CREATIVITY

NEWS

Spikes Asia names Uniqlo Advertiser of the Year 2010

ASIA-PACIFIC - Japanese retail chain Uniqlo has been named Spikes Asia Advertiser of the Year 2010.

U Mobile picks Publicis Malaysia for brand relaunch

KUALA LUMPUR - U Mobile has selected Publicis Malaysia to re-launch its brand after an exhaustive...

BBH to launch YTL's 4G mobile internet network in Malaysia

KUALA LUMPUR - Bartle Bogle Hegarty (BBH) Asia-Pacific has been appointed to handle the launch ...

Taobao Mall appoints Zenith to US$29m media, calls creative pitch

SHANGHAI - Zenith Media China has won Taobao Mall’s media duties following a three-way ...

Ogilvy's Wain Choi joins Cheil Worldwide as VP, global ECD

SEOUL - Wain Choi (pictured), former vice-president and chief creative officer of Diamond Ogilvy ...
 
AWARDS NEWS

AirAsia founder Tony Fernandes to speak at Spikes Asia

ASIA-PACIFIC - AirAsia founder Tony Fernandes will join David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide, at Spikes Asia for an unmissable start to the seminar programme.
BLOGS & OPINIONS
Blog 2 - The Revenge

Blog 2 - The Revenge

2 Billion Mobile Subscribers across Asia!!! Now what…?
Bindu’s blog: Technology and why you should get on it

Bindu’s blog: Technology and why you should get on it

Will Asian marketeers kill their Golden Goose?

Will Asian marketeers kill their Golden Goose?

Philips launches geeky-sweet comedy series ‘Nigel and Victoria’ online

Philips presents an online comedy series ‘Nigel and Victoria’ produced by online video production company Wenneker TV and comedy production company Hoot.
 
The Economist asks Gen Y to 'dig deeper' with online branding campaign 

The Economist asks Gen Y to 'dig deeper' with online branding campaign

The Economist is kick starting an online branding ...
Morning Fresh turns mean men super clean in Australia 

Morning Fresh turns mean men super clean in Australia

Morning Fresh is promoting its detergent with an ...
'Push credit real good' says Visa Australia to promote debit cards 

'Push credit real good' says Visa Australia to promote debit cards

Visa Australia promotes its debit card with an integrated...

Reviewed: Shangri-La's 'It's in our nature' TVC

Andrew Lok, ECP at BBDO Shanghai, and Rajesh Menon, ECD at Advantage Advertising, review Shangri-La's recently released 'It's in our nature' television commercial.
 
Reviewed: Fresh Up & 7Up's latest TVCs 

Reviewed: Fresh Up & 7Up's latest TVCs

Ivan Wibowo, ECD at JWT Adforce in Jakarta, and Charles ...

Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign

Virgin Atlantic has launched its first global advertising campaign in the UK with a series of bullish ads playing off the strap line 'Your airline's either got it or it hasn't'.
 
Glaceau vitaminwater rolls out global campaign using crowdsourcing 

Glaceau vitaminwater rolls out global campaign using crowdsourcing

Glaceau vitaminwater has launched its biggest ever UK ...
Hyundai and National Geographic Channel launch ‘African adventurer’ on Facebook 

Hyundai and National Geographic Channel launch ‘African adventurer’ on Facebook

GLOBAL - National Geographic Channel (NGC) and the ...
YouTube launches global social film-making initiative 

YouTube launches global social film-making initiative

Google's YouTube is launching a global social film-making...

BEHIND THE SCENES with Shangri-La’s ‘It’s in our nature’ campaign

HONG KONG - Brendan Inns, vice-president of brand communications at Shangri La Hotel & Resorts, and Adam O'Conor, managing director at Ogilvy & Mather Advertising, tell Media the story behind Shangri-La's new global brand campaign 'It's in our nature'.
 
BEHIND THE SCENES with Standard Chartered's 'Here for good' campaign 

BEHIND THE SCENES with Standard Chartered's 'Here for good' campaign

SINGAPORE - TBWA, the agency behind Standard Chartered's ...
BEHIND THE SCENES with 'Be a Changi millionaire' campaign 

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

SINGAPORE - To launch Changi Airport's largest-ever ...
People Focus

Creative Q&A: Publicis ECD Don Sevilla III is in the hot seat

Don Sevilla III, executive creative director at Publicis JimenezBasic Manila, says it takes guts to impress him.
 
Creative Q&A: OgilvyOne's Natalie Lam is in the hot seat 

Creative Q&A: OgilvyOne's Natalie Lam is in the hot seat

Natalie Lam, regional creative director at OgilvyOne ...
Creative Q&A: TBWA Korea's Syngwook Park is in the hot seat 

Creative Q&A: TBWA Korea's Syngwook Park is in the hot seat

Syngwook Park, creative director at TBWA Korea, on how ...
WATCH: BMB's Trevor Beattie, Andrew McGuinness in conversation with Campaign India 

WATCH: BMB's Trevor Beattie, Andrew McGuinness in conversation with Campaign India

Trevor Beattie, Andrew McGuinness on BMB's India ...
IN DEPTH

Marketing 'Amazing Thailand' globally

Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the Kingdom.