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Asia-Pacific

NEW BUSINESS LEAGUE: Country-specific results for March 2012 
Advertising

NEW BUSINESS LEAGUE: Country-specific results for March 2012

By Staff Reporters, 5 hours ago
ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...
Five things you can do to avoid 'placebo marketing' 
Marketing

Five things you can do to avoid 'placebo marketing'

By Kevin Lynch, 5 hours ago
Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and ...
Digital and Music Matters: Focus should be on branded content, the second screen  
Digital

Digital and Music Matters: Focus should be on branded content, the second screen

By Susie Sell, 6 hours ago
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, ...
Digital and Music Matters: Focus should be on branded content, the second screen  
Digital

Digital and Music Matters: Focus should be on branded content, the second screen

By Susie Sell, 6 hours ago
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, ...
XM Asia appoints Ernest Kim as director of planning 
Digital

XM Asia appoints Ernest Kim as director of planning

By Staff Reporters, 1 day 4 hours ago
SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.
XM Asia appoints Ernest Kim as director of planning 
Digital

XM Asia appoints Ernest Kim as director of planning

By Staff Reporters, 1 day 4 hours ago
SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.
CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing 
Marketing

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

By Racheal Lee, 2 days ago
SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.
Google+ launches Hangouts On Air globally 
Digital

Google+ launches Hangouts On Air globally

By Emily Tan, 2 days ago
ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.
Draftfcb appoints COO to head region 
Advertising

Draftfcb appoints COO to head region

By Emily Tan, 2 days ago
ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.
Sports marketing: In it for the long run 
Magazine Highlights

Sports marketing: In it for the long run

By Robert Clark, 5 days ago
While major sports are entrenched, opportunities abound in sponsoring the latest stars and mass-participation sports like marathons.
Q&A: Glenn Osaki of MSL Asia on network integration, ‘social’ opportunity 
PR

Q&A: Glenn Osaki of MSL Asia on network integration, ‘social’ opportunity

By Campaign India Team, 5 days ago
After seven acquisitions across Asia in the last 18 months, the stated focus for MSL Asia is to create a common collaborative culture across the different entities in the ...
Fonterra's regional digital pitch narrowed to three agencies 
Digital

Fonterra's regional digital pitch narrowed to three agencies

By Emily Tan, 5 days ago
ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.
Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese 
Digital

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese

By Jenny Chan, 5 days ago
BEIJING - Dairy brand Yili is using a series of outdoor print ads, microfilms, and TVCs in its 'Let’s Olympic Together' campaign to tell stories of the Olympic dreams of ...
OPINION: The curious case of Kru Angkana 
Digital

OPINION: The curious case of Kru Angkana

By RamKrishna Raja, 6 days ago
RamKrishna Raja, digital managing director at IPG Mediabrands, looks at how a child's innocent YouTube rant went viral and woke up marketers to the potential of viral and ...
7 ways marketers are using the mobile screen: JWT 
Creativity

7 ways marketers are using the mobile screen: JWT

By Emily Tan, 6 days ago
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012