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StarHub’s domain name purchase sparks TLD debate

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

Casbaa pushes Pay TV credentials with media agency research

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered ...

Havas Media expands Ecselis to three new markets

SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices ...

The Economist adds China as first new country-specific section since WWII

HONG KONG - For the first time since 1942 when it created a section devoted to the US, The ...

Discovery appoints Julie Petersen as vice president research

SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie ...
 
IN DEPTH

INSIGHT: Consumer demand for a more local voice in SEA

As consumer touchpoints change in many Southeast Asian markets, the language they are presented in is also evolving.
People Focus

Q&A: Michael Mclaren on wrestling with Microsoft

Michael Mclaren, regional director of McCann Worldgroup, has tireless determination.
 
Q&A: Jeffrey Seah is in the hot seat 

Q&A: Jeffrey Seah is in the hot seat

Jeffrey Seah, CEO of Southeast Asia for Starcom ...
Profile: GroupM's Andrew Meaden heralds a new approach to media 

Profile: GroupM's Andrew Meaden heralds a new approach to media

As the new regional director at GroupM, Andrew Meaden is ...
Profile: Disney's top media distribution man in Asia Pacific Rob Gilby 

Profile: Disney's top media distribution man in Asia Pacific Rob Gilby

Rob Gilby, senior vice-president and managing director ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012