Marketing

Airbnb takes over MRT stations, trains in Singapore
Advertising  |  Digital  |  Marketing

Airbnb takes over MRT stations, trains in Singapore

by Byravee Iyer  |  Oct 31, 2014  |  Comment now
SINGAPORE - Airbnb is prolonging its global rebranding effort by launching a mega out-of-home campaign in Singapore in hopes to cover the year-end booking ...
Casbaa Convention 2014 Closing Party
Marketing

Casbaa Convention 2014 Closing Party

by Staff Reporters  |  Oct 30, 2014  |  Comment now
The Casbaa Convention 2014 drew to a close last night at the Grand Hyatt in Hong Kong. Speakers and delegates partied the night away at the closing party, ...
The death of authorship
Marketing  |  Opinions

The death of authorship

by Kirsty Fuller  |  Oct 29, 2014  |  Comment now
A brand story today must have multiple authors and multiple narratives, writes Kirsty Fuller, co-founder and co-CEO of Flamingo.
Zalora opens Southeast Asia’s first digital interactive store
Digital  |  Marketing

Zalora opens Southeast Asia’s first digital interactive store

by Nikki Wicks  |  Oct 28, 2014  |  Comment now
SINGAPORE - Fashion e-commerce startup Zalora has opened its doors to Southeast Asia's "first digital pop-up store".
Infiniti looks to CP+B to build premium global brand
News  |  Marketing

Infiniti looks to CP+B to build premium global brand

by David Blecken  |  Oct 28, 2014  |  Comment now
HONG KONG – Infiniti Motor Company has appointed Crispin Porter + Bogusky (CP+B) as its creative agency-of-record as it looks to strengthen its positioning ...
DATA POINTS: Life according to young Asia
Data  |  Marketing

DATA POINTS: Life according to young Asia

by Staff Reporters  |  Oct 28, 2014  |  Comment now
Y&R’s latest installment of its ongoing ‘Generation Asia’ study assesses attitudes on everything from cars to gay marriage. The full piece of research ...
Luxury brands of Chinese origin to rule the roost: Added Value
Marketing  |  Analysis

Luxury brands of Chinese origin to rule the roost: Added Value

by Jenny Chan 陳詠欣  |  Oct 27, 2014  |  Comment now
SHANGHAI - Selling luxury in China will require getting 'beyond bling' and connecting with the cultural zeitgeist of Chinese consumers, according to an ...
Heineken energises dance fans with sci-fi themed party
Marketing

Heineken energises dance fans with sci-fi themed party

Oct 27, 2014  |  Comment now
Heineken welcomed more then 1,500 guests to Heineken Green Room 2014 on 17 October at Infinite Studios in Singapore. Themed 'The Transporter’, the sci-fi ...
UX analysis: Science unlocks the door to consumers’ heads
Analysis  |  Marketing

UX analysis: Science unlocks the door to consumers’ heads

by Charlotte Middlehurst  |  Oct 24, 2014  |  Comment now
Asia-based agencies are leading UX development, with quick feedback and ongoing testing delivering major outcomes.
Photos: Audi launches Hong Kong magazine app
Marketing

Photos: Audi launches Hong Kong magazine app

by Staff Reporters  |  Oct 23, 2014  |  Comment now
Audi Hong Kong hosted a party for the officially launch of the Android and iOS versions of its Hong Kong-specific Audi Magazine. The app aims to create "a ...
Brands as intersections
Marketing  |  Opinions

Brands as intersections

by Adam Nelson  |  Oct 23, 2014  |  Comment now
Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a ...
Functional foods and 'naturalness': Mintel spotlights 2015 trends
Marketing  |  Data

Functional foods, 'naturalness' among key 2015 trends

by Byravee Iyer  |  Oct 23, 2014  |  Comment now
SINGAPORE - Skincare manufacturers and food marketers take note: Consumers are becoming more informed about environmental credentials, chemicals and ...
China 'megatrends' for 2015 include smart tech, pollution protection
Marketing  |  News

China 'megatrends' for 2015 include smart tech, pollution protection

by Matthew Miller  |  Oct 23, 2014  |  Comment now
CHINA - Consumers in China will avidly adopt wearables and other "smart" technologies, will be drawn to products that claim to protect them from pollution ...
DATA POINTS: Singles' Day predictions for who's buying what
Data  |  Marketing  |  News

DATA POINTS: Singles' Day predictions for who's buying what

by Staff Reporters  |  Oct 23, 2014  |  Comment now
Using an online survey of Chinese shoppers in first-, second- and third-tier cities, AdMaster, a Chinese data solution provider, has assembled some key ...
Luxury goods: The end of ostentation
Analysis  |  Marketing

Luxury goods: The end of ostentation

by Clarissa Sebag-Montefiore  |  Oct 22, 2014  |  Comment now
Across Asia, the appetite for flash luxury is waning. The future belongs to the brands that can balance style with subtlety.
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