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Digital and Music Matters: Focus should be on branded content, the second screen  
Digital

Digital and Music Matters: Focus should be on branded content, the second screen

By Susie Sell, 6 hours ago
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, ...
GroupM selects Buddy Media as global social-media ad partner 
Digital

GroupM selects Buddy Media as global social-media ad partner

By Staff Reporters, 1 day 4 hours ago
GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy Media, to all its agencies: Maxus, MEC, Mediacom and Mindshare.
XM Asia appoints Ernest Kim as director of planning 
Digital

XM Asia appoints Ernest Kim as director of planning

By Staff Reporters, 1 day 4 hours ago
SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.
Online inventory optimiser Maxifier opens Japan office 
Digital

Online inventory optimiser Maxifier opens Japan office

By Staff Reporters, 1 day 4 hours ago
TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of online ad inventory, has opened an office in Tokyo and appointed Tomoyuki Sato ...
Google+ launches Hangouts On Air globally 
Digital

Google+ launches Hangouts On Air globally

By Emily Tan, 2 days ago
ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.
Fonterra's regional digital pitch narrowed to three agencies 
Digital

Fonterra's regional digital pitch narrowed to three agencies

By Emily Tan, 5 days ago
ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.
Fairfax Media makes its papers interactive with AirLink 
Digital

Fairfax Media makes its papers interactive with AirLink

By Emily Tan, 5 days ago
SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning ...
Singapore mobile shopping grew 660 per cent in 2011: PayPal 
Digital

Singapore mobile shopping grew 660 per cent in 2011: PayPal

By Susie Sell, 6 days ago
SINGAPORE – Mobile commerce market in Singapore skyrocketed by 660 per cent between 2010 and 2011, fueled by a rise in mobile shoppers and increase in spend per head, a ...
7 ways marketers are using the mobile screen: JWT 
Creativity

7 ways marketers are using the mobile screen: JWT

By Emily Tan, 6 days ago
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...
Philips' sci-fi adventure story features well-groomed men conquering challenges in style 
Digital

Philips' sci-fi adventure story features well-groomed men conquering challenges in style

By Benjamin Li, 6 days ago
A Philips campaign by Tribal DDB Shanghai breaks product-driven category conventions to take viewers on a 3D, sci-fi-style adventure showing how men rise up to challenges with ...
Viki signs video partnership with BBC Advertising 
Digital

Viki signs video partnership with BBC Advertising

By Staff Reporters, 6 days ago
SINGAPORE - International video site Viki has signed a video partnership with BBC Worldwide's BBC Advertising team to help Viki meet global interest and demand for video ...
Digital happenings this week from GroupM, DDB, Y&R and more 
Digital

Digital happenings this week from GroupM, DDB, Y&R and more

By Staff Reporters, 6 days ago
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Economist Conferences appoints Kreab Gavin Anderson as social-media partner 
Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012
HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...
Online video viewership grows, but ads failing to connect: Nielsen 
Digital

Online video viewership grows, but ads failing to connect: Nielsen

By Staff Reporters, May 15, 2012
ASIA-PACIFIC - Although consumers in Asia watch online video at a rate exceeding the global average, they are not impressed with the advertising messages delivered via the ...
Rob dePinto leaves chief technologist, Asia-Pacific, Tribal DDB role 
Digital

Rob dePinto leaves chief technologist, Asia-Pacific, Tribal DDB role

By Emily Tan, May 15, 2012
HONG KONG - Rob dePinto has decided to step down from the post of chief technologist, DDB Group / Tribal DDB to pursue his own business interests.
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May, 2012