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Still early days for adoption of mobile payments: MasterCard 
Digital

Still early days for adoption of mobile payments: MasterCard

By Susie Sell, May 15, 2012
ASIA-PACIFIC – It is still early days for the adoption of mobile payments, but Singapore, South Korea, Japan and China are some of the most prepared countries globally, a ...
Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR 
Marketing

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

By Staff Reporters, May 14, 2012
GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to ...
GroupM launches Xaxis Asia-Pacific 
Digital

GroupM launches Xaxis Asia-Pacific

By Emily Tan, May 14, 2012
SINGAPORE - GroupM's audience buying arm, Xaxis, has officially launched its Asia-Pacific headquarters in Singapore today.
Get into Cathay Pacific's San Francisco lounge with your Klout 
Digital

Get into Cathay Pacific's San Francisco lounge with your Klout

By Emily Tan, May 10, 2012
HONG KONG - In an interesting social media tie-up, Cathay Pacific will allow Klout users with a score of 40 or higher on their Klout iPhone app to enter its first and business ...
Mindshare HK head and veteran Melanie Lo takes the helm of GroupM HK 
Media

Mindshare HK head and veteran Melanie Lo takes the helm of GroupM HK

By Benjamin Li, May 10, 2012
HONG KONG - Melanie Lo, a 20+-year media veteran and long-serving Mindshare Hong Kong managing director, will succeed KK Tsang as chief executive officer of GroupM Hong Kong, ...
Mindshare HK head and veteran Melanie Lo takes the helm of GroupM HK 
Media

Mindshare HK head and veteran Melanie Lo takes the helm of GroupM HK

By Benjamin Li, May 10, 2012
HONG KONG - Melanie Lo, a 20+-year media veteran and long-serving Mindshare Hong Kong managing director, will succeed KK Tsang as chief executive officer of GroupM Hong Kong, ...
Wall Street Journal launches campaign to promote new lifestyle coverage 
Advertising

Wall Street Journal launches campaign to promote new lifestyle coverage

By Staff Reporters, May 7, 2012
HONG KONG – The Wall Street Journal has launched an integrated campaign to promote the title as more than just a business journal.
Wall Street Journal launches campaign to promote new lifestyle coverage 
Advertising

Wall Street Journal launches campaign to promote new lifestyle coverage

By Staff Reporters, May 7, 2012
HONG KONG – The Wall Street Journal has launched an integrated campaign to promote the title as more than just a business journal.
Hong Kong star Karen Mok is Mandarin Oriental's new 'fan'  
Advertising

Hong Kong star Karen Mok is Mandarin Oriental's new 'fan'

By Benjamin Li, Apr 27, 2012
HONG KONG - Mandarin Oriental has signed up multi-award winning Hong Kong actress and singer Karen Mok as its latest 'celebrity fan' in its US$6 million global advertising ...
Hong Kong star Karen Mok is Mandarin Oriental's new 'fan'  
Advertising

Hong Kong star Karen Mok is Mandarin Oriental's new 'fan'

By Benjamin Li, Apr 27, 2012
HONG KONG - Mandarin Oriental has signed up multi-award winning Hong Kong actress and singer Karen Mok as its latest 'celebrity fan' in its US$6 million global advertising ...
INTERVIEW: Hypebeast.com founder Kevin Ma 
Media

INTERVIEW: Hypebeast.com founder Kevin Ma

By David Blecken, Apr 25, 2012
At just 29, Kevin Ma (pictured) sets a prime example of how simply following one’s interests can give way to a successful business enterprise.
Luxury communications agency launched in Hong Kong 
PR

Luxury communications agency launched in Hong Kong

Apr 24, 2012
HONG KONG – Two PR and branding agencies have joined forces to launch QNM Communications, a new communications and lifestyle agency based in Hong Kong.
Measuring Twitter activity around Hong Kong's Rugby 7s 
Digital

Measuring Twitter activity around Hong Kong's Rugby 7s

By Matthew Miller, Apr 24, 2012
HONG KONG - Twitter buzz surrounding the recent Rugby 7s event in Hong Kong reached an audience that could have filled the local stadium 31 times over and generated significant ...
IPG Mediabrands launches social marketing arm, Rally across Asia-Pacific 
Digital

IPG Mediabrands launches social marketing arm, Rally across Asia-Pacific

By Emily Tan, Apr 23, 2012
SINGAPORE - IPG Mediabrands is in the process of launching Rally, its social marketing arm established in Malaysia, in Singapore, Thailand and Hong Kong. Rally's services ...
Online ad network Innity expands to China, Hong Kong  
Digital

Online ad network Innity expands to China, Hong Kong

By Staff Reporters, Apr 23, 2012
REGIONAL - Digital ad-network provider Innity is expanding from its Southeast Asia base with new offices in Shanghai and Hong Kong under the leadership of Raymond Teoh and ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012