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NEW BUSINESS LEAGUE: Country-specific results for March 2012 
Advertising

NEW BUSINESS LEAGUE: Country-specific results for March 2012

By Staff Reporters, 5 hours ago
ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...
Medibank appoints Whybin TBWA Melbourne 
Advertising

Medibank appoints Whybin TBWA Melbourne

By Staff Reporters, 1 day 4 hours ago
AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency ...
7 ways marketers are using the mobile screen: JWT 
Creativity

7 ways marketers are using the mobile screen: JWT

By Emily Tan, 6 days ago
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...
Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness 
Creativity

Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness

By Staff Reporters, 6 days ago
ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now accepting entries.
Bill Clinton and Ridley Scott to speak at Cannes Lions 
Advertising

Bill Clinton and Ridley Scott to speak at Cannes Lions

By Staff Reporters, May 15, 2012
CANNES - Former US president Bill Clinton and filmmaker Ridley Scott have been confirmed as speakers at the Cannes Lions International Festival of Creativity this year.
Hulu launches first TVC for Japan 
Advertising

Hulu launches first TVC for Japan

By David Blecken, May 2, 2012
TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.
Singapore EDB calls global creative and media pitch 
Creativity

Singapore EDB calls global creative and media pitch

By Racheal Lee, Apr 27, 2012
SINGAPORE - The Singapore Economic Development Board (EDB) has called a pitch looking for an agency to develop and implement integrated marketing campaigns to position ...
A populist view on effectiveness: For the many, not the few 
Advertising

A populist view on effectiveness: For the many, not the few

By Jenny Chan, Apr 27, 2012
SHANGHAI - A sombre, inspiring discussion on populism and humanitarianism by Aline Santos, senior vice president of Unilever, and Tony Wright, chairman of Lowe + Partners, ...
The evolution of advertising into participatory acts of social change 
Advertising

The evolution of advertising into participatory acts of social change

By Jenny Chan, Apr 26, 2012
SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how ...
TBWA India wins creative account for Peninsula Land 
Creativity

TBWA India wins creative account for Peninsula Land

By Staff Reporters, Apr 25, 2012
MUMBAI - Real estate company Peninsula Land has appointed TBWA India to lead its creative account following a multi-agency pitch.
Nike uses facial contortion to demonstrate shoe’s flexibility 
Creativity

Nike uses facial contortion to demonstrate shoe’s flexibility

By David Blecken, Apr 25, 2012
TOKYO – Nike has worked with Wieden + Kennedy to develop a web application that allows people to contort a shoe using the power of their face through a webcam.
Ogilvy, BBDO, DDB lead the pack in Asian Marketing Effectiveness Festival shortlist  
Creativity

Ogilvy, BBDO, DDB lead the pack in Asian Marketing Effectiveness Festival shortlist

By Jenny Chan, Apr 25, 2012
SHANGHAI - The marketing and communications industry is holding its breath today as the jury for this year's Asian Marketing Effectiveness Awards is expected to work late into ...
Spikes Asia 2012 opens for delegate registrations 
Advertising

Spikes Asia 2012 opens for delegate registrations

By Staff Reporters, Apr 24, 2012
ASIA-PACIFIC – Spikes Asia 2012 has opened for delegate registrations.
Asia-Pacific brings home 13 Yellow Pencils from D&AD, JWT leads region 
Advertising

Asia-Pacific brings home 13 Yellow Pencils from D&AD, JWT leads region

By Emily Tan, Apr 23, 2012
ASIA-PACIFIC: The region's agencies won 13 out of a total of 66 Yellow Pencils at the D&AD awards in London last Thursday. JWT led the region with five of the prestigious awards.
Grey Group Japan appoints new chief creative officer 
Advertising

Grey Group Japan appoints new chief creative officer

By Staff Reporters, Apr 17, 2012
TOKYO - Founder and former creative head of independent agency Propeller, Yohei Irie, has joined Grey Group Japan as chief creative officer. He starts work immediately and will ...
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Campaign Asia-Pacific
May, 2012