Marketing

Under Armour mixes it up with One Championship in Southeast Asia
Digital  |  Marketing  |  PR  |  Analysis

Under Armour mixes it up with One Championship in SEA

by Gabey Goh  |  May 6, 2016  |  Comment now
SINGAPORE - As sports label Under Armour kicks off a strategic Southeast Asia partnership with One Championship at a mixed-martial-arts event tonight in ...
Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges
Analysis  |  Digital  |  Marketing

Advanced Ad-onomics 01

by Will Clem  |  May 6, 2016  |  Comment now
Slowing growth heralds challenging times for advertising in China, but advances in adtech, measurement, data analytics and O2O technology allow savvy ...
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Watch: Creative directors explain KFC's edible nail polish
Analysis  |  Advertising  |  Marketing

Watch: Creative directors explain KFC's edible nail polish

by Adrian Peter Tse  |  May 5, 2016  |  Comment now
HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.
Big data: The journey into the forest
Marketing  |  Opinions

Big data: The journey into the forest

by Marguerite Vernes, Lee Fordham  |  May 5, 2016  |  Comment now
Big data is only a fragmented breadcrumb trail. If we are to understand, and not simply track correlations in people’s behaviours, marketers need to go ...
Dentsu Aegis Network acquires Chinese agency VeryStar
Advertising  |  Digital  |  Marketing  |  News

Dentsu Aegis Network acquires Chinese agency VeryStar

by Adrian Peter Tse  |  May 4, 2016  |  Comment now
CHINA - Shanghai VeryStar Internet Science and Technology will become part of Dentsu Aegis Network’s digital agency Isobar China and will be known as ...
How Indonesia is serving the impatient consumer
Analysis  |  Marketing

How Indonesia is serving the impatient consumer

by Jenny Chan 陳詠欣  |  May 4, 2016  |  Comment now
ON THE GROUND - INDONESIA: As Indonesians become more cash-rich but also more time-poor, behaviour change is opening up opportunities for change beyond ...
Open Generation: Career goals need to balance with personal fulfilment
Marketing  |  Media  |  Data

Open Generation: Career goals need to balance with personal fulfilment

May 4, 2016  |  Comment now
Asia’s under-35s tend to be career-minded and goal-driven, but increasingly look beyond simple financial rewards for their job satisfaction, according to a ...
Leveraging content to move audiences down the funnel
Marketing  |  Opinions

Leveraging content to move audiences down the funnel

by Isabella Barbato  |  May 4, 2016  |  Comment now
It's a misconception that content can only influence potential customers in the upper levels of the purchase funnel, write Isabella Barbato of Outbrain.
Why are brands so 'loose' on Chinese digital platforms?
Digital  |  Marketing  |  Opinions

Why are brands so 'loose' on Chinese digital platforms?

by Jerry Clode  |  May 3, 2016  |  Comment now
Resonance China's Jerry Clode explains why it is even more important to keep your brand messaging tight on Chinese digital platforms as more brands pile ...
7 keys to CMO Bruce McColl's success at Mars
Analysis  |  Marketing

7 keys to CMO Bruce McColl's success at Mars

by Douglas Quenqua  |  May 3, 2016  |  Comment now
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.
Women to Watch 2016: Call for entries
Marketing  |  News

Women to Watch 2016: Call for entries

by Emily Tan  |  May 3, 2016  |  Comment now
ASIA-PACIFIC - Campaign Asia-Pacific's annual showcase of the industry’s top 20 ‘women to watch’ is looking for your nominations.
Indonesia 'pushing at the seams to express itself'
Analysis  |  Marketing  |  Media

Indonesia 'pushing at the seams to express itself'

by Gunjan Prasad  |  May 3, 2016  |  Comment now
ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken ...
Indonesia: Can brands and creatives keep pace with mobile-first nation?
Analysis  |  Marketing

Indonesia: Can brands and creatives keep pace with mobile-first nation?

by Gary Scattergood  |  May 3, 2016  |  Comment now
ON THE GROUND - INDONESIA: In the latest of our On The Ground series, we speak to brands and agencies in Indonesia as the country looks to bounce back from ...
14,000 take a break to run with J.P. Morgan in Singapore
Marketing  |  PR

14,000 take a break to run with J.P. Morgan in Singapore

by Gabey Goh  |  Apr 29, 2016  |  Comment now
The J.P. Morgan Corporate Challenge Singapore returned for its 13th edition yesterday, with 14,202 employees from 337 companies taking a break from their ...
The full-stack marketer mindset
Marketing  |  Opinions

The full-stack marketer mindset

by Julian Chow  |  Apr 29, 2016  |  Comment now
Amid much discussion of skill sets, we don't hear much about the marketer's mindset. But a few adjustments to the latter can make a big difference, writes ...
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