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Creativity - The Work

Citi marks 200 years with global and Asia-specific campaigns 
Creativity

Citi marks 200 years with global and Asia-specific campaigns

By Matthew Miller, May 16, 2012
ASIA-PACIFIC - Citi has begun rolling out a yearlong campaign in celebration of its founding in June of 1812, featuring both global elements and, as the campaign rolls on, ...
Case Study: Cass Beer lobs viral beer bombs in Korea 
Creativity

Case Study: Cass Beer lobs viral beer bombs in Korea

By Emily Tan, May 15, 2012
SEOUL - Although already the top beer brand among South Korean youth, Cass wanted to cement its leadership. Teaming up with Cheil Worldwide, the beer maximised its popularity ...
JayGrey uses parkour and bonsai 'fails' to promote vodka 
Creativity

JayGrey uses parkour and bonsai 'fails' to promote vodka

By Staff Reporters, May 10, 2012
AUSTRALIA - A campaign by JayGrey for Vitek Vodka aims to reach consumers using humorous vignettes about expert vodka distillers who excel at their vocation but shouldn't quit ...
Ford squishes cane toad in JWT Melbourne-crafted viral video 
Creativity

Ford squishes cane toad in JWT Melbourne-crafted viral video

By Emily Tan, May 8, 2012
MELBOURNE - Ford Australia and JWT Melbourne chose an unlikely pair to front the online video commercial for Ford Falcon EcoBoost. Meet Ralphie and Les, a pair of talking cane ...
McCann and Engine use children's-book imagery to tell water bottle 'crush' story 
Creativity

McCann and Engine use children's-book imagery to tell water bottle 'crush' story

By Staff Reporters, May 4, 2012
AUSTRALIA - Imagery inspired by the collage-like work of a children's book illustrator has been animated by McCann Sydney and Engine to promote an environmentally friendly ...
Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee 
Creativity

Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee

By Emily Tan, May 3, 2012
SEOUL - Cheil Worldwide scored a double whammy when the agency got consumers to drink more Dunkin Donuts coffee—and memorise the brand's message—with one voice-activ...
Hulu launches first TVC for Japan 
Advertising

Hulu launches first TVC for Japan

By David Blecken, May 2, 2012
TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.
Singapore EDB calls global creative and media pitch 
Creativity

Singapore EDB calls global creative and media pitch

By Racheal Lee, Apr 27, 2012
SINGAPORE - The Singapore Economic Development Board (EDB) has called a pitch looking for an agency to develop and implement integrated marketing campaigns to position ...
Top 10 sports TVCs 
Advertising

Top 10 sports TVCs

By Staff Reporters, Apr 24, 2012
To coincide with Campaign's Sports Marketing Report, here is a round-up of what we think are some of the best sports commercials to hit our screens. Watch Lance Armstrong, ...
USA launches first-ever global tourism campaign 
Creativity

USA launches first-ever global tourism campaign

By Staff Reporters, Apr 24, 2012
GLOBAL - Brand USA, in partnership with JWT, has launched a global marketing campaign promoting the United States to international visitors in the hopes of rekindling the ...
M&C Saatchi rolls out 'Wonders' regional campaign for Tourism Malaysia 
Creativity

M&C Saatchi rolls out 'Wonders' regional campaign for Tourism Malaysia

By Emily Tan, Apr 16, 2012
KUALA LUMPUR - M&C Saatchi Malaysia's latest online campaign for Tourism Malaysia, titled 'Wonders of Malaysia' is currently being rolled out across the Americas, Europe and ...
Largest-ever Adidas marketing campaign continues globally 
Creativity

Largest-ever Adidas marketing campaign continues globally

By Jenny Chan, Apr 5, 2012
GLOBAL - Adidas has launched the latest chapter of its largest-ever 'Adidas is all in' campaign for its ClimaCool collection, leveraging the influence of prominent global ...
HTC activates 'real people, real demonstrations' strategy 
Advertising

HTC activates 'real people, real demonstrations' strategy

By Staff Reporters, Apr 3, 2012
SINGAPORE - HTC has launched its new 'As recommended by' marketing strategy with a world-first TVC marking its commitment to only feature real people in real product demonstrati...
Olympus highlights the power of the classic for new OM-D series 
Creativity

Olympus highlights the power of the classic for new OM-D series

By Benjamin Li, Apr 3, 2012
Turn has creatived a new campaign for Olympus' new flagship OM-D series. Highlighting the 'Power of the classic', the Hong Kong-made campaign is being exported to Malaysia, ...
Publicis publishes Braille ad in The Economist for UBS 
Advertising

Publicis publishes Braille ad in The Economist for UBS

By Staff Reporters, Apr 2, 2012
GLOBAL - Publicis London has created a Braille print advertisement for global editions of The Economist as part of the 'We will not rest' campaign for UBS.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012