RSS

Magazine Highlights

Sports marketing: In it for the long run 
Magazine Highlights

Sports marketing: In it for the long run

By Robert Clark, 5 days ago
While major sports are entrenched, opportunities abound in sponsoring the latest stars and mass-participation sports like marathons.
Experts rate top sports-marketing opportunities 
Magazine Highlights

Experts rate top sports-marketing opportunities

By Staff Reporters, May 16, 2012
Experts rate some of the region’s popular pastimes on their ability to gain traction.
MEDIA DEBATE: Search rises on the marketer's agenda 
Magazine Highlights

MEDIA DEBATE: Search rises on the marketer's agenda

By Staff Reporters, May 10, 2012
Brands are coming to understand the importance of search marketing. But how close are we to a ‘tipping point’ in terms of effective usage?
India: More money, more shopping 
Magazine Highlights

India: More money, more shopping

By Staff Reporters, May 8, 2012
A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and ...
Data points: Consumer spending in India 
Magazine Highlights

Data points: Consumer spending in India

By Staff Reporters, May 8, 2012
A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and ...
May issue preview: Digital frees brands to tell their own stories 
Magazine Highlights

May issue preview: Digital frees brands to tell their own stories

By Atifa Silk, May 7, 2012
A look at the May issue of Campaign, including the power of "own entertainment" and in-depth looks at sports marketing and opportunities in Indonesia.
London Olympics: A time for Asian brands to shine? 
Magazine Highlights

London Olympics: A time for Asian brands to shine?

By Ben Bold, May 7, 2012
Global exposure and association with the Games’ lofty ideals appear an attractive prospect, but there are pitfalls to participating.
Gatecrashers all set for Olympic party 
Magazine Highlights

Gatecrashers all set for Olympic party

By Matthew Carlton, Apr 30, 2012
GLOBAL - Many brands are looking to illicitly bask in Games glory, bringing into question the value of official sponsorship.
Data: What sports fans are watching 
Magazine Highlights

Data: What sports fans are watching

By Staff Reporters, Apr 24, 2012
Research by media and marketing insight companies conducted over the past 12 months offers a breakdown of what sports fans across Asia are watching.
Sports marketing: What the fans are watching 
Magazine Highlights

Sports marketing: What the fans are watching

By Staff Reporters, Apr 24, 2012
With sports a core part of many people’s lives, it goes without saying that sports coverage is one of the main drivers of TV and online media consumption and a major ...
The Corporate Treasurer: Campaign publisher launches new financial title  
Magazine Highlights

The Corporate Treasurer: Campaign publisher launches new financial title

By Staff Reporters, Apr 5, 2012
ASIA-PACIFIC - Haymarket Financial Media, part of the company that publishes Campaign Asia-Pacific, is set to launch a new print and online title devoted to helping chief ...
Puma's Adrian Toy: Data-driven marketing 
Magazine Highlights

Puma's Adrian Toy: Data-driven marketing

By David Blecken, Apr 2, 2012
Puma’s Asia-Pacific marketing head is drawing on his analytics expertise to ensure the brand presents the right face to the right consumers.
April issue preview: Dominic Proctor, insights into world of sports 
Magazine Highlights

April issue preview: Dominic Proctor, insights into world of sports

By Atifa Silk, Mar 29, 2012
Highlights of the upcoming April issue of Campaign Asia-Pacific include Dominic Proctor of GroupM warning against the 'Race to zero' and the first of a two-part dive into ...
Exclusive survey results: Marketers target creativity  
Creativity

Exclusive survey results: Marketers target creativity

By Staff Reporters, Mar 23, 2012
There's an air of optimism circulating among marketers for 2012, but they are demanding that the lack of creativity be addressed.
MEDIA DEBATE: Search and social share a common goal 
Magazine Highlights

MEDIA DEBATE: Search and social share a common goal

By Staff Reporters, Mar 12, 2012
Despite Facebook’s recent valuation, its advertising revenue continues to be dwarfed by that of Google. So will social media ever pose a real challenge to search in terms ...
1 2 3 4 5 | Next »
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012