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Bite hires digital marketing director, continues business shift
Digital

Bite hires digital marketing director, continues business shift

by Emily Tan  |  May 24, 2013  |  Comment now
HONG KONG - Bite Global has hired Amy Allibone to the newly created position of digital marketing director across the Asia-Pacific region.
Haier adds UM Beijing to agency pool
Digital

Haier adds UM Beijing to agency pool

by Jenny Chan 陳詠欣  |  May 24, 2013  |  Comment now
BEIJING - Appliance giant Haier has selected UM as one of its media agencies in China.
Mobile instant messaging: The killer app and its implications for marketers
Digital

Mobile instant messaging: Implications for marketers

by Jeff Tsui  |  May 24, 2013  |  Comment now
Instant-messaging users value functionality above all else, but they're not strongly opposed to the idea of in-app advertising. Jeff Tsui, senior director ...
Mobile instant messaging: Users not too resistant to ads
Digital

Mobile instant messaging: Users not too resistant to ads

May 24, 2013  |  Comment now
Research performed in April by Lightspeed / GMI delves into the popularity of mobile instant-messaging apps and the factors that would make people reject ...
The importance of being social: Digital & Music Matters
Digital

The importance of being social: Digital & Music Matters

by Byravee Iyer  |  May 23, 2013  |  Comment now
SINGAPORE - Some marketers argue that social media has little or no impact on sales. But those marketers are wrong, according to a panel discussion ...
Give consumers control to succeed with video content: Digital Matters panel
Advertising

Give consumers control to succeed with video content: Digital Matters panel

by Racheal Lee  |  May 22, 2013  |  Comment now
SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the ...
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Dunkin' Donuts wants to take your breakfast and coffee order in bed
Digital

Dunkin' Donuts wants to take your breakfast and coffee order in bed

by Matthew Miller  |  May 22, 2013  |  Comment now
SOUTH KOREA - Dunkin' Donuts has launched an alarm-clock app that encourages users to order coffee and breakfast while still rubbing their eyes, then begins ...
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How Nescafé built affinity with fans of Filipino musicians
Digital

How Nescafé built affinity with fans of Filipino musicians

by Staff Reporters  |  May 21, 2013  |  Comment now
Nescafé used intimate and behind-the-scenes videos of Filipino musicians to build engagement and triple its Facebook fan base.
Brandcast Media launches in Singapore
Digital

Brandcast Media launches in Singapore

by Racheal Lee  |  May 20, 2013  |  Comment now
SINGAPORE - London-based digital agency Brandcast Media has expanded into Asia by opening an office in Singapore.
CASE STUDY: How Starbucks used the Chinese almanac to draw sales
Digital

CASE STUDY: How Starbucks used the Chinese almanac to draw sales

by Jenny Chan 陳詠欣  |  May 20, 2013  |  Comment now
Starbucks has protected its market share by using the characteristics of the Chinese almanac in a complementary way, demonstrating how it is applying ...
Beholding the eye of the Glass
Digital

Beholding the eye of the Glass

by Hari Shankar  |  May 20, 2013  |  Comment now
Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the ...
30 Seconds to Mars soar on social media
Digital

30 Seconds to Mars soar on social media

by Chris Reed  |  May 19, 2013  |  Comment now
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock ...
DG rebrands; plans launch of VideoFusion in Asia
Digital

DG rebrands; plans launch of VideoFusion in Asia

by Racheal Lee  |  May 16, 2013  |  Comment now
SINGAPORE - DG, an ad management and distribution platform, will be launching its VideoFusion product line in Asia within the next six to nine months, ...
Digital agencies VLT and BPC merge in Malaysia
Digital

Digital agencies VLT and BPC merge in Malaysia

by Sophie Chen  |  May 16, 2013  |  Comment now
KUALA LUMPUR - Digital agencies VLT and BPC have merged to create one of Malaysia's largest independent digital agencies.
Digital age puts extra pressure on talent retention
Digital

Digital age puts extra pressure on talent retention

by Chris Davis  |  May 16, 2013  |  Comment now
Increasingly demanding clients, diverse responsibilities and longer hours have seen an exodus of talent from media agencies.
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Haier adds UM Beijing to agency pool

Bite hires digital marketing director, continues business shift

P&G CEO Bob McDonald steps down as AG Lafley returns

Bite hires digital marketing director, continues business shift

Advertising
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Digital

P&G CEO Bob McDonald steps down as AG Lafley returns

Rubber Duck becomes potato-chip product extension for Okashi Land

The week's top 10 most-read stories

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Data & Research

Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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