Marketing

AMES shortlist unveiled
Advertising  |  Marketing  |  News

AMES shortlist unveiled

by Staff Reporters  |  Apr 21, 2015  |  Comment now
SINGAPORE - The juries for the Asian Marketing Effectiveness & Strategy Awards have revealed a shortlist of 289 finalists for the awards taking place on 3 June.
Chinese car buyers rely less on status, rationality or desk research: Carat
Data  |  Marketing  |  Media

The changing habits of Chinese car buyers

by Jenny Chan 陳詠欣  |  Apr 21, 2015  |  Comment now
SHANGHAI - Car ownership in China has been growing rapidly in recent years, partly due to decreasing prices and increasing affordability. In time for the ...
Brand Japan: The long journey from product to place
Marketing  |  Opinions

Brand Japan: The long journey from product to place

by Sven Palys  |  Apr 21, 2015  |  Comment now
Brand Japan needs a makeover, according to Flamingo Tokyo's Sven Palys, who describes the problem and shares a potential solution.
Science and engineering drive Dyson's marketing approach
Analysis  |  Advertising  |  Marketing  |  News

Science and engineering drive Dyson's marketing approach

by Adrian Peter Tse  |  Apr 20, 2015  |  Comment now
HONG KONG - Specifically referring to pollution wafting into Hong Kong from China, Dyson has launched a local campaign to market an air purifier designed ...
Play
What is the 'Chinese speed'? A documentary about business creativity
Analysis  |  Advertising  |  Marketing  |  News

What is the 'Chinese speed'?

by Jenny Chan 陳詠欣  |  Apr 20, 2015  |  Comment now
SHANGHAI - Many still believe that the West churns out creative business thinkers by a dozen per hundred, while China is largely a land of 'cheap and rough' ...
Asian Champions of Design: Uniqlo
Analysis  |  Marketing

Asian Champions of Design: Uniqlo

by Katie Ewer  |  Apr 20, 2015  |  Comment now
With stores that feel like walking through an extremely cheerful computer program, the clothing retailer Uniqlo has cultivated a design aesthetic that is ...
Flamingo Singapore co-MD Emma Gage tapped to lead New York office
News  |  Marketing

Flamingo Singapore co-MD tapped to lead New York office

by David Blecken  |  Apr 17, 2015  |  Comment now
GLOBAL - Flamingo has appointed Emma Gage, co-MD of Flamingo Singapore for the past three years, as CEO of its New York office.
Trading places in Greater China: Chen, Chiew, Ma, Lui, Tonetto, Chu, Nan, Vakidis, Leung
Advertising  |  Marketing  |  News

Trading places in Greater China: Chen, Chiew, Ma, Lui, Tonetto, Chu, Nan, ...

by Jenny Chan 陳詠欣  |  Apr 17, 2015  |  Comment now
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this ...
The culture of strategy in a changing world
Marketing  |  Opinions

The culture of strategy in a changing world

by David Burrows  |  Apr 16, 2015  |  Comment now
The cultural roots of this thing we call ‘strategy’, with roots in the Platonic ideal are not universal, says Flamingo's David Burrows.
Woolworths tries to be a part of culture, Anzacs and Australians fire back
Analysis  |  Advertising  |  Marketing  |  PR

Woolworths tries to be a part of culture, Anzacs and Australians fire back

by Adrian Peter Tse  |  Apr 16, 2015  |  Comment now
AUSTRALIA - Since launching an Anzac-day campaign on Tuesday, the Australian supermarket giant Woolworths has felt the wrath of the Australian public. The ...
Tickets available for Portfolio Night in Greater China and Singapore
Analysis  |  Advertising  |  Digital  |  Marketing  |  Media

Tickets available for Portfolio Night in Greater China and Singapore

by Staff Reporters  |  Apr 16, 2015  |  Comment now
HONG KONG & SINGAPORE – Budding local creatives will be given the chance to showcase their best work to some of the region's top creative directors at ...
Hazardous? No. Honest? Hopefully
Marketing  |  News

Hazardous? No. Honest? Hopefully

by Jenny Chan 陳詠欣  |  Apr 16, 2015  |  Comment now
CHINA - Actress Jessica Alba is set to launch her Honest brand, a range of baby feeding products, shampoos, personal-care lines, vitamins, diapers and ...
Lenovo hosts digital street art exhibition to promote new tablet
Marketing  |  News

Lenovo hosts digital street art exhibition to promote new tablet

by Nikki Wicks  |  Apr 16, 2015  |  Comment now
SINGAPORE - Lenovo is tapping into Singapore’s art scene for a one-off street art exhibition to promote its new tablet.
Collaborate and iterate, otherwise stagnate
Opinions  |  Marketing

Collaborate and iterate, otherwise stagnate

by Barry Lustig  |  Apr 15, 2015  |  Comment now
Barry Lustig, partner of Cormorant Group, argues that most companies are still not set up to enable real experimentation, with the result that new technologi...
Have luxury brands been erecting 'churches' in China?
Advertising  |  Marketing  |  News

Have luxury brands been erecting 'churches' in China?

by Jenny Chan 陳詠欣  |  Apr 15, 2015  |  Comment now
CHINA - Is the luxury industry facing an identity crisis? Probably yes, if the industry doesn't adapt its marketing strategy to the new demands of Chinese ...
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