DIGITAL

NEWS

Facebook reports a 69% lift in ad revenue in 2011

GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).

StarHub’s domain name purchase sparks TLD debate

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 ...

P&G's digital plan is possible, but not easy and not cheap

Procter & Gamble (P&G) chief executive Robert McDonald's statement that the FMCG giant would ...

Johnson’s Baby brings out the interior designer in Malaysian mums

KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with ...

Saatchi & Saatchi Fallon Tokyo forms partnership with Digital Jungle in Japan

TOKYO - Beijing-based social influence and digital agency Digital Jungle has expanded its ...

Digital happenings this week from StarHub, Amobee, and Microsoft Advertising

ASIA-PACIFIC - A roundup of the latest digital people moves, account wins, pitches and developmen...
 
CASE STUDIES

CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles

SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced videos.
People Focus

Profile... Telly addict leads Turner into the digital future

Self-confessed 'couch potato' Ringo Chan is the man behind Turner's growing digital portfolio.
 
Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities 

Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities

Reuters' vice president Asia at Reuters Media strives to ...
Q&A: Euro RSCG's Andrew Knott is in the hot seat 

Q&A: Euro RSCG's Andrew Knott is in the hot seat

Andrew Knott, chief digital officer APAC at Euro RSCG, ...
Creative Q&A: Iris' David Brown 

Creative Q&A: Iris' David Brown

David Brown, regional director of digital for Asia-Pacifi...
THE DIGITAL WORK

Hyundai and Microsoft Advertising consider the ways celebrities think

GLOBAL - In line with its new brand positioning of 'new thinking, new possibilities', Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.
 
WHAT'S NEW

GADGET UPDATE powered by Stuff: Apple's iWallet plans, wireless charging, and more

The week's round-up of the latest gadgets and reviews. Powered by Stuff Magazine.
IN DEPTH

Digital's second coming

Integration is no longer enough. It is time to put digital at the centre of marketing communications, writes Michael O’Neill
 
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012