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Success has more than one definition: Tugboat's Oka
Grace Liau exits Publicis Groupe amidst Vivaki rebrand
Tiger Beer treats Singapore to street food
Why 'Made In China' is getting more thumbs-ups: Research
Engagement Meter: The best brand posts from Facebook, Twitter and Instagram
eHarmony appoints Nicole McInnes as new marketing director
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This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.
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