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Korea

TBWA tapped to encourage pest control membership in Korea 
Advertising

TBWA tapped to encourage pest control membership in Korea

By Staff Reporters, 2 days ago
SEOUL – Cesco, a leading Korean pest control company, has appointed TBWA for its creative duties in Korea.
Economist Conferences appoints Kreab Gavin Anderson as social-media partner 
Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012
HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...
Economist Conferences appoints Kreab Gavin Anderson as social-media partner 
Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012
HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...
Half of South Koreans own smartphones 
Marketing

Half of South Koreans own smartphones

By Emily Tan, May 16, 2012
SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.
Aegis Media appoints new chief strategy officer for North Asia 
Media

Aegis Media appoints new chief strategy officer for North Asia

By Staff Reporters, May 14, 2012
SEOUL - Aegis Media North Asia has appointed Claire Taylor-Rowe as chief strategy officer, effective immediately.
Carat names client service director in Korea 
Media

Carat names client service director in Korea

By Staff Reporters, May 2, 2012
SEOUL – Carat has appointed Seungho Lee as client service director for the Korean market.
Mattress brand Tempur signs on UM Korea 
Media

Mattress brand Tempur signs on UM Korea

By Staff Reporters, Apr 25, 2012
SEOUL - US-based bed and mattress brand Tempur-Pedic International has appointed UM Korea to lead its media planning and buying duties in the country.
Hill+Knowlton named official PR for Korea's Incheon Asian Games 
PR

Hill+Knowlton named official PR for Korea's Incheon Asian Games

By Staff Reporters, Apr 16, 2012
SEOUL - The Incheon Asian Games Organising Committee (IAGOC) has appointed Hill+Knowlton Strategies (H+K) as official global PR agency for the 2014 Incheon Asian Games.
Tribal DDB Korea GM departs after short tenure 
Advertising

Tribal DDB Korea GM departs after short tenure

By David Blecken, Apr 12, 2012
SEOUL – David Meister (pictured), general manager of Tribal DDB Korea, has left the agency after a period of less than a year.
Waggener Edstrom enters Korea with investment in Shout Communications 
PR

Waggener Edstrom enters Korea with investment in Shout Communications

By Matthew Miller, Mar 28, 2012
Waggener Edstrom is formally entering the Korea market with an investment in longtime partner Shout Communications, which will be rebranded as Shout Waggener Edstrom.
iProspect North Asia hires Joann Kim as regional digital director 
Digital

iProspect North Asia hires Joann Kim as regional digital director

By Staff Reporters, Mar 20, 2012
SEOUL - Joann Kim has joined iProspect North Asia as regional director, digital, to bolster the Aegis Media agency's service to clients in Japan and Korea who are demanding ...
Hite Jinro reviews Prime Max creative 
Advertising

Hite Jinro reviews Prime Max creative

By David Blecken, Mar 15, 2012
SEOUL – Korean beverage company Hite Jinro has called a creative review for Prime Max, a secondary beer to its Hite brand.
Our Home pitches Sonsoo creative and media in Korea 
Advertising

Our Home pitches Sonsoo creative and media in Korea

By David Blecken, Mar 14, 2012
SEOUL – Our Home, a purveyor of packaged foods, has called a review for its Sonsoo brand in South Korea.
Korea Development Bank calls pitch for US$14 million account 
Advertising

Korea Development Bank calls pitch for US$14 million account

By David Blecken, Mar 12, 2012
SEOUL – The Korea Development Bank (KDB) has called a pitch for its creative and media business in the domestic market, believed to be worth around US$14 million.
Korea's 2011 ad spend hit all time high at US$8.5 billion - Cheil Worldwide 
Advertising

Korea's 2011 ad spend hit all time high at US$8.5 billion - Cheil Worldwide

By Emily Tan, Mar 1, 2012
SEOUL - South Korea's advertising expenditure (adex) rose almost 11 per cent to US$8.5 billion (9.56 trillion Korean Won) last year, according to Cheil Worldwide's annual ...
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Campaign Asia-Pacific
May, 2012