Australia

Advertising

Medibank appoints Whybin TBWA Melbourne

By Staff Reporters, 1 day 4 hours ago

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency ...

Advertising

Arnott's ends 70-year relationship with Y&R for DDB

By Staff Reporters, 2 days ago

SYDNEY - Baked goods company Arnott's has consolidated its business with DDB Group, dropping George Patterson Y&R Sydney from its roster and ending a 70-year relationship.

Digital

Fairfax Media makes its papers interactive with AirLink

By Emily Tan, 5 days ago

SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning ...

Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012

HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...

Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012

HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...

Media

Martin Cowie to lead people and development across OMG Australia

By Emily Tan, May 14, 2012

SYDNEY - Martin Cowie has rejoined OMG Australia to head people and development for the group following Carolyn Maloney's departure, based out of Sydney.

Media

Vizeum expands Australia presence with Melbourne office

By Staff Reporters, May 11, 2012

MELBOURNE - Vizeum has expanded its footprint in Australia with the launch of an office in Melbourne in addition to its existing office in Sydney.

Text100 Australia wins Choosi and Media Access Australia

By Staff Reporters, May 9, 2012

SYDNEY - Text 100 Australia has been appointed by two clients, online insurance comparison site Choosi, and not-for-profit organisation Media Access Australia.

Digital

VeNA hires chief revenue officer

By Staff Reporters, May 8, 2012

AUSTRALIA - Online video and entertainment company Vena has appointed Peter Bojanac to the newly created role of chief revenue officer. He will be responsible for aligning the ...

Media

Starcom in Australia wins Riedel, retains Harris Scarfe

By Staff Reporters, May 7, 2012

AUSTRALIA - Starcom has won the business of glassware brand Riedel from Vizeum and retained retail chain Harris Scarfe after a competitive pitch against Nunn Media, Mindshare ...

Media

Mindshare's Anita Munro promoted to Asia-Pacific head of tactical planning

By Staff Reporters, May 3, 2012

ASIA-PACIFIC - Group M agency Mindshare has promoted Anita Munro to regional head of tactical planning from her previous role as planner/buyer and exchange director at ...

Media

Bob Goodge leaves Starcom Sydney after 13 years

By Staff Reporters, May 3, 2012

SYDNEY - Starcom Sydney's managing director Bob Goodge has decided to step down after 13 years with the agency. His position will be filled by agency director, Sue Kallas with ...

Digital

Reprise Media makes three new appointments in Sydney

By Staff Reporters, Apr 26, 2012

SYDNEY - Reprise Media Australia, a digital marketing agency under the IPG Mediabrands umbrella, has strengthened its team with three appointments: Robbie Aoukar as account ...

Advertising

The evolution of advertising into participatory acts of social change

By Jenny Chan, Apr 26, 2012

SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how ...