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Q&A: Glenn Osaki of MSL Asia on network integration, ‘social’ opportunity 
PR

Q&A: Glenn Osaki of MSL Asia on network integration, ‘social’ opportunity

By Campaign India Team, 5 days ago
After seven acquisitions across Asia in the last 18 months, the stated focus for MSL Asia is to create a common collaborative culture across the different entities in the ...
Dheeraj Sinha to leave Bates after seven years 
Advertising

Dheeraj Sinha to leave Bates after seven years

By David Blecken, May 14, 2012
MUMBAI – Dheeraj Sinha, Bates’ India-based regional planning director, has resigned from the agency.
Edelman names Cornelia Kunze as vice chairman, Asia Pacific 
People

Edelman names Cornelia Kunze as vice chairman, Asia Pacific

By Staff Reporters, May 9, 2012
Cornelia Kunze, currently chief executive officer of Edelman Germany, will move to Mumbai as vice chairman of Edelman Asia Pacific, supporting president and CEO David Brain in ...
India: More money, more shopping 
Magazine Highlights

India: More money, more shopping

By Staff Reporters, May 8, 2012
A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and ...
Lowe unveils software to enable real-time planning in rural markets 
Marketing

Lowe unveils software to enable real-time planning in rural markets

By Staff Reporters, May 3, 2012
MUMBAI - Lowe and Partners has launched a piece of software designed to help marketers hone their strategy when operating in rural markets.
East vs West, good vs bad: Dissecting 'glocalisation' in branding  
Advertising

East vs West, good vs bad: Dissecting 'glocalisation' in branding

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Tom Doctoroff, Mythili Chandrasekar, and Jordan Price from JWT sat down with the agency's clients Leanne Cutts ...
Vespa India launches its first digital campaign 'Once upon a Vespa' 
Digital

Vespa India launches its first digital campaign 'Once upon a Vespa'

By Staff Reporters, Apr 26, 2012
MUMBAI - In the run-up to the launch of Vespa in India today, OgilvyOne Worldwide, in partnership with Meridian Communications has launched an interactive campaign and contest ...
The evolution of advertising into participatory acts of social change 
Advertising

The evolution of advertising into participatory acts of social change

By Jenny Chan, Apr 26, 2012
SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how ...
TBWA India wins creative account for Peninsula Land 
Creativity

TBWA India wins creative account for Peninsula Land

By Staff Reporters, Apr 25, 2012
MUMBAI - Real estate company Peninsula Land has appointed TBWA India to lead its creative account following a multi-agency pitch.
Publicis Groupe acquires Indian full-service agency Indigo Consulting 
Advertising

Publicis Groupe acquires Indian full-service agency Indigo Consulting

By Susie Sell, Apr 24, 2012
ASIA-PACIFIC - Publicis Groupe has acquired Indigo Consulting, an Indian full-service agency providing website design, mobile and social marketing and usability research and ...
Asian spending unaffected by threat of recession: Agility Research & Strategy 
Marketing

Asian spending unaffected by threat of recession: Agility Research & Strategy

By Emily Tan, Apr 12, 2012
SINGAPORE - Although Asians have said they plan to be more careful with their money, luxury items such as gadgets, cars and hotels are still on the shopping list according to a ...
Take our 10-minute digital marketing survey, get a $400 report 
Advertising

Take our 10-minute digital marketing survey, get a $400 report

By Staff Reporters, Apr 11, 2012
Participants from both client companies and agencies are invited to take part in the research effort aimed at detailing the state of digital marketing in Asia
Pradeep Guha named the new AFAA Chairman 
Advertising

Pradeep Guha named the new AFAA Chairman

By Staff Reporters, Mar 27, 2012
ASIA-PACIFIC - Indian entertainment industry veteran Pradeep Guha has been elected as chairman of the Asian Federation of Advertising Associations.
OPINION: From celebrity endorsement to true ambassadorship in India 
Marketing

OPINION: From celebrity endorsement to true ambassadorship in India

By Jerry Clode, Mar 14, 2012
Jerry Clode, associate director of cultural insight for Added Value, looks at the migration of brands from 'one size fits all' endorsements to a more meaningful engagement with ...
Seth Grossman steps up as CEO of Vizeum Asia Pacific 
Media

Seth Grossman steps up as CEO of Vizeum Asia Pacific

By Benjamin Li, Mar 13, 2012
Seth Grossman, currently managing director of Carat China, has been promoted to the newly created role of chief executive officer for Vizeum Asia-Pacific, charged with ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012