Marketing

The year in review: Our top-5 lists for 2014
Analysis  |  Advertising  |  Marketing  |  Media

The year in review: Our top-5 lists for 2014

by Staff Reporters  |  Dec 19, 2014  |  Comment now
Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.
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KDDI unites long-distance lovers for Christmas
Advertising  |  Marketing  |  The Work

KDDI unites long-distance lovers for Christmas

by David Blecken  |  Dec 19, 2014  |  Comment now
TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.
Millennial mums blow the budget on Christmas
Analysis  |  Marketing

Millennial mums blow the budget on Christmas

by Marie Gruy  |  Dec 19, 2014  |  Comment now
Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu ...
Best of 2014: The year's most-read stories
Analysis  |  Marketing

Best of 2014: The year's most-read stories

by Staff Reporters  |  Dec 19, 2014  |  Comment now
Our annual year-in-review series concludes with a list of the year's most-read articles.
Great Eastern’s CMO talks SG50 plans
Marketing  |  Analysis

Great Eastern’s CMO talks SG50 plans

by Byravee Iyer  |  Dec 18, 2014  |  Comment now
SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has ...
The digital lives of post-'80s Hong Kongers
Data  |  Marketing

The digital lives of post-'80s Hong Kongers

by Adrian Peter Tse  |  Dec 18, 2014  |  Comment now
Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study ...
Grocery growth slows across Asia: Nielsen
Data  |  Marketing  |  News

Grocery growth slows across Asia: Nielsen

by Staff Reporters  |  Dec 18, 2014  |  Comment now
FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a ...
Best of 2014: Top 5 PR disasters
Analysis  |  Marketing

Best of 2014: Top 5 PR disasters

by Staff Reporters  |  Dec 18, 2014  |  Comment now
Our annual year-in-review series continues with the year's top 5 PR disasters
Why 96% of new product launches in China fail
Analysis  |  Marketing

Why 96% of new product launches in China fail

by Matthew Miller  |  Dec 17, 2014  |  Comment now
GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental ...
Four in 10 marketers will look for a new job next year: Font
Advertising  |  Marketing  |  News

Four in 10 marketers will look for a new job next year: Font

by Emily Tan  |  Dec 17, 2014  |  Comment now
ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of ...
Pay dissatisfaction top reason marketers will leave: font
Marketing  |  News

Pay dissatisfaction top reason marketers will leave: font

by Staff Reporters  |  Dec 16, 2014  |  Comment now
ASIA-PACIFIC - Recruitment firm font surveyed 276 marketers in Singapore, Hong Kong, Malaysia and New Zealand on their career plans in 2015, and their ...
Champions of Design 4: What does the future hold for homegrown Asian brands?
Marketing  |  Opinions

Champions of Design 4: What does the future hold for homegrown Asian brands?

by Katie Ewer  |  Dec 16, 2014  |  Comment now
The author of the 'Asian Champions of Design' series comments on why finding companies worthy of that status has been disappointingly challenging.
Gamified experiences gain traction with brands
Digital  |  Marketing  |  News

Gamified experiences gain traction with brands

by Byravee Iyer  |  Dec 15, 2014  |  Comment now
SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to ...
Engagement Meter: The top campaigns running in APAC
Advertising  |  Digital  |  Marketing  |  News

Engagement Meter: The top campaigns running in APAC

by Ranjani Raghupathi  |  Dec 15, 2014  |  Comment now
Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a ...
Shangri-La hires new global CMO from Starwood
Marketing  |  News

Shangri-La hires new global CMO from Starwood

by Emily Tan  |  Dec 15, 2014  |  Comment now
HONG KONG - Shangri-La Hotels and Resorts has appointed Steven Taylor, previously Starwood Hotels & Resorts' VP of Marketing for Europe, Africa and the ...
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