CREATIVITY

NEWS

NEW BUSINESS LEAGUE: Country-specific results for March 2012

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Medibank appoints Whybin TBWA Melbourne

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its ...

7 ways marketers are using the mobile screen: JWT

From worrying over divided attention to leveraging the potential of the portable screen, ...

Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness

ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence...

Bill Clinton and Ridley Scott to speak at Cannes Lions

CANNES - Former US president Bill Clinton and filmmaker Ridley Scott have been confirmed as ...
 
AWARDS NEWS

Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness

ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now accepting entries.
BLOGS & OPINIONS
Four things I am certain of

Four things I am certain of

idea generation!

idea generation!

Life is a Pitch.

Life is a Pitch.

Death of the traditional approach to Media and Creative

Hulu launches first TVC for Japan

TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.
 
Singapore EDB calls global creative and media pitch 

Singapore EDB calls global creative and media pitch

SINGAPORE - The Singapore Economic Development Board ...
Largest-ever Adidas marketing campaign continues globally 

Largest-ever Adidas marketing campaign continues globally

GLOBAL - Adidas has launched the latest chapter of its ...
Publicis publishes Braille ad in The Economist for UBS 

Publicis publishes Braille ad in The Economist for UBS

GLOBAL - Publicis London has created a Braille print ...

Reviewed: Shangri-La's 'It's in our nature' TVC

Andrew Lok, ECP at BBDO Shanghai, and Rajesh Menon, ECD at Advantage Advertising, review Shangri-La's recently released 'It's in our nature' television commercial.
 
Reviewed: Fresh Up & 7Up's latest TVCs 

Reviewed: Fresh Up & 7Up's latest TVCs

Ivan Wibowo, ECD at JWT Adforce in Jakarta, and Charles ...

Clear to fansource Ronaldo's new hairdo in global first

GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the real world.
 
Rihanna joins Nivea's largest-ever marketing effort 

Rihanna joins Nivea's largest-ever marketing effort

GLOBAL - German cosmetics giant Beiersdorf is realigning ...
Top 10 Valentine's Day TVCs 

Top 10 Valentine's Day TVCs

In celebration of Valentine's day, Campaign takes a look ...
Top 10 Super Bowl 2011 TVCs 

Top 10 Super Bowl 2011 TVCs

Following the Green Bay Packers 31-25 victory over the ...

Intel on leveraging temptation to go viral

ASIA-PACIFIC: In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.
 
CASE STUDY: Tribal DDB Malaysia revs up buzz for Proton's Monte Carlo rally 

CASE STUDY: Tribal DDB Malaysia revs up buzz for Proton's Monte Carlo rally

Proton's 'Rallye to Monte-Carlo' campaign upped the ...
Media Palette Hong Kong builds brand with iButterfly 

Media Palette Hong Kong builds brand with iButterfly

HONG KONG – When Dentsu’s Media Palette ...
MasterCard teams up with Wayne 'Buck' Shelford for Rugby World Cup in New Zealand 

MasterCard teams up with Wayne 'Buck' Shelford for Rugby World Cup in New Zealand

NEW ZEALAND - Rugby devotees will have the chance to get ...
People Focus

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.
 
Ad Stars chairman aims to strengthen Korean creative with online insight exchange 

Ad Stars chairman aims to strengthen Korean creative with online insight exchange

BUSAN – Hwan Jin Choi (pictured), chairman of the ...
Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong 

Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong

Keith Ho, executive creative director, Grey Hong Kong, ...
"An opportunity to get some good people": Tim Isaac on Bates India resignations 

"An opportunity to get some good people": Tim Isaac on Bates India resignations

NEW DELHI - In an interview with Campaign India, Tim ...
IN DEPTH

25 Years' Creativity: Andy DiLallo on the next stop for creativity

Leo Burnett's Andy DiLallo says the future of advertising is tied to listening to what people want and making the world a better place.
 
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012