The Festival is a celebration of the latest thinking in marketing effectiveness and showcase of some of the very best examples of effective brand building from around the region and beyond. During the two day festival, delegates have the opportunity to learn and be inspired by the greatest minds in the field.
The Festival features a compelling programme of seminars and discussions, awards judging, networking events and a gala awards presentation. The Asian Marketing Effectiveness Awards, from which the festival has grown, honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. A record 971 entries have been received into the 2012 annual awards, judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Awards acknowledge the role of innovative strategy as well as creative craftsmanship in achieving results, and therefore unite creativity with effectiveness.
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