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KidsCo signs deals across Asia-Pacific, Europe and Africa 
Media

KidsCo signs deals across Asia-Pacific, Europe and Africa

LONDON - International children's channel KidsCo has signed 10 affiliate deals across Asia-Pacific, Europe and Africa, bringing its total reach to 15 million.
 NEW BUSINESS LEAGUE: Country-specific results for March 2012 
Advertising

NEW BUSINESS LEAGUE: Country-specific results for March 2012

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...
Emirates sponsors 'Collaboration Culture' on BBC 
Media

Emirates sponsors 'Collaboration Culture' on BBC

SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile channels, starting 30 ...
GroupM selects Buddy Media as global social-media ad partner 
Digital

GroupM selects Buddy Media as global social-media ad partner

GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy Media, to all its agencies: Maxus, MEC, Mediacom and Mindshare.
Google+ launches Hangouts On Air globally 
Digital

Google+ launches Hangouts On Air globally

ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.
Fonterra's regional digital pitch narrowed to three agencies 
Digital

Fonterra's regional digital pitch narrowed to three agencies

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.
Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese 
Digital

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese

BEIJING - Dairy brand Yili is using a series of outdoor print ads, microfilms, and TVCs in its 'Let’s Olympic Together' campaign to tell stories of the Olympic dreams of ...
7 ways marketers are using the mobile screen: JWT 
Creativity

7 ways marketers are using the mobile screen: JWT

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...
Ogilvy PR launches 'behaviour change' practice OgilvyEngage 
PR

Ogilvy PR launches 'behaviour change' practice OgilvyEngage

GLOBAL - Ogilvy Public Relations has launched a new global practice, OgilvyEngage which focuses on 'behaviour change'.
Viki signs video partnership with BBC Advertising 
Digital

Viki signs video partnership with BBC Advertising

SINGAPORE - International video site Viki has signed a video partnership with BBC Worldwide's BBC Advertising team to help Viki meet global interest and demand for video ...
GADGET UPDATE powered by Stuff: HTC, Leica, iPhone apps and more 
Digital

GADGET UPDATE powered by Stuff: HTC, Leica, iPhone apps and more

The week's round-up of the latest gadgets and reviews. Powered by Stuff Magazine.
IAA cancels 2012 World Congress due to Olympics and 75th Anniversary 
Advertising

IAA cancels 2012 World Congress due to Olympics and 75th Anniversary

GLOBAL - The International Advertising Association's executive committee has decided to cancel the 2012 World Congress in Vienna.
Get into Cathay Pacific's San Francisco lounge with your Klout 
Digital

Get into Cathay Pacific's San Francisco lounge with your Klout

HONG KONG - In an interesting social media tie-up, Cathay Pacific will allow Klout users with a score of 40 or higher on their Klout iPhone app to enter its first and business ...
GADGET UPDATE powered by Stuff: Apps, videos, reviews and more 
Digital

GADGET UPDATE powered by Stuff: Apps, videos, reviews and more

The week's round-up of the latest gadgets and reviews. Powered by Stuff Magazine.
Young to be Ogilvy's new chairman; Shelly Lazarus, chairman emeritus 
Advertising

Young to be Ogilvy's new chairman; Shelly Lazarus, chairman emeritus

GLOBAL - The agency has also elected to its board of directors Steve Harding, global chief executive officer, OgilvyAction; and Thomas Strerath, chief executive officer, Ogilvy ...
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Campaign Magazine
Campaign Asia-Pacific
May, 2012