CREATIVITY

PREVIEW: 2011 Agency Report Card

2 days ago by Atifa Hargrave-Silk

ASIA-PACIFIC - The 2011 Agency Report Card shows that while the region is growing from strength to strength, the battle for new business and talent is heating up.

Jeremy Craigen poised for global VW role at DDB

2 days ago by Jeremy Lee

GLOBAL - Jeremy Craigen, DDB UK's executive creative director, is in talks about a role heading ...

Johnson’s Baby brings out the interior designer in Malaysian mums

3 days ago by Jenny Chan

KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with ...

What's your favourite Super Bowl XLVI ad?

3 days ago by Staff Reporters

Ahead of the game, here's your chance to watch 10 of this year's Super Bowl XLVI ads, and vote ...

CASE STUDY: 'Porxer' contest puts the excitement back into pork

6 days ago by Staff Reporters

A new brand of pork took an unconventional approach to raise awareness of its product in Japan, ...

More News

PREVIEW: 2011 Agency Report Card

ASIA-PACIFIC - The 2011 Agency Report Card shows that while the region is growing from strength to strength, the battle for new business and talent is heating up.

More Awards News

Death of the traditional approach to Media and Creative

By Ashok Lalla on Jan 24, 2012

The travel & hospitality industry has some of the biggest budgets, and the worst ads.

By Mike.Fromowitz on Jan 24, 2012

A sexist marketing concept or one of the world’s great brand icons?

By Mike.Fromowitz on Dec 15, 2011

Traditional advertising fails on the Internet.

By Mike.Fromowitz on Dec 10, 2011

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Former Miss India helps promote her current employer British Airways

MUMBAI - BBH Asia-Pacific has leveraged on one of its client's employees in its latest campaign for British Airways. Former Miss India, and now flight attendant Manisha Kohli is also providing the face for the airline in key cities in India.

The Planning Agency campaigns to eliminate violence against women

ASIA-PACIFIC - The Planning Agency in Singapore has ...

Benetton ruffles feathers with controversial ‘Unhate’ ad campaign

GLOBAL - Benetton's latest global ad campaign "Unhated", ...

Spicers and Block reach out to "extreme" designers

PERTH - Western Australian agency Block has teamed up ...

More The Work

Reviewed: Shangri-La's 'It's in our nature' TVC

Andrew Lok, ECP at BBDO Shanghai, and Rajesh Menon, ECD at Advantage Advertising, review Shangri-La's recently released 'It's in our nature' television commercial.

Reviewed: Fresh Up & 7Up's latest TVCs

Ivan Wibowo, ECD at JWT Adforce in Jakarta, and Charles ...

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Rihanna joins Nivea's largest-ever marketing effort

GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 billion in getting the message out.

Top 10 Valentine's Day TVCs

In celebration of Valentine's day, Campaign takes a look ...

Top 10 Super Bowl 2011 TVCs

Following the Green Bay Packers 31-25 victory over the ...

Five of the best global TVCs this week: Foot Locker, O2 & Vodka

This week's five of the best global TVCs introduces a ...

More The Work International

CASE STUDY: Tribal DDB Malaysia revs up buzz for Proton's Monte Carlo rally

Proton's 'Rallye to Monte-Carlo' campaign upped the Malaysian auto brand's image a notch before it entered the motorsports event for the first time this year.

Media Palette Hong Kong builds brand with iButterfly

HONG KONG – When Dentsu’s Media Palette ...

MasterCard teams up with Wayne 'Buck' Shelford for Rugby World Cup in New Zealand

NEW ZEALAND - Rugby devotees will have the chance to get ...

BEHIND THE SCENES with Shangri-La’s ‘It’s in our nature’ campaign

HONG KONG - Brendan Inns, vice-president of brand ...

More Behind The Scenes

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.