Email article to a friend

Print this article

DATA POINTS: Top 10 most discussed retail banks in Hong Kong in 2012

Jan 15, 2013  |  Comments
K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.

Articles older than 72 hours are available to subscribers only.

To see the full article,

you need to login or register.

or call +852 2122 5243
or email


  • Unlimited access to the network of 5 web sites.
  • Full access to the historical archive of over 70,000 articles.
  • 12 print & 12 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.
Activate My Campaign and create a customised news feed by selecting the market, expertise and brands you’re interested in.
To customize your own news feed, you need to log in to
 |  Forgot your password?

New Register

Follow these simply steps to set up your My Campaign newsfeed and homepage highlights:

1. Set your My Campaign newsfeed by choosing your Market

2. What Expertise are you interested in?

3. Follow a brand or market:

Thank you