Marketing

Five things you can do to avoid 'placebo marketing'

By Kevin Lynch, 5 hours ago

Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and ...

Marketing

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

By Racheal Lee, 2 days ago

SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.

Digital

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese

By Jenny Chan, 5 days ago

BEIJING - Dairy brand Yili is using a series of outdoor print ads, microfilms, and TVCs in its 'Let’s Olympic Together' campaign to tell stories of the Olympic dreams of ...

Marketing

Nike extends commercial engagement with AFC

By Staff Reporters, 6 days ago

SINGAPORE - Oregon-based athletic apparel designer NIKE has extended its commercial engagement with the Asian Football Confederation (AFC), as an official partner.

Creativity

Citi marks 200 years with global and Asia-specific campaigns

By Matthew Miller, May 16, 2012

ASIA-PACIFIC - Citi has begun rolling out a yearlong campaign in celebration of its founding in June of 1812, featuring both global elements and, as the campaign rolls on, ...

Marketing

Futurebrand names new Asia-Pacific CEO

By Emily Tan, May 16, 2012

SHANGHAI - Global brand consultancy under the IPG group, Futurebrand, has appointed Zayn Khan as CEO Asia-Pacific starting 1 June. Khan joins from Thinkscape Malaysia where he ...

Marketing

Half of South Koreans own smartphones

By Emily Tan, May 16, 2012

SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.

Magazine Highlights

Experts rate top sports-marketing opportunities

By Staff Reporters, May 16, 2012

Experts rate some of the region’s popular pastimes on their ability to gain traction.

Marketing

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

By Staff Reporters, May 14, 2012

GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to ...

Digital

OPINION: Why Dr House would have made an excellent marketer

By John Merakovsky, May 10, 2012

My company recently published a whitepaper called 'The Future of Multichannel Marketing in Hong Kong', based on a comprehensive survey of local businesses and consumers.

Marketing

INTERVIEW: Financial Times CEO John Ridding on data-fueled growth

By Matthew Miller, May 10, 2012

HONG KONG - When John Ridding started out as a reporter with the Financial Times more than 20 years ago, he couldn't imagine getting excited about data. Today, the topic we now ...

Marketing

TalkSPORT radio aims to reach sports fans across Asia

By Staff Reporters, May 9, 2012

ASIA-PACIFIC - UK-based talkSPORT, which boasts 3.2 million listeners in its home country and owns the broadcasting rights for the Barclays Premier League for the next four ...

Digital

Nike 'twists' a building to demonstrate shoe's flexibility

By Staff Reporters, May 8, 2012

TOKYO - To showcase the flexibility of the Nike Free sneakers, Wieden+Kennedy Tokyo used the shoe to "bend a famously inflexible object", in this case, the Red Brick Warehouse ...

Marketing

Nielsen sets up regional 'lab' for neuroscience, shopper technology and measurement

By Matthew Miller, May 8, 2012

SINGAPORE - Nielsen has announced the creation of NielsenLAB, a Singapore-based innovation hub that the market-research company claims will develop cutting-edge technologies ...

Creativity

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan

By Staff Reporters, May 4, 2012

To make bicycle sharing a part of Japanese culture, Cogoo worked with Hakuhodo to merge BMX riding with music creation.

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Marketing

Five things you can do to avoid 'placebo marketing'

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese

Nike extends commercial engagement with AFC

Citi marks 200 years with global and Asia-specific campaigns

Futurebrand names new Asia-Pacific CEO

Half of South Koreans own smartphones

Experts rate top sports-marketing opportunities

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

OPINION: Why Dr House would have made an excellent marketer

INTERVIEW: Financial Times CEO John Ridding on data-fueled growth

TalkSPORT radio aims to reach sports fans across Asia

Nike 'twists' a building to demonstrate shoe's flexibility

Nielsen sets up regional 'lab' for neuroscience, shopper technology and measurement

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan

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