Digital - In Depth

Digital

Digital's second coming

By Michael O'Neill, Sep 9, 2011

Integration is no longer enough. It is time to put digital at the centre of marketing communications, writes Michael O’Neill

Digital

Apps give print a second chance

By Daniel Davies, Jun 1, 2011

Apps have reinvigorated the publishing business model, and online is no longer the threat to print that it once was.

Digital

Is pharma social?

By Tessa Thorniley, Dec 15, 2010

In an industry with almost no above-the-line advertising, social media would seem to offer exciting marketing potential. Indeed, the mass of pharmaceutical information being ...

Digital

Android sees phone sales grow by 400 per cent in Asia

By Madhavi Tumkur, Oct 8, 2010

SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile ...

Digital

Online buzz crucial to China auto sales

By Bo Jin, Sep 1, 2010

There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But ...

Digital

All about social media games creator Zygna

By Madhavi Tumkur, Aug 19, 2010

Founded in 2007, Zynga has made its reputation as a creator of social media games such as FarmVille and Mafia Wars. Now the company is looking towards the extremely lucrative ...

Digital

Users find social networks vital for work and leisure

By Jane Leung, Aug 18, 2010

While Facebook and Twitter are enjoying what appears to be an unbridled escalation in popularity, history has a lesson for them.

Digital

All about webisodes and branded content

By Michael O'Neill, Aug 6, 2010

Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.

Digital

Social networks enters the China mainstream

By Michael O'Neill, Jul 30, 2010

Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising...

Digital

All about China’s group buying websites

By Bo Jin, Jul 23, 2010

Right now, the hottest trend in China's bustling online world is group buying websites.

Advertising

Too young, too costly, digital talent can't meet demand

By Jane Leung, Jul 7, 2010

Digital staff have the pick of posts as a global shortage means that agencies are scrambling to hire them.

Digital

All about Apple's Safari Reader

By David Tiltman, Jul 7, 2010

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows ...

Digital

Asia's digital landscape: Insights from our bloggers...

Jun 16, 2010

We asked our digital bloggers from across the region for their opinion on the regional digital landscape, changes, trends and brands that have used the medium effectively over ...