Campaign Spotlight Healthcare
Hear the latest on how you can build lasting pharmaceutical brands and appropriately reach out to clinicians and patients.
Part of Campaign’s Spotlight Series, Campaign Spotlight Healthcare is researched and designed especially for our brand community and addresses the biggest issues in healthcare marcomms today.
Join senior marketers from across the Asia Pacific region for an intensive day of knowledge-sharing and networking.
New for 2012:
E-patients: empowered, educated, engaged – communicate with physicians, patients and payers using the latest digital channels
In-depth analysis on recent regulatory change in Asia’s healthcare market
Southeast Asia’s emerging markets – Indonesia, Vietnam, the Philippines: assessing growth potential and staying ahead of the curve
Generic brands: marketing based on differentiation, moving beyond the price point