DIGITAL

Digital and Music Matters: Focus should be on branded content, the second screen

6 hours ago by Susie Sell

SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, delegates at the Digital and Music Matters 2012 conference heard Tuesday.

GroupM selects Buddy Media as global social-media ad partner

1 day 4 hours ago by Staff Reporters

GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy ...

XM Asia appoints Ernest Kim as director of planning

1 day 4 hours ago by Staff Reporters

SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of ...

Online inventory optimiser Maxifier opens Japan office

1 day 4 hours ago by Staff Reporters

TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of ...

Google+ launches Hangouts On Air globally

2 days ago by Emily Tan

ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available ...

Fonterra's regional digital pitch narrowed to three agencies

5 days ago by Emily Tan

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital ...

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CASE STUDY: Castrol seduces two-wheel junkies with online campaign

When relaunching its motorcycle lubricant Castrol Power 1, Catrol worked with Mindshare to leverage Google and YouTube AdWords to engage motorheads.

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7 Ways to Turn Your Digital Award Entries into Award Victories

By Ashok Lalla on May 22, 2012

The Race for Attention and Talkability — and the Invisible Ad

By Ashok Lalla on May 11, 2012

The Digital Goosing, Part 1 / 3

By Gregory Birge on May 03, 2012

Advertising: The Digital Trust Factor

By Mike.Fromowitz on May 02, 2012

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Profile... Telly addict leads Turner into the digital future

Self-confessed 'couch potato' Ringo Chan is the man behind Turner's growing digital portfolio.

Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities

Reuters' vice president Asia at Reuters Media strives to ...

Q&A: Euro RSCG's Andrew Knott is in the hot seat

Andrew Knott, chief digital officer APAC at Euro RSCG, ...

Creative Q&A: Iris' David Brown

David Brown, regional director of digital for Asia-Pacifi...

Singapore launches its first mobile rich media campaign

SINGAPORE – The Health Promotion Board is set to launch the country’s first mobile rich media campaign in an effort to bring its weight loss programme closer to Singaporeans on the move.

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