Industry - food

Creative agencies vie for Indomie and Pop Mie noodles
Advertising  |  News

Creative agencies vie for Indomie and Pop Mie noodles

by Racheal Lee  |  Jan 23, 2014  |  Comment now
JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, ...
CASE STUDY: How Poca brought EPL trading cards online in Vietnam
Digital  |  The Work

CASE STUDY: How Poca brought EPL trading cards online in Vietnam

by Sophie Chen  |  Dec 20, 2012  |  Comment now
Poca worked with Sofresh, a digital creative agency in Vietnam, to extend the nature of its one-year-old trading cards to digital space.
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Roast lamb and spring fashion
The Work

Roast lamb and spring fashion "Collamborate" in odd campaign

by Staff Reporters  |  Sep 20, 2012  |  Comment now
AUSTRALIA - In an unusual pairing that strains credulity, Meat & Livestock Australia hired BMF to promote spring lamb with fashion designer Leona Edmiston ...
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Roast lamb and spring fashion
The Work

Roast lamb and spring fashion "Collamborate" in odd campaign

by Staff Reporters  |  Sep 20, 2012  |  Comment now
AUSTRALIA - In an unusual pairing that strains credulity, Meat & Livestock Australia hired BMF to promote spring lamb with fashion designer Leona Edmiston ...
Play
Nutella’s first Australia campaign by BMF celebrates morning rituals
The Work

Nutella’s first Australia campaign by BMF celebrates morning rituals

by Sophie Chen  |  Aug 13, 2012  |  Comment now
AUSTRALIA – Nutella aims to make itself part of Australians’ breakfast time rituals with a new TVC created by BMF.
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McDonald's and DDB wrap up Olympic-themed campaign with 'Beijing' burger
The Work

McDonald's and DDB wrap up Olympic-themed campaign with 'Beijing' burger

by Staff Reporters  |  Jul 3, 2012  |  Comment now
SYDNEY - DDB Group Sydney and McDonald's have wrapped up an eight-week Olympic-themed campaign promoting limited-edition menu items like the 'Beijing ...
BBH offers game developers a taste of the Chupa Chups action
Digital  |  News

BBH offers game developers a taste of the Chupa Chups action

by Matthew Miller  |  Feb 17, 2012  |  Comment now
ASIA-PACIFIC - BBH, global agency of record for Perfetti Van Melle lollipop brand Chupa Chups, is set to launch what it's calling a new business model for ...
CASE STUDY: 'Porxer' contest puts the excitement back into pork
Advertising  |  Creativity  |  Marketing  |  News  |  The Work

CASE STUDY: 'Porxer' contest puts the excitement back into pork

by Staff Reporters  |  Jan 30, 2012  |  Comment now
A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.
CASE STUDY: Kee Wah combines social altruism with social media success
Digital  |  The Work

CASE STUDY: Kee Wah combines social altruism with social media success

by Jenny Chan 陳詠欣  |  Sep 16, 2011  |  Comment now
HONG KONG - Kee Wah's social altruism campaign for this year's mid-autumn's festival catapulted its Facebook fanbase, with freebies of the charitable kind.
Campbell Soup, Y&R start 'Make a wish' campaign in Hong Kong
Creativity  |  The Work

Campbell Soup, Y&R start 'Make a wish' campaign in Hong Kong

by Jane Leung  |  Nov 18, 2010  |  Comment now
Campbell Soup Asia has started a new campaign to repositioning itself as a vital ingredient in the preparation of meals.
M&C Saatchi scoops creative duties for Chinese snack brand AMing
Advertising  |  News

M&C Saatchi scoops creative duties for Chinese snack brand AMing

by Jane Leung  |  Nov 10, 2010  |  Comment now
SHANGHAI – Shanghai Sanming Foodstuff Company, a domestic traditional snack food enterprise, has handed the creative duties for its major brand AMing to M&C ...
Food maker Yurun is first successful bidder at CCTV auction
Advertising  |  News

Food maker Yurun is first successful bidder at CCTV auction

by Staff Reporters  |  Nov 8, 2010  |  Comment now
BEIJING – Local food manufacturer Yurun became the first successful bidder at the ongoing 2010 CCTV primetime ad resources auction that began at 8:08am this ...
DBS ties with AFC to connect with food-loving Singaporeans
Marketing  |  News

DBS ties with AFC to connect with food-loving Singaporeans

by Staff Reporters  |  Oct 29, 2010  |  Comment now
SINGAPORE - To connect with food-loving Singaporeans, DBS Bank has partnered with Asian Food Channel to launch a new marketing initiative that will bring ...
Mars appoints OMD Taiwan following month of pitches
Media  |  News

Mars appoints OMD Taiwan following month of pitches

by Jane Leung  |  Oct 6, 2010  |  Comment now
TAIPEI - OMD Taiwan has been appointed to the media business for Mars following a month-long competitive pitch against Mindshare and incumbent Dentsu Media ...
NSEC, OpenRice.com celebrate arrival of 10 millionth Norwegian Salmon in China
Creativity  |  The Work  |  The Work

NSEC, OpenRice.com celebrate arrival of 10 millionth Norwegian Salmon in China

by Jane Leung  |  Sep 30, 2010  |  Comment now
The Norwegian Seafood Export Council (NSEC) is celebrating the anticipated arrival of the 10 millionth Norwegian Salmon in China in an online partnership ...
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