Rahul Vasudev | Regional head of digital | MediaCom Asia-Pacific | Singapore | 33
After earning a degree in mechanical engineering, Vasudev made a quick turn into digital advertising in 2002. He began his career in India with digital marketing agency Mediaturf Worldwide, and moved to Singapore in 2006 to join MediaCom, heading up its then-fledgling interaction unit. Having joined a company of 35 people in 2006, Vasudev has been an integral part of MediaCom’s growth story. He has helped to set up MediaCom Interaction in Japan, Korea, Philippines, Indonesia, Thailand and India. Recently promoted to head digital operations across Asia-Pacific, Vasudev is now responsible for more than 300 people across the region. Known for his intuitive skill to create ideas that build clients’ businesses, and with an ability to bridge traditional and new media, Vasudev has won numerous local and regional awards, as well as helped win around US$1 billion worth of new business for MediaCom.