in measuring media effectiveness

By Antony Yiu, Nov 3, 2010

Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while ...

Advertising

CASBAA: Asian content still key driver, says Tudou founder Gary Wang

By Magz Osborne, Oct 27, 2010

HONG KONG – Addressing the Casbaa Convention this morning, Tudou founder and CEO Gary Wang said that Asian content is still a key driver of growth for online video in ...

Digital

Online ad spend on the rise in Singapore : IAB

By Staff Reporters, Oct 22, 2010

SINGAPORE - Online advertising expenditure in Singapore has seen a slow rise, mostly driven by telecoms and technology, but remains well behind the advanced markets of the UK ...

Digital

News portals FT, Wall Street Journal experience access issues in China

By Staff Reporters, Oct 22, 2010

BEIJING – Major news and media portals like the Chinese website of the Financial Times and Wall Street Journal have been experiencing blockage of their sites, leading to ...

Creativity

GE turns photos, videos into wind energy, clean water and solar power with digital initiative

By Jane Leung, Oct 22, 2010

General Electric (GE) is inspiring people to share photos and ‘Tag your green’ to donate water, energy and power with a digital campaign.

Creativity

Rapper Jay-Z partners with Bing to launch book titled Decoded

By Staff Reporters, Oct 19, 2010

American rapper Jay-Z, Microsoft’s Bing and creative agency Droga5 together started a multiplatform search experience and interactive game to promote Jay-Z’s ...

Media

Facebook apologises for breach of online privacy

By Madhavi Tumkur, Oct 19, 2010

GLOBAL - In another blow to the privacy settings of the social networking site, Facebook has been accused of relaying personal information such as names, and in some instances ...

Creativity

Michael Hill Jeweller launches global search for 'World’s best couple'

By Jane Leung, Oct 19, 2010

Michael Hill Jeweller (MHJ), a global specialty jewellery retailer, is putting a 22 carat diamond engagement ring up for grabs in its latest global online competition.

Digital

Perform Group appoints Aktiv Digital as exclusive APAC online sales house

By Jane Leung, Oct 8, 2010

ASIA-PACIFIC – Perform Group, an online sports content broadcaster, has appointed Aktiv Digital as its exclusive sales partner in the Asia-Pacific region.

Digital

BBC World News tipped for Asian growth

By Magz Osborne, Oct 8, 2010

SINGAPORE – BBC World News is celebrating the tenth anniversary of Asia Business Report with plans to expand the brand online and boost programming made in the region.

Creativity

TED launches global search for ads worth spreading

By Staff Reporters, Oct 7, 2010

TED (Technology Entertainment and Design), the non-profit conference curator for the world's thought-leaders, is calling on the global advertising community with an ‘Ads ...

Creativity

Air France ramps up in-flight entertainment to promote new route

By Jane Leung, Oct 4, 2010

Air France celebrates the launch of its Paris to Tokyo route by inviting three French-language acts on board its aircraft A380.

Creativity

Leo Burnett celebrates national day with 'Gandhiji Font' in India

By Jane Leung, Oct 4, 2010

Leo Burnett Mumbai celebrates India's 141st anniversary with a ‘Gandhiji Font’ to commemorate the father of the nation, Mahatma Gandhi.

Digital

New CBeebies website leads BBC Worldwide's online makeover

By Staff Reporters, Oct 4, 2010

GLOBAL - BBC Worldwide, the commercial arm of the BBC, has announced the relaunch of its channel websites with a brand new consumer site for its preschool property CBeebies.

Digital

Aktiv Digital scoops exclusive sales rights for Geeknet in the region

By Jane Leung, Sep 27, 2010

REGIONAL - Pan-regional online media sales company Aktiv Digital has been appointed as the exclusive sales partner for Geeknet in Southeast Asia and Greater China.

Creativity

Ebay launches Fasion Look Book for quick style matches in the US

By Jane Leung, Sep 22, 2010

Online e-commerce giant Ebay has debuted its shoppable and shareable style gallery ‘eBay Fasion Look Book’.

Digital

AdChina launches Mobile Ad Network in China

By Jane Leung, Sep 10, 2010

SHANGHAI – AdChina has launches its AdChina Mobile Ad Network to integrate wireless application protocol (WAP) websites and mobile apps.

Digital

Google runs recruitment ads before Inception in theaters

By Jane Leung, Sep 8, 2010

BEIJING – Last Thursday, the Hollywood blockbuster 'Inception' premiered in China featuring Google recruitment adverts before the screening.

Creativity

Philips launches geeky-sweet comedy series ‘Nigel and Victoria’ online

By Jane Leung, Sep 8, 2010

Philips presents an online comedy series ‘Nigel and Victoria’ produced by online video production company Wenneker TV and comedy production company Hoot.

Creativity

Top 10 Viral Ads

By Staff Reporters, Sep 3, 2010

What makes a viral video a viral success? We've ask industry experts how the following ten viral ads manages to rake in millions of views online and earn a well deserved place ...

Digital

Maxus scoops Google's media duties in India

By Jane Leung, Sep 3, 2010

MUMBAI – Maxus is tipped to have won Google's online and offline media duties in India.

Creativity

Egyptian Tourist Authority targets Japanese travellers on Asahi.com

By Jane Leung, Sep 2, 2010

The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese ...

Creativity

Google Places launches outdoor campaign in Japan

By Jane Leung, Aug 31, 2010

Google Places went full fledged in Japan’s Shibuya district with the initial phase of a mass outdoor campaign.

Digital

Google launches Gmail phone calling system to rival Skype

By Staff Reporters, Aug 30, 2010

GLOBAL – Google has announced it has added a new Gmail feature that lets users call people on their phones from a Gmail account. US and Canada are free with Asia-Pacific ...

Creativity

WWF searches for six 'Pambassadors' in the Sichuan Province

By Jane Leung, Aug 25, 2010

The next best job in the world is perhaps working for the World Wide Fund for Nature (WWF) as a 'Pambassador', advocating the protection of the species in China's Chengdu, ...

Digital

Users find social networks vital for work and leisure

By Jane Leung, Aug 18, 2010

While Facebook and Twitter are enjoying what appears to be an unbridled escalation in popularity, history has a lesson for them.

Digital

Hong Kong's youth own most gadgets in the region: Synovate

By Jane Leung, Aug 6, 2010

HONG KONG – Hong Kong's young people own the most gadgets across the Asia region, and rank second in time spent on mobiles every day, according to Synovate’s fifth ...

Digital

Sina to leave Google for own search engine technology

By Staff Reporters, Aug 6, 2010

BEIJING – Chinese online media company and internet portal Sina has said it is ready to substitute its existing Google search platform for its own, during its Q2 2010 ...

Digital

APAC consumers are the world's most prolific online shoppers: Nielsen

By Madhavi Tumkur, Jul 13, 2010

ASIA-PACIFIC - A study by Nielsen states that consumers in the Asia-Pacific region are the world's most prolific online shoppers with more than a third spending upwards of 11 ...

Digital

Five things you should know about digital media measurement in APAC

By Will Hodgman, Jul 2, 2010

In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacifi...

Marketing

Microsoft Advertising names Jonathan Hardy as sales director for SE Asia

By Kenny Lim, Jun 25, 2010

SINGAPORE - Microsoft Advertising has appointed Jonathan Hardy as sales director for Southeast Asia to drive engagement with advertisers and publishers in the digital space ...

Digital

Microsoft appoints Mark Britt to head consumer and online division in Asia-Pacific

By Kenny Lim, Jun 22, 2010

SINGAPORE —Microsoft Corp has appointed Mark Britt as general manager for its consumer and online (C&O) group in Asia-Pacific.

Creativity

Leo Burnett delivers Cannes Lions 2010 with David on Demand

By Jane Leung, Jun 22, 2010

Leo Burnett Worldwide takes those missing out on the action at Cannes Lions 2010 to the heart of the event with an experiential campaign titled ‘David on Demand’.

Digital

VivaKi's The Pool aims to raise China's online ad standards

By Jane Leung, Jun 18, 2010

News that the VivaKi Nerve Centre in China has set up a research programme - The Pool - to look at advertising standards for online video content, has been met with applause.

Media

Campaignasia.com goes live today

By Staff Reporters, Jun 17, 2010

ASIA-PACIFIC - Media.asia has been re-launched as campaignasia.com today to include five news sites and improved coverage of the entire region.

Creativity

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening

By Benjamin Li, Jun 16, 2010

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response ...

Creativity

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening

By Benjamin Li, Jun 16, 2010

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response ...

Creativity

Health Promotion Board launches smoking control campaign for youths in Singapore

By Kenny Lim, Jun 16, 2010

SINGAPORE - Ogilvy & Mather Singapore has built on the creative theme 'Live it up without lighting up' for the Health Promotion Board's youth-targeted smoking control campaign, ...

Creativity

Health Promotion Board launches smoking control campaign for youths in Singapore

By Kenny Lim, Jun 16, 2010

SINGAPORE - Ogilvy & Mather Singapore has built on the creative theme 'Live it up without lighting up' for the Health Promotion Board's youth-targeted smoking control campaign, ...

Creativity

L'Oreal | L'Oreal Hair Expert | Thailand

By Kenny Lim, Jun 16, 2010

Fancy an online hair check-up? To generate awareness of its new Total Repair 5 product, L'Oreal aimed to create real engagement with consumers in Thailand.

Creativity

L'Oreal | L'Oreal Hair Expert | Thailand

By Kenny Lim, Jun 16, 2010

Fancy an online hair check-up? To generate awareness of its new Total Repair 5 product, L'Oreal aimed to create real engagement with consumers in Thailand.

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