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40 Under 40: Unsung heroes pushing the boundaries of advertising and media

by Staff Reporters  |  Apr 5, 2013  |  Comments
To celebrate 40 years of covering media and marketing in Asia, this special feature presents 40 of the region’s hottest planners, strategic thinkers, CEOs and account handlers who have made their mark on the industry before the age of 40. These stars from media, advertising and PR have the potential to drive the industry forward, bring about change and make us think differently. With their ambition and ability, they will continue to shape the industry of tomorrow.
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Rahul Vasudev | Regional head of digital | MediaCom Asia-Pacific | Singapore | 33

After earning a degree in mechanical engineering, Vasudev made a quick turn into digital advertising in 2002. He began his career in India with digital marketing agency Mediaturf Worldwide, and moved to Singapore in 2006 to join MediaCom, heading up its then-fledgling interaction unit. Having joined a company of 35 people in 2006, Vasudev has been an integral part of MediaCom’s growth story. He has helped to set up MediaCom Interaction in Japan, Korea, Philippines, Indonesia, Thailand and India. Recently promoted to head digital operations across Asia-Pacific, Vasudev is now responsible for more than 300 people across the region. Known for his intuitive skill to create ideas that build clients’ businesses, and with an ability to bridge traditional and new media, Vasudev has won numerous local and regional awards, as well as helped win around US$1 billion worth of new business for MediaCom.

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