Marketing

Rise of the consultants
Analysis  |  Marketing

Rise of the consultants

by Louise Kiel  |  May 21, 2015  |  Comment now
Intermediaries have proliferated to become a regional fixture in recent years. But what do they really bring to the table?
Lack of focus drags down Hong Kong's Giordano
Analysis  |  Marketing

Lack of focus drags down Hong Kong's Giordano

by Staff Reporters  |  May 21, 2015  |  Comment now
BRAND HEALTH CHECK: Poor decisions and a flawed merchandise mix have seen Giordano’s appeal fall dramatically.
Harbin Beer crowdsources KTV posters via Renren with RMB90,000 bait
Digital  |  Marketing  |  News

Harbin Beer crowdsources KTV posters via Renren with RMB90,000 bait

by Jenny Chan 陳詠欣  |  May 21, 2015  |  Comment now
SHANGHAI - Renren's new creative crowdsourcing platform, competing against the likes of eYeka, is gathering the youth of China to perform creative tasks for ...
Faithful and mainstream simultaneously: The modern Muslim opportunity
Marketing  |  Opinions

Faithful and mainstream simultaneously: The modern Muslim opportunity

by Harriet Robertson  |  May 21, 2015  |  Comment now
Modern Muslims see themselves as both part of their religious tradition and citizens of the mainstream world. It's time for brands to move beyond clunky and ...
Photos: Launch party for Buro 24/7 fashion and culture website
Marketing

Photos: Launch party for Buro 24/7 fashion and culture website

May 21, 2015  |  Comment now
Indochine Media celebrated the launch of Buro 24/7, a fashion, beauty, lifestyle and contemporary culture website, with a lunch at the The Clifford Pier in ...
How Unilever works in Indonesia, the region's most social market
Analysis  |  Marketing

How Unilever works in Indonesia, the region's most social market

by Gunjan Prasad  |  May 20, 2015  |  Comment now
Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media ...
Bel: Cheese isn't just for serious eats
Marketing  |  News  |  The Work

Bel: Cheese isn't just for serious eats

by Jenny Chan 陳詠欣  |  May 19, 2015  |  Comment now
HONG KONG - Bel may be a 150-year-old French cheese company, but advertising in local markets has been historically low-key. However the need to enter a new ...
CEI and ICE invite entries for business-event awards
Marketing  |  News

CEI and ICE invite entries for business-event awards

by Staff Reporters  |  May 18, 2015  |  Comment now
ASIA-PACIFIC - Entries are now open for CEI and ICE’s Excellence Awards, which aim to recognise and celebrate companies applying best practice to the ...
Purpose-driven branding is critical
Marketing  |  Opinions

Purpose-driven branding is critical

by James Thompson  |  May 18, 2015  |  Comment now
In a consumer-savvy world, why shouldn’t brands be expected to behave with ever higher standards?
Innovation hubs boom driving development
Analysis  |  Marketing

Innovation hubs boom driving development

by Helen Roxburgh  |  May 18, 2015  |  Comment now
The pace of product development hasn’t increased, but improving existing products is key for innovation hubs.
Marketing art in Asia and the King of Kowloon
Analysis  |  Marketing

Marketing art in Asia and the King of Kowloon

by Adrian Peter Tse  |  May 18, 2015  |  Comment now
HONG KONG - Given the creative and cultural significance of art, marketers don’t approach art marketing in the same way as traditional brand marketers. Yet ...
Attitudes or behaviour: Is marketing focused on the right goals?
Marketing  |  News

Attitudes or behaviour: Is marketing focused on the right goals?

by Jenny Chan 陳詠欣  |  May 18, 2015  |  Comment now
SHANGHAI - A roundtable discussion presented here Friday by Campaign Asia-Pacific in association with FCB tackled the industry's undue focus on narrow ...
Owned-first approach: Battle lines drawn in push for owned media
Analysis  |  Marketing  |  Media

Battle lines drawn in push for owned media

by Emily Tan  |  May 15, 2015  |  Comment now
From a heritage of media buying, agencies have introduced planning processes that put a brand’s owned media front and centre.
Marketing analytics for Asian hotels and resorts: SAS
Analysis  |  Digital  |  Marketing  |  News

Marketing analytics for Asian hotels and resorts: SAS

by Adrian Peter Tse  |  May 14, 2015  |  Comment now
ASIA-PACIFIC - Hospitality is tricky. On one hand you need solid marketing metrics and on the other you need customer-experience metrics. Yet there’s ...
Incidental branding: Why many in China link the UK with homoeroticism
Marketing  |  Opinions

Incidental branding: Why many in China link the UK with homoeroticism

by Carwyn Morris  |  May 14, 2015  |  Comment now
Unbeknownst to most Brits, the UK reads as gay to some in China. And that translate to an opportunity for savvy brands, writes Carwyn Morris of Flamingo.
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