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Digital
DIGITAL
NEWS
Facebook reports a 69% lift in ad revenue in 2011
2 days ago by
Arif Durrani
GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).
StarHub’s domain name purchase sparks TLD debate
2 days ago by
Magz Osborne
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 ...
P&G's digital plan is possible, but not easy and not cheap
3 days ago by
Emily Tan
Procter & Gamble (P&G) chief executive Robert McDonald's statement that the FMCG giant would ...
Johnson’s Baby brings out the interior designer in Malaysian mums
3 days ago by
Jenny Chan
KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with ...
Saatchi & Saatchi Fallon Tokyo forms partnership with Digital Jungle in Japan
3 days ago by
Benjamin Li
TOKYO - Beijing-based social influence and digital agency Digital Jungle has expanded its ...
Digital happenings this week from StarHub, Amobee, and Microsoft Advertising
3 days ago by
Staff Reporters
ASIA-PACIFIC - A roundup of the latest digital people moves, account wins, pitches and developmen...
More News
CASE STUDIES
CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles
SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced videos.
CASE STUDY: How Rexona broke the relevance barrier in China
Case Study: Turning Lipton's recruitment drive into a youth branding opportunity
More Case Studies
BLOGS & OPINIONS
Lessons in going Viral: From 40,000 feet up in the air
By Ashok Lalla on Jan 27, 2012
Death of the traditional approach to Media and Creative
By Ashok Lalla on Jan 24, 2012
The travel & hospitality industry has some of the biggest budgets, and the worst ads.
By Mike.Fromowitz on Jan 24, 2012
2012 Digital checklist….
By Gregory Birge on Jan 04, 2012
More Blogs
People Focus
Profile... Telly addict leads Turner into the digital future
Self-confessed 'couch potato' Ringo Chan is the man behind Turner's growing digital portfolio.
Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities
Reuters' vice president Asia at Reuters Media strives to ...
Q&A: Euro RSCG's Andrew Knott is in the hot seat
Andrew Knott, chief digital officer APAC at Euro RSCG, ...
Creative Q&A: Iris' David Brown
David Brown, regional director of digital for Asia-Pacifi...
THE DIGITAL WORK
Hyundai and Microsoft Advertising consider the ways celebrities think
GLOBAL - In line with its new brand positioning of 'new thinking, new possibilities', Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.
Electrolux opens ‘Café Scandinavia’ social media campaign in Japan
Fortress engages digital-savvy students through ‘Back to school’ Facebook game
More The Digital Work
WHAT'S NEW
GADGET UPDATE powered by Stuff: Apple's iWallet plans, wireless charging, and more
The week's round-up of the latest gadgets and reviews. Powered by Stuff Magazine.
More What's New
IN DEPTH
Digital's second coming
Integration is no longer enough. It is time to put digital at the centre of marketing communications, writes Michael O’Neill
Apps give print a second chance
Is pharma social?
More In Depth
MOST READ
Articles
Galleries
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P&G's digital plan is possible, but not easy and not cheap
PREVIEW: 2011 Agency Report Card
Naked unveils new management in Tokyo
OPINION: Wikiwars? PR pros seek editing rights from Wikipedia
CAMPAIGN TV: Marriott International's socially-focused media strategy
UPDATED: Campaign's Agency of the Year Awards
Regional CEOs' end-of-year dinner
CASBAA TV Upfront Singapore Screenings
Caltex celebrates its 75th Anniversary
Campaign Spotlight: Innovative shopper marketing
CAMPAIGN TV: Marriott International's socially-focused media strategy
Top 10 Lunar New Year ads
Top 10 most-watched ads of 2011
Perodua's CNY campaign uses QR codes to bridge print, mobile and video
VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou
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MAGAZINE
Campaign Asia-Pacific
January, 2012
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