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Online inventory optimiser Maxifier opens Japan office 
Digital

Online inventory optimiser Maxifier opens Japan office

By Staff Reporters, 1 day 4 hours ago
TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of online ad inventory, has opened an office in Tokyo and appointed Tomoyuki Sato ...
Economist Conferences appoints Kreab Gavin Anderson as social-media partner 
Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012
HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...
Economist Conferences appoints Kreab Gavin Anderson as social-media partner 
Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012
HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...
Aegis Media appoints new chief strategy officer for North Asia 
Media

Aegis Media appoints new chief strategy officer for North Asia

By Staff Reporters, May 14, 2012
SEOUL - Aegis Media North Asia has appointed Claire Taylor-Rowe as chief strategy officer, effective immediately.
Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR 
Marketing

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

By Staff Reporters, May 14, 2012
GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to ...
McCann Healthcare to strengthen Japan content through acquisition 
Advertising

McCann Healthcare to strengthen Japan content through acquisition

By Racheal Lee, May 11, 2012
TOKYO - Complete Medical Group, a medical communications company under McCann Healthcare Worldwide Japan (MHWWJ), has acquired a 51 per cent stake in MDS, which specialises in ...
CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan  
Creativity

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan

By Staff Reporters, May 4, 2012
To make bicycle sharing a part of Japanese culture, Cogoo worked with Hakuhodo to merge BMX riding with music creation.
Hulu launches first TVC for Japan 
Advertising

Hulu launches first TVC for Japan

By David Blecken, May 2, 2012
TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.
Asia-Pacific including Japan now accounts for 36 per cent of Apple's US$39 billion sales 
Marketing

Asia-Pacific including Japan now accounts for 36 per cent of Apple's US$39 billion sales

By Emily Tan, Apr 30, 2012
GLOBAL - Apple more than doubled its net sales in Asia-Pacific (including Japan) during the first three months of 2012, for the first time taking in almost as much revenue from ...
East vs West, good vs bad: Dissecting 'glocalisation' in branding  
Advertising

East vs West, good vs bad: Dissecting 'glocalisation' in branding

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Tom Doctoroff, Mythili Chandrasekar, and Jordan Price from JWT sat down with the agency's clients Leanne Cutts ...
Nike uses facial contortion to demonstrate shoe’s flexibility 
Creativity

Nike uses facial contortion to demonstrate shoe’s flexibility

By David Blecken, Apr 25, 2012
TOKYO – Nike has worked with Wieden + Kennedy to develop a web application that allows people to contort a shoe using the power of their face through a webcam.
CASE STUDY: Google helps restore memories to earthquake victims 
Advertising

CASE STUDY: Google helps restore memories to earthquake victims

By Staff Reporters, Apr 19, 2012
Following last year's disaster in Japan's Tohoku region, Google worked with Hakuhodo Kettle and Hakuhodo to use technology to give comfort to those affected.
Grey Group Japan appoints new chief creative officer 
Advertising

Grey Group Japan appoints new chief creative officer

By Staff Reporters, Apr 17, 2012
TOKYO - Founder and former creative head of independent agency Propeller, Yohei Irie, has joined Grey Group Japan as chief creative officer. He starts work immediately and will ...
Dentsu March sales figures indicate positive trend 
Advertising

Dentsu March sales figures indicate positive trend

By Emily Tan, Apr 10, 2012
TOKYO - Dentsu's non-consolidated net sales figures for March 2012 show a year-on-year increase of over 16 per cent to US$2 billion, the best the agency has recorded in a year ...
Mitsudera promoted to ECD at Beacon Leo Burnett Tokyo 
Advertising

Mitsudera promoted to ECD at Beacon Leo Burnett Tokyo

By Emily Tan, Apr 5, 2012
TOKYO - beacon communications Leo Burnett Tokyo has promoted Masato Mitsudera to the role of executive creative director as of 1 April.
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Campaign Asia-Pacific
May, 2012