Media

StarHub’s domain name purchase sparks TLD debate

3 days ago by Magz Osborne

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

Casbaa pushes Pay TV credentials with media agency research

3 days ago by Emily Tan

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered ...

Havas Media expands Ecselis to three new markets

4 days ago by Staff Reporters

SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices ...

The Economist adds China as first new country-specific section since WWII

4 days ago by Matthew Miller

HONG KONG - For the first time since 1942 when it created a section devoted to the US, The ...

Discovery appoints Julie Petersen as vice president research

5 days ago by Magz Osborne

SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie ...

More News

Death of the traditional approach to Media and Creative

By Ashok Lalla on Jan 24, 2012

The travel & hospitality industry has some of the biggest budgets, and the worst ads.

By Mike.Fromowitz on Jan 24, 2012

A sexist marketing concept or one of the world’s great brand icons?

By Mike.Fromowitz on Dec 15, 2011

Traditional advertising fails on the Internet.

By Mike.Fromowitz on Dec 10, 2011

INSIGHT: Consumer demand for a more local voice in SEA

As consumer touchpoints change in many Southeast Asian markets, the language they are presented in is also evolving.

Q&A: Michael Mclaren on wrestling with Microsoft

Michael Mclaren, regional director of McCann Worldgroup, has tireless determination.

Q&A: Jeffrey Seah is in the hot seat

Jeffrey Seah, CEO of Southeast Asia for Starcom ...

Profile: GroupM's Andrew Meaden heralds a new approach to media

As the new regional director at GroupM, Andrew Meaden is ...

Profile: Disney's top media distribution man in Asia Pacific Rob Gilby

Rob Gilby, senior vice-president and managing director ...