Marketing

Filter by

MARKET

Asia-Pacific Greater China Southeast Asia

Advertising

Umay+ launches integrated campaign to change perception towards loan getters

by Racheal Lee | May 20, 2013 | Comment now

THAILAND - Umay+, an operator within the revolving loan category in the country, has launched an annual integrated brand campaign through Alpha245/Leo Burnett.

Marketing

Mindshare and OgilvyAction partner to target rural consumers

by Byravee Iyer | May 20, 2013 | Comment now

SINGAPORE - Mindshare and OgilvyAction have launched a full suite of communication solutions aimed at rural and low-income consumers in certain Asian ...

Digital

CASE STUDY: How Starbucks used the Chinese almanac to draw sales

by Jenny Chan 陳詠欣 | May 20, 2013 | Comment now

Starbucks has protected its market share by using the characteristics of the Chinese almanac in a complementary way, demonstrating how it is applying ...

Marketing

Double Helix launches global market research team for APAC

by Staff | May 16, 2013 | Comment now

SINGAPORE - Due to continued demand for high quality strategic market insight from clients, global market research consultancy Double Helix announces the ...

Marketing

Obsess over customers to create disruption: Forrester

by Byravee Iyer | May 16, 2013 | Comment now

GLOBAL - Customer-obsessed CMOs with free-flowing budgets are more likely to be disrupters in their markets, according to a Forrester Research study on ...

Marketing

Fluid names CEO, rebrands as focus shifts to data-driven creativity

by David Blecken | May 16, 2013 | Comment now

HONG KONG – Fluid, a Hong Kong-based independent creative agency, has appointed Guy Parsonage (pictured) as chief executive as it repositions itself for ...

Marketing

Stunt 'resignation' of Singa sparks courtesy conversation

by Racheal Lee | May 16, 2013 | Comment now

SINGAPORE - Yesterday's 'resignation' letter from Singa the Courtesy Lion, a marketing initiative by Singapore Kindness Movement (SKM), hit the mark by ...

Marketing

Develop age-friendly experiences for consumers over 50

by Kim Walker | May 16, 2013 | Comment now

With the increasing ageing population, companies should pay attention to how products and services can adapt to the changing needs of older customers to ...

Digital

Mobile-phone sales slowing, but not in Asia-Pacific: Gartner

by Matthew Miller | May 15, 2013 | Comment now

ASIA-PACIFIC - The world's appetite for mobile phones slowed in the first quarter of 2013, but consumers in Asia-Pacific are no less voracious and now ...

Marketing

Puma's 15K night run in Taipei breaks records

by Benjamin Li | May 15, 2013 | Comment now

A record turnout of more than 20,000 participants braved pouring rain for the 15k Puma Night Run in Taipei last Saturday (11 May), the event's seventh ...

CASE STUDY: How Adidas Japan got football fans to 'throw' support to the national team

Digital

How Adidas Japan gave football fans a chance to 'throw in' their support

by Sophie Chen | May 15, 2013 | Comment now

Adidas Japan K.K., an affiliated company of Adidas AG, engaged football fans by inviting them to throw a virtual soccer ball in support of the Japanese ...

Marketing

Madame Tussauds features Iron Man and Wolverine for 'Marvel Month of May'

by Benjamin Li | May 14, 2013 | Comment now

The wax figures of Marvel’s Iron Man and Wolverine were unveiled at Madame Tussauds in Hong Kong. This also marks the very first project in the lead up to ...

Marketing

Landmark partners with Opera Gallery to showcase Le French May art exhibition

by Benjamin Li | May 14, 2013 | Comment now

As part of Hong Kong's annual 'French May' cultural initiative, The Landmark has partnered with Opera Gallery to showcase the art exhibition 'Cécile Bart: ...

Marketing

Heineken’s entry in Myanmar sparks off beer war

by Byravee Iyer | May 14, 2013 | Comment now

ASIA-PACIFIC - Following the recent flurry of activity by cola companies, Heineken has re-entered Myanmar through a joint venture with privately-owned ...

Marketing

DATA POINTS: Analysis of Shanghai Auto Show 2013

by Staff | May 15, 2013 | Comment now

The Shanghai Auto Show 2013 in April was attended by more than 800,000 people, after which marketing consultancy Globeone teamed up with research agency CBC ...