Webinar: Pursuing a data-driven advantage

Pursuing a data-driven advantage: What the new marketing organization looks like

Data is the way forward for marketers. You know it from the research you’ve read and the anecdotes peers bat about. Data is the who, what, when and where of your marketing strategy. Use it effectively and you boost key metrics like customer acquisition, retention and loyalty. But where do you start? What are the trends driving the industry in Asia and overseas? And how do tools like RTB, DSPs and DMPs play into the equation?

Campaign brings you an overview with expert perspective. Join industry experts from both sides of the Pacific for an East/West view of marketing's digital evolution and what you have to do to get on the right side of the advantage gap.

Find out:
• Which technologies leading marketers are adopting
• What trends coming out of the US mean for Asia and how you can adapt
• Tactics you can use to find your way through the landscape to better ROI
• What true a data-centric marketing approach looks like

Register now to be part of the discussion and pose questions to our panelists.

Speakers

Matthew Westover
Vice President of Product Marketing
Turn

As Vice President of Product Marketing, Matthew oversees global Product Marketing for the Turn Digital Hub for Marketers, a software platform for audience planning, media execution, and real-time analytics.  Matthew and team help ensure that Turn’s product strategy is guided by both marketplace and customer needs, and that Turn’s Digital Hub offering is optimally packaged for Turn clients.   Prior to his current role, he served as general manager of Turn’s Audience Suite Data Management Platform offering where he lead the strategy and build-out of the DMP as a leader in the product management organization.  He is a frequent speaker at industry and analyst events including Digiday, and the Forrester Forum for Marketers.

Mathew brings over 15 years of direct-to-consumer marketing to Turn with experience in both the digital and offline worlds.  Prior to Turn, Matthew was the Vice President of Analytics and Business Intelligence at Claria where he designed and oversaw the development of applications in the areas of ad optimization, behavioral search, and click-stream analysis.  He is the inventor of three patents in these areas.  Early in his career as Senior Analyst at Williams-Sonoma, Matthew helped establish Williams-Sonoma’s brands as leaders in both the retail, catalog, and internet channels by developing multi-channel marketing programs aimed at maximizing customer value. 

Matthew holds a Bachelor’s Degree in Business Economics from the University of San Diego and a Masters Degree in Applied Economics from the University of Arizona.  In between, he was a U.S. Peace Corps Volunteer in Lesotho, Southern Africa. 

Scott Likens
Analytics Consulting Lead
PwC

Scott is a PwC US Partner based in Hong Kong where he leads the PwC Information and Analytics proposition across Hong Kong & China. He has over 18 years experience across industries (Insurance, Transportation and Financial Services). In the US firm, Scott led the emerging technologies group within the technology consulting practice and helped clients understand and leverage the power of Mobile, Social and Analytics. Prior to PwC, Scott spent time in the software industry working with a company that helped form the foundation of the commercial internet.

Jason Wincuinas
Managing Editor
Campaign Asia-Pacific

Before joining Campaign, Jason spent years marketing mechanical and computer engineering products to technical audiences, convincing tribologists of perfluoropolyether’s design advantages and embedded systems developers of the relative strengths of hardware versus software emulation. He also spent about a decade in China’s emerging market trenches, negotiating with factories for container loads of traditional handmade goods. Just prior to stepping into his Campaign role, Wincuinas was a financial editor at Hong Kong’s top independent brokerage and research firm, CLSA. While there his perpetual curiosity about what makes business work kept him ready to tackle topics ranging from China’s nuclear industry to palm oil market dynamics in Indonesia. Now as part of Campaign’s team, Wincuinas turns his eye for strategy and synergy to the media, marketing and advertising community across the Asia-Pacific region.