Marketing

Bacardi to work with FCB for global China-led project
Marketing

Bacardi to work with FCB for global China-led project

by David Blecken, Jenny Chan 陳詠欣  |  Sep 1, 2014  |  Comment now
Bacardi has appointed FCB to handle a global project out of China following a three-agency pitch.
Top 1000 Brands country rankings released
Analysis  |  Marketing  |  News

Top 1000 Brands country rankings released

by Jason Wincuinas  |  Sep 1, 2014  |  Comment now
HONG KONG – Throughout the summer, Campaign has been charting, reporting and analysing Asia’s Top 1000 Brands. In June we released the region-wide study and ...
Facebook hires HP marketer for new emerging market role
Marketing  |  News

Facebook hires HP marketer for new emerging market role

by Jason Wincuinas  |  Sep 1, 2014  |  Comment now
ASIA-PACIFIC - Sriramagopalan Desikan has left his position as Hewlett-Packard’s (HP) printing and PC marketing director for Asia-Pacific and Japan to take ...
Airbnb hires Unilever exec to lead marketing in Asia
Marketing

Airbnb hires Unilever exec to lead marketing in Asia

by Byravee Iyer  |  Aug 29, 2014  |  Comment now
ASIA-PACIFIC - Matthias Schuecking has joined the startup as head of marketing for the region after more than 15 years at Unilever.
Econometrics: Detailed data zeroes in on advertising impact
Analysis  |  Digital  |  Marketing

Econometrics: Detailed data zeroes in on advertising impact

by Matthew Carlton  |  Aug 29, 2014  |  Comment now
Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.
Luxury hospitality focused branding agency opens in Singapore
Marketing  |  News

Luxury hospitality focused branding agency opens in Singapore

by Byravee Iyer  |  Aug 28, 2014  |  Comment now
SINGAPORE - Another luxury branding agency, Latitude, has made its way to Asia, launching operations in Singapore with Jeffrey McCall as managing director ...
Maggi needs new flavours to stay ahead
Analysis  |  Marketing

Maggi needs new flavours to stay ahead

by Staff Reporters  |  Aug 28, 2014  |  Comment now
BRAND HEALTH CHECK: Competition and lack of creativity are eroding the instant noodle brand’s market share.
Splendiferous, amazing and extraordinary
Marketing  |  Opinions

Splendiferous, amazing and extraordinary

by Allan Fraser-Rush  |  Aug 28, 2014  |  Comment now
An ultra-brilliant incredibly superlative-filled diatribe against hyperbole.
Brand design: Can underwear have charisma?
Marketing  |  The Work

Brand design: Can underwear have charisma?

by Staff Reporters  |  Aug 27, 2014  |  Comment now
AUSTRALIA - JKR Singapore has carried out a logo and packaging makeover for Aussie underwear brand Bonds, with a brief (sorry) to give the brand a more ...
Thailand treat: Unilever mashes up Wall's and Lipton
Marketing  |  The Work

Thailand treat: Unilever mashes up Wall's and Lipton

by Staff Reporters  |  Aug 27, 2014  |  Comment now
THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to ...
Don’t ‘dis’ engagement
Marketing  |  Opinions  |  Digital

Don’t ‘dis’ engagement

by Tyler Greer  |  Aug 27, 2014  |  Comment now
Buying and measuring digital campaigns based on reach makes little sense. It's time for more people to adopt CPE (cost per engagement), which charges ...
From Shanghai to Urumqi: Impressions of Chinese brands
Marketing  |  PR  |  Opinions

From Shanghai to Urumqi: Impressions of Chinese brands

by Rogier Bikker  |  Aug 27, 2014  |  Comment now
Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings ...
Shangri-La rebrands Traders for 'A new Jeneration'
Marketing

Shangri-La rebrands Traders for 'A new Jeneration'

by Jenny Chan 陳詠欣  |  Aug 26, 2014  |  Comment now
HONG KONG - Shangri-La has rebranded its Traders Hotels network to Hotel Jen, and is promoting it with all kinds of permutations of the virtual persona, ...
Social media is more than just marketing or PR: Webcast highlights
Digital  |  Marketing  |  News

Social media is more than just marketing or PR: Webcast highlights

by Emily Tan  |  Aug 26, 2014  |  Comment now
This morning in a webcast sponsored by Hootsuite and in association with the Top 1000 Brands, social-media experts from both brand and agency sat down with ...
Owning the future: Five signs that you need a category vision
Marketing  |  Opinions

Owning the future: Five signs that you need a category vision

by Tom Child  |  Aug 26, 2014  |  Comment now
‘Category visioning’ allows companies to gain clarity on what their future could look like. But does every brand need to pursue a category vision?
1 2 3 4 5 ...277
Page 1 of 277
Activate My Campaign and create a customised news feed by selecting the market, expertise and brands you’re interested in.
To customize your own news feed, you need to log in to Campaignasia.com
Username:
Password:
 |  Forgot your password?

New Register

Follow these simply steps to set up your My Campaign newsfeed and homepage highlights:

1. Set your My Campaign newsfeed by choosing your Market



2. What Expertise are you interested in?





3. Follow a brand or market:

Thank you