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The Work international
Creativity - The Work international
Advertising
Clear to fansource Ronaldo's new hairdo in global first
By
Magz Osborne
, Mar 8, 2012
GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the ...
Advertising
Rihanna joins Nivea's largest-ever marketing effort
By
Paul Howell
, May 11, 2011
GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 ...
Advertising
Top 10 Valentine's Day TVCs
By
Benjamin Li
, Feb 11, 2011
In celebration of Valentine's day, Campaign takes a look at the 10 best television commercials.
Creativity
Top 10 Super Bowl 2011 TVCs
By
Staff Reporters
, Feb 7, 2011
Following the Green Bay Packers 31-25 victory over the Pittsburgh Steelers in the Super Bowl XLV, here are what we think were the 10 best television commercials that has had ...
Creativity
Five of the best global TVCs this week: Foot Locker, O2 & Vodka
By
Staff Reporters
, Nov 25, 2010
This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.
Creativity
Top 10 luxury brand ads
By
Staff Reporters
, Nov 19, 2010
Online is increasingly a popular place to find exciting promotional films, beautiful celebrities and extra sexiness. This week we look at the top brands that have gone to great ...
Creativity
Five of the best global TVCs this week: Adidas, Nikon & Nissan
By
Staff Reporters
, Nov 18, 2010
Nissan, Fujifilm, Nikon and Adidas feature in this week's five of the best television commercials from across the world.
Creativity
Five of the best global TVCs this week: Clooney, O'Brien & T-Pain
By
Staff Reporters
, Nov 12, 2010
It is time for this week's five best international campaigns. Stars include George Clooney, John Malkovich, Conan O'Brien and T-Pain.
Creativity
Five of the best international campaigns this week
By
Staff Reporters
, Nov 4, 2010
From Barbie to Subaru, here is a selection of the five best international campaigns that broke across the world over the past week.
Creativity
Rapper Jay-Z partners with Bing to launch book titled Decoded
By
Staff Reporters
, Oct 19, 2010
American rapper Jay-Z, Microsoft’s Bing and creative agency Droga5 together started a multiplatform search experience and interactive game to promote Jay-Z’s ...
Creativity
Cancer survivor Mark strips down for testicular cancer awareness
By
Staff Reporters
, Oct 7, 2010
‘The guy at home in his underwear’ starts streaming live today to launch a testicular cancer awareness campaign for the Canadian Cancer Society.
Creativity
Ikea Netherlands commits to 365 videos in a year
By
Jane Leung
, Sep 28, 2010
Ikea Netherlands has launched a new campaign titled ‘Everyday is different’, committing to publishing a new video online every day for 365 days.
Advertising
Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign
By
Arif Durrani
, Sep 2, 2010
Virgin Atlantic has launched its first global advertising campaign in the UK with a series of bullish ads playing off the strap line 'Your airline's either got it or it hasn't'.
Creativity
Glaceau vitaminwater rolls out global campaign using crowdsourcing
By
Joe Thomas
, Jul 21, 2010
Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of a larger global campaign for the Coca-Cola owned soft-drink
Creativity
Hyundai and National Geographic Channel launch ‘African adventurer’ on Facebook
By
Jane Leung
, Jul 8, 2010
GLOBAL - National Geographic Channel (NGC) and the official partner of the FIFA World Cup 2010 Hyundai are coming together to launch a branding campaign on Facebook called ...
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Case Study: Cass Beer lobs viral beer bombs in Korea
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Top 10 sports TVCs
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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