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NEW BUSINESS LEAGUE: Country-specific results for March 2012 
Advertising

NEW BUSINESS LEAGUE: Country-specific results for March 2012

By Staff Reporters, 5 hours ago
ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...
Medibank appoints Whybin TBWA Melbourne 
Advertising

Medibank appoints Whybin TBWA Melbourne

By Staff Reporters, 1 day 4 hours ago
AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency ...
7 ways marketers are using the mobile screen: JWT 
Creativity

7 ways marketers are using the mobile screen: JWT

By Emily Tan, 6 days ago
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...
Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness 
Creativity

Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness

By Staff Reporters, 6 days ago
ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now accepting entries.
OPINION: Don't overlook the voiceover's impact on branding 
Creativity

OPINION: Don't overlook the voiceover's impact on branding

By David Pope, 6 days ago
David Pope, managing director and founder of All Voice Talent, speaks out about common mistakes that producers and brands make when treating the selection of a voiceover talent ...
Citi marks 200 years with global and Asia-specific campaigns 
Creativity

Citi marks 200 years with global and Asia-specific campaigns

By Matthew Miller, May 16, 2012
ASIA-PACIFIC - Citi has begun rolling out a yearlong campaign in celebration of its founding in June of 1812, featuring both global elements and, as the campaign rolls on, ...
Bill Clinton and Ridley Scott to speak at Cannes Lions 
Advertising

Bill Clinton and Ridley Scott to speak at Cannes Lions

By Staff Reporters, May 15, 2012
CANNES - Former US president Bill Clinton and filmmaker Ridley Scott have been confirmed as speakers at the Cannes Lions International Festival of Creativity this year.
Case Study: Cass Beer lobs viral beer bombs in Korea 
Creativity

Case Study: Cass Beer lobs viral beer bombs in Korea

By Emily Tan, May 15, 2012
SEOUL - Although already the top beer brand among South Korean youth, Cass wanted to cement its leadership. Teaming up with Cheil Worldwide, the beer maximised its popularity ...
JayGrey uses parkour and bonsai 'fails' to promote vodka 
Creativity

JayGrey uses parkour and bonsai 'fails' to promote vodka

By Staff Reporters, May 10, 2012
AUSTRALIA - A campaign by JayGrey for Vitek Vodka aims to reach consumers using humorous vignettes about expert vodka distillers who excel at their vocation but shouldn't quit ...
Ford squishes cane toad in JWT Melbourne-crafted viral video 
Creativity

Ford squishes cane toad in JWT Melbourne-crafted viral video

By Emily Tan, May 8, 2012
MELBOURNE - Ford Australia and JWT Melbourne chose an unlikely pair to front the online video commercial for Ford Falcon EcoBoost. Meet Ralphie and Les, a pair of talking cane ...
McCann and Engine use children's-book imagery to tell water bottle 'crush' story 
Creativity

McCann and Engine use children's-book imagery to tell water bottle 'crush' story

By Staff Reporters, May 4, 2012
AUSTRALIA - Imagery inspired by the collage-like work of a children's book illustrator has been animated by McCann Sydney and Engine to promote an environmentally friendly ...
CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan  
Creativity

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan

By Staff Reporters, May 4, 2012
To make bicycle sharing a part of Japanese culture, Cogoo worked with Hakuhodo to merge BMX riding with music creation.
Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee 
Creativity

Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee

By Emily Tan, May 3, 2012
SEOUL - Cheil Worldwide scored a double whammy when the agency got consumers to drink more Dunkin Donuts coffee—and memorise the brand's message—with one voice-activ...
Hulu launches first TVC for Japan 
Advertising

Hulu launches first TVC for Japan

By David Blecken, May 2, 2012
TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.
VIDEO: Selected 2012 Asian Marketing Effectiveness Award winners 
Creativity

VIDEO: Selected 2012 Asian Marketing Effectiveness Award winners

By Staff Reporters, Apr 30, 2012
ASIA-PACIFIC - With the Asian Marketing Effectiveness Awards now concluded, we offer a roundup of selected video clips of gold award winners, starting with Clemenger BBDO / ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012