Campaign Asia-Pacific

Media

INTERVIEW: Hypebeast.com founder Kevin Ma

By David Blecken, Apr 25, 2012

At just 29, Kevin Ma (pictured) sets a prime example of how simply following one’s interests can give way to a successful business enterprise.

Media

ZenithOptimedia Group global rebranding highlights real-time measurement

By Staff Reporters, Apr 24, 2012

GLOBAL - ZenithOptimedia Group has launched a global rebrand across all its companies to reflect a new strategic positioning called ‘Live ROI’.

Media

INTERVIEW: Mindshare's Nick Emery on how agencies must adapt to survive

By Susie Sell, Apr 2, 2012

ASIA-PACIFIC - Mindshare Worldwide CEO Nick Emery talks to Campaign about how agencies must adapt if they are to succeed in 2012.

Media

MediaWorks pitch training to launch in the US following success in Asia

By Staff Reporters, Mar 23, 2012

MIAMI - Haymarket Media Group will be launching its first MediaWorks Americas training programme thanks to the success of the programme in Asia. MediaWorks is a training ...

Marketing

Acxiom appoints former MySpace, MTV Networks president Nada Stirratt

By Benjamin Li, Mar 7, 2012

GLOBAL - Marketing services and technology player Acxiom has appointed Nada Stirratt to a global role as chief revenue officer and executive vice president.

Media

James Murdoch resigns as chairman of News International, continues with News Corp

By Emily Tan, Mar 1, 2012

LONDON - James Murdoch has resigned his post as executive chairman of News International and has relocated to New York to continue with his role as deputy chief operating ...

Media

Marzban Patel becomes new CEO & MD of Publicitas Asia

By Benjamin Li, Feb 28, 2012

REGIONAL - Thirty-two-year media industry veteran Marzban Patel, currently CEO of Publicitas Mediascope India, now has the dual role of CEO of the 130-strong century-old ...

Advertising

Lowe Lintas & Partners India secures Economic Times and Maruti Suzuki Ertiga accounts

By Staff Reporters, Jan 10, 2012

MUMBAI – Lowe Lintas & Partners has been named agency of record for the Economic Times without a pitch. The agency has also just won creative duties for the launch of ...

Media

AXA consolidates regional media account to MPG

By Benjamin Li, Dec 12, 2011

ASIA-PACIFIC - AXA is set to consolidate its regional media account to MPG, with the exception of the India market, where it plans to continue working with Madison.

Media

BBC launches localised sites for Asia, India and Australia/NZ

By Staff Reporters, Nov 3, 2011

ASIA-PACIFIC - BBC.com is launching three new editions of its site for Asia, India and Australia/New Zealand. The sites are aimed at delivering localised and bespoke news ...

Media

Discovery relaunches its print magazine in Asia

By Paul Howell, Nov 1, 2011

ASIA-PACIFIC - Discovery Channel is set to relaunch its associated magazine across Asia-Pacific this week.

Media

AXA calls regional media pitch

By Benjamin Li, Oct 25, 2011

ASIA-PACIFIC - International insurance giant AXA has confirmed that it has called a regional media pitch, which is now a "work in progress".

Media

BBC Worldwide Channels hires new account director for Asia

By Benjamin Li, Sep 15, 2011

ASIA-PACIFIC - Delilah Chan, most recently senior director, digital media sales at ESPN STAR Sports, has joined BBC Worldwide Channels Asia as its account director

Media

Open Media to launch 'Essential' title in Kuala Lumpur and London

By Benjamin Li, Aug 30, 2011

KUALA LUMPUR - Portugal-based publishing company Open Media, which successful launched the luxury lifestyle magazine 'Essential Macau' last March, has reached an agreement with ...

Media

ITN VC appoints Lightning International for business development in Asia

By Benjamin Li, Aug 29, 2011

HONG KONG - Lightning International has gained a new client: ITN VC, a joint venture between UK news provider ITN and Australia’s Venture Consulting.

Media

Miriam Glick joins The Economist Group Asia Pacific as associate director of marketing and sponsorship

By Benjamin Li, Aug 24, 2011

ASIA-PACIFIC - The Economist Group has appointed Miriam Glick to the role of associate director, marketing and sponsorship, for Asia Pacific.

Media

OMD wins Sony’s regional media business

By Benjamin Li, Michael O'Neill, Aug 11, 2011

ASIA-PACIFIC - Omnicom Media Group (OMG) agency OMD has won Sony Electronic's Asia-Pacific media business following a final three-way pitch involving Carat and the incumbent ...

Media

The Economist to launch 'Intelligent Life' in HK, Singapore and India

By Benjamin Li, Aug 1, 2011

HONG KONG - The Economist will launch its 'Intelligent Life' quarterly in the Hong Kong, Singapore and India market this October.

Advertising

Vietnam Airlines calls a global creative and media pitch

By Benjamin Li, Jul 6, 2011

HANOI – National flag carrier Vietnam Airlines has called a global creative and media pitch. The pitch presentation meetings are going on this week, with a number of ...

Media

Carat bolsters regional team leadership

By Benjamin Li, Jun 30, 2011

ASIA-PACIFIC - Jacqueline Pavich has joined Aegis Media Hong Kong as its new regional business director, managing up to 12 of Carat’s key regional media accounts.

Advertising

Ink appoints new global head of insight from JCDecaux Airport

By Emily Tan, Jun 28, 2011

LONDON - Ink, a publisher of in-flight magazines, has appointed Kevin Miller as global head of insight. Miller was formerly the head of research for seven years at JCDecaux ...

Media

Ex-ITV regional director James Ross launches Lightning International in Asia

By Benjamin Li, Jun 24, 2011

ASIA-PACIFIC - James Ross, ITV Studios Global Entertainment’s former regional director for Asia, has announced the formation of a new company, Lightning International, ...

Marketing

The Economist marketing head departs after six months

By Benjamin Li, Jun 13, 2011

ASIA-PACIFIC - Stefani Chinn, who joined The Economist as regional marketing manager for Asia Pacific in January, is leaving the company.

Digital

Google Chrome extension bypasses WSJ paywall

By Staff Reporters, Jun 13, 2011

GLOBAL - Google's Chrome web store has a browser extension that will allow users to read online articles by The Wall Street Journal for free, bypassing its pay wall.

Media

CNN promotes Ellana Lee to vice-president of Asia

By Staff Reporters, Jun 13, 2011

HONG KONG - CNN has promoted Ellana Lee from her post as managing editor of CNN International Asia-Pacific to vice-president of Asia.

Media

National Geographic channel, Panasonic and Unesco join forces

By Paul Howell, Jun 3, 2011

GLOBAL — National Geographic channel has announced a new sponsorship deal with Panasonic. It will see a special programming block focused on United Nations Education, ...

Media

Aegis Media Pacific appoints Luke Littlefield as CEO

By Paul Howell, Jun 3, 2011

Aegis Media has promoted Luke Littlefield to be CEO of Aegis Media Pacific. He'll lead the 950 staff working across the group's Australia and New Zealand offices.

Media

Aegis Media Pacific appoints Luke Littlefield as CEO

By Paul Howell, Jun 3, 2011

Aegis Media has promoted Luke Littlefield to be CEO of Aegis Media Pacific. He'll lead the 950 staff working across the group's Australia and New Zealand offices.

Creativity

M&M's 'spokescandies' go on tour in Asia

By Staff Reporters, Jun 2, 2011

BEIJING - LiquidThread, Starcom MediaVest Group's special business unit for branded entertainment, has brought M&M's computer-animated 'spokescandies', Red and Yellow, to Asia ...

Media

Nestlé to review Korean media business

By David Blecken, Jun 2, 2011

SEOUL – Three agencies are expected to pitch for Nestlé’s media account in Korea when the FMCG giant holds a review over the coming month.

Media

Six agencies join Sony's regional media pitch

By Benjamin Li, May 31, 2011

ASIA-PACIFIC - Sony has called a regional media pitch for all its products, inviting six 4A media agencies to present at the end of June.

Media

Woolworths pitches US$175m media in Australia

By Staff Reporters, May 16, 2011

SYDNEY - Woolworths has called a pitch for its U$175 million media buying and planning in Australia.

Media

Jaydeep Chaudhuri appointed managing partner at OMD International

By Kate Nicholson, May 12, 2011

ASIA-PACIFIC - OMD has appointed Jaydeep Chaudhuri as the managing partner for OMD International, OMD’s specialist unit that manages multi-national client assignments.

Digital

Five things you need to know about optimising mobile apps

By Kevin Huang, May 5, 2011

Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.

Digital

Five things you need to know about optimising mobile apps

By Kevin Huang, May 5, 2011

Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.

Digital

Isobar makes key regional hires

By Kate Nicholson, May 4, 2011

ASIA-PACIFIC - Isobar Asia-Pacific has made a number of significant promotions to accelerate its global strategy in Asia.

Digital

Mediabrands promotes Daniel Simon to COO

By Kate Nicholson, May 3, 2011

ASIA-PACIFIC - Mediabrands has appointed Daniel Simon to COO of Asia at UM and Initiative.

Digital

Mediabrands restructures regional client services

By Kate Nicholson, Apr 27, 2011

ASIA-PACIFIC - Mediabrands has restructured its regional client services team with Clinton Simpson taking charge of account servicing, Natalie Pidgeon taking responsibility for ...

Media

GroupM opens offices in Korea

By David Blecken, Apr 26, 2011

SEOUL – GroupM has opened an operation in the Korean market, launching all network agencies — Mindshare, MEC, MediaCom and Maxus — simultaneously.

Media

UPDATE: OMD names new regional head

By Michael O'Neill, Apr 26, 2011

ASIA-PACIFIC - OMD has appointed Mediabrands' Steve Blakeman as Asia-Pacific CEO.

Media

Illva Saronno reviews US$32m global media

By Staff , Apr 15, 2011

GLOBAL - The Italian spirits company Illva Saronno is reviewing the US$32 million global media planning and buying for its Tia Maria and Disaronno brands.

Advertising

Global adspend recovery weakened by Japan and Middle East

By Mark Banham, Apr 11, 2011

GLOBAL - ZenithOptimedia has downgraded its global adspend forecast from 4.6 per cent growth this year to 4.2 per cent in the light of the 'devastating earthquake' in Japan and ...

Marketing

UPDATE: Cricket conversations far-reaching, but sponsor uplift low : OMG

By David Blecken, Apr 8, 2011

SINGAPORE – A new piece of research by Antenna, Omnicom Media Group’s (OMG) community conversation tracking and analysis tool, indicates the potential of cricket as ...

Media

Five things you need to know about real-time commerce

By Rob Fry, Apr 6, 2011

Robert Fry, regional head of insight, APAC, MediaCom believes that consumers are starting to get their first experience of real-time commerce, as increasingly widespread usage ...

Media

UM Japan hires integrated communications planning head

By David Blecken, Apr 1, 2011

TOKYO – UM has appointed Jeremy Paul as integrated communications planning director in Japan.

Media

MediaVest wins Yahoo regional business

By Michael O'Neill, Apr 1, 2011

ASIA-PACIFIC - MediaVest has been named the media agency-of-record in Asia for online player Yahoo.

Media

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

By Kate Nicholson, Apr 1, 2011

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

Media

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

By Kate Nicholson, Apr 1, 2011

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

Digital

Mediabrands appoints APAC research and tools manager

By Kate Nicholson, Mar 30, 2011

ASIA-PACIFIC - Mediabrands has appointed Ashley Nin as research and tools manager for Asia-Pacific.

Media

OPINION: The building blocks of outdoor media

By Nimish Dwivedi, Mar 30, 2011

Nimish Dwivedi, regional head of marketing at PayPal, looks at the building blocks for transforming outdoor media from a traditionally perceived passive or secondary medium to ...

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