Caltex celebrates its 75th Anniversary

Caltex recently celebrated its 75th Anniversary with a number of events around the region at which trade and retail partners were treated to a sneak peek of the new branding campaign that launched in Malaysia, Thailand, New Zealand and Singapore and is rolling out across the Philippines, Hong Kong, Cambodia, South Africa and Pakistan.

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The client and agency team members behind the new launch work. From left: Brian Fisher, Caltex Global brand manager; Juliana Loh, Caltex brand manager – Singapore; Joanne Kok, Caltex regional brand & web support manager; Yvonne Woo, Caltex consumer insights manager; Dorothy Cheong, Caltex regional integrated marketing manager; Camellia Tan, Y&R senior regional account director; Bruce Watt, Y&R regional creative director; Arshad Mohamed, Y&R account executive
The client and agency team members behind the new launch work. From left: Brian Fisher, Caltex Global brand manager; Juliana Loh, Caltex brand manager – Singapore; Joanne Kok, Caltex regional brand & web support manager; Yvonne Woo, Caltex consumer insights manager; Dorothy Cheong, Caltex regional integrated marketing manager; Camellia Tan, Y&R senior regional account director; Bruce Watt, Y&R regional creative director; Arshad Mohamed, Y&R account executive
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