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Sebastian Vettel races celebrities in Shanghai for Infiniti
Marketing

Sebastian Vettel races celebrities in Shanghai for Infiniti

Apr 17, 2014  |  Comment now
Four-time F1 champion Sebastian Vettel exchanged his usual ride for an Infiniti Q50 yesterday in Shanghai, taking part in a celebrity race for the car's ...
Wine campaign suggests focus on 'sacred' activities
Advertising

Wine campaign suggests focus on 'sacred' activities

by Matthew Miller  |  Apr 11, 2014  |  Comment now
A brand-refresh for Sacred Hill wines of New Zealand, by JWT Auckland, eschews imagery of wine bottles and vineyards in favour of striking illustrations ...
Train lovers travel down memory lane to join MTR's 35th anniversay exhibition
Marketing

Train lovers travel down memory lane to join MTR's 35th anniversay exhibition

by Benjamin Li  |  Apr 11, 2014  |  Comment now
Hong Kong's Mass Transit Railway has launched an exhibition to celebrate its 35th anniversary at Telford Plaza in Kowloon Bay. Among the displays at the ...
Online experience puts Chinese drivers in command of a Land Rover
Advertising

Online experience puts Chinese drivers in command of a Land Rover

by Matthew Miller  |  Apr 10, 2014  |  Comment now
The website (http://experience.lr-nsd.com) provides education on navigating a variety of offroad situations, and users control the system partly through ...
The Marketing Society's APAC launch
Marketing

The Marketing Society's APAC launch

by Staff Reporters  |  Apr 9, 2014  |  Comment now
The Marketing Society’s cocktail reception in the HSBC Hong Kong headquarters marked the organisation’s APAC launch. But the daynamic association's start in ...
Content Marketing Asia marks debut in Singapore
Marketing

Content Marketing Asia marks debut in Singapore

by Staff Reporters  |  Apr 9, 2014  |  Comment now
The inaugural Content Marketing Asia in Singapore saw several marketers, agencies and suppliers share their experiences about content in Asia. The popularity...
Ocean Park's sea horse exhibition to generate public awareness
Marketing

Ocean Park's sea horse exhibition to generate public awareness

by Benjamin Li  |  Apr 8, 2014  |  Comment now
Ocean Park is staging an 'Animal Discovery Fest' between 5 April and 11 May with an exhibition on sea horses highlighting the plight of the endangered ...
20 women to watch in Asia-Pacific marketing
Marketing

20 women to watch in Asia-Pacific marketing

Apr 7, 2014  |  Comment now
Campaign Asia-Pacific presents (in no particular order) 20 exceptional female professionals who are taking the marketing industry forward and are destined ...
DBS sponsors Affordable Art Fair in Hong Kong
PR

DBS sponsors Affordable Art Fair in Hong Kong

by Benjamin Li  |  Apr 2, 2014  |  Comment now
The second Hong Kong Affordable Art Fair took place from 21 to 23 March at the HKCEC. DBS is the regional title sponsor for the Fair in both Hong Kong and ...
April Fool's gender swap: Zalora pulls catalog prank
Marketing

April Fool's gender swap: Zalora pulls catalog prank

Apr 1, 2014  |  Comment now
Singapore-based retailer Zalora ran a subtle, gender-bending prank on its customers in honour of April Fool's Day today, delivering double-take-worthy ...
Flamingo hosts 'salon' on China's values 'divide'
Advertising

Flamingo hosts 'salon' on China's values 'divide'

Apr 1, 2014  |  Comment now
"China: Divides in the value systems", hosted by Flamingo, took place on 27 March at The Screening Room in Singapore. The salon, one of three planned for ...
Master Kong, Apple are China's 'best' brands: GfK/Serviceplan
Marketing

Master Kong, Apple are China's 'best' brands: GfK/Serviceplan

by Jenny Chan 陳詠欣  |  Mar 27, 2014  |  Comment now
GfK (market and consumer insights firm) and Serviceplan (a communications-solutions company) have set up what they claim to be the first brand ranking in ...
Burberry launches Brit Rhythm fragrance in Shanghai
PR

Burberry launches Brit Rhythm fragrance in Shanghai

by Benjamin Li  |  Mar 27, 2014  |  Comment now
Burberry celebrated the launch Brit Rhythm for men with a performance by British boy band The Family Rain at its new three-storey flagship store in ...
Absolut Vodka hosts party in a disused Hong Kong factory warehouse
PR

Absolut Vodka hosts party in a disused Hong Kong factory warehouse

by Jenny Chan 陳詠欣  |  Mar 26, 2014  |  Comment now
A party on 21 March celebrated Absolut's first ArtBeat project, curated by conceptual artist Jay Forster and DJ duo Daft Pink and presented by Hong ...
Greenfields Dairy demonstrates cheesy dishes to local chefs
PR

Greenfields Dairy demonstrates cheesy dishes to local chefs

by Benjamin Li  |  Mar 19, 2014  |  Comment now
Media Palette Hong Kong helped its client Greenfields, a joint venture by a group of Australian farmers and Indonesian entrepreneurs, to showcase its dairy ...
FT and Room to Read raise US$3.3 million for education
PR

FT and Room to Read raise US$3.3 million for education

Mar 17, 2014  |  Comment now
The Financial Times and Room to Read raised US$3.3 million for Room to Read’s global programmes in Literacy and Girls’ Education at their ninth annual ...
Wall Street English uses celebrity to encourage Chinese students to learn English
PR

Wall Street English uses celebrity to encourage Chinese students to learn ...

by Benjamin Li  |  Mar 17, 2014  |  Comment now
Weber Shandwick organised a large PR event for Wall Street English (WSE) at Prosper Centre in Beijing on 9 March, where the educational-services company ...
FourFourTwo's grand launch in Singapore
Media

FourFourTwo's grand launch in Singapore

Mar 14, 2014  |  Comment now
Singapore's football community gathered last night to celebrate the local website launch of global football bible FourFourTwo (published by Campaign ...
Cheil's newbies throw colleagues a party
Advertising

Cheil's newbies throw colleagues a party

by Emily Tan  |  Mar 13, 2014  |  Comment now
SEOUL - As part of an annual tradition, Cheil Worldwide's fresh graduate employees throw their new company a party. Early this month, the 46 newbies ...
Before and after pictures encourage pet adoption in Philippines
Advertising

Before and after pictures encourage pet adoption in Philippines

Mar 10, 2014  |  Comment now
A campaign for CARA (Compassion and Responsibility for Animals) Philippines makes devastating use of the before-and-after technique to encourage adoption of ...
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