DIGITAL

NEWS

Google adds sponsored company logos to Maps

13 hours ago by Marie Green
GLOBAL - Following the launch of a pilot version in Australia earlier this year, Google Maps has announced it is launching sponsored map icons allowing business owners to brand their locations.

VIDEO: ZenithOptimedia global digital officer Fred Joseph on trends in Asia

19 hours ago by Madhavi Tumkur
SINGAPORE - Fred Joseph, worldwide digital director for Zenith Optimedia spoke to Campaign about ...

Apple introduces music social networking site Ping

19 hours ago by Staff Reporters
GLOBAL - Apple has introduced social network for music Ping which allows users to follow their ...

GroupM China appoints Tony Chen as digital head

1 day 20 hours ago by Jin Bo
SHANGHAI - GroupM China has appointed Tony Chen as managing director of GroupM Interaction ...

Google's 'priority inbox' to affect email marketing strategies

1 day 20 hours ago by Jennifer Whitehead
GLOBAL - Direct marketers are already working out how to adapt to Gmail's new priority Inbox ...

Google acquires social network Angstro to challenge Facebook

2 days ago by Staff Reporters
GLOBAL - Google has bought social networking start-up Angstro and hired its founder Rohit Khare ...
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CASE STUDIES

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank

Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
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BLOGS & OPINIONS
Blog 2 - The Revenge

Blog 2 - The Revenge

By Steve Blakeman on Aug 24, 2010
2 Billion Mobile Subscribers across Asia!!! Now what…?
Specialist skills vs. Integration

Specialist skills vs. Integration

By Amanda King on Aug 20, 2010
Bindu’s blog: Technology and why you should get on it

Bindu’s blog: Technology and why you should get on it

By Bindu Nair Maitra on Aug 19, 2010
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People Focus

Profile... Telly addict leads Turner into the digital future

Self-confessed 'couch potato' Ringo Chan is the man behind Turner's growing digital portfolio.
 
Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities 

Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities

Reuters' vice president Asia at Reuters Media strives to ...
Q&A: Euro RSCG's Andrew Knott is in the hot seat 

Q&A: Euro RSCG's Andrew Knott is in the hot seat

Andrew Knott, chief digital officer APAC at Euro RSCG, ...
VIDEO: MMA on why there are more mobile phones than toothbrushes in the world 

VIDEO: MMA on why there are more mobile phones than toothbrushes in the world

SINGAPORE - A statistic quoted at the recently concluded ...
THE DIGITAL WORK

Egyptian Tourist Authority targets Japanese travellers on Asahi.com

The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese travellers to Egypt.
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WHAT'S NEW

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
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IN DEPTH

Online buzz crucial to China auto sales

There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?
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MAGAZINE
Media Magazine
Media
26 August 2010