Marketing

Lead-fears hammer Maggi in India
Analysis  |  Marketing

Lead-fears hammer Maggi in India

by Staff Reporters  |  Jul 29, 2015  |  Comment now
BRAND HEALTH CHECK: After over 30 years as one of India’s favorite noodle brands, Maggi is pulled from the shelves.
Sir Tim Berners-Lee: The marketing impact of artificial intelligence
Analysis  |  Digital  |  Marketing

Sir Tim Berners-Lee: The marketing impact of AI

by Atifa Silk  |  Jul 28, 2015  |  Comment now
In this exclusive interview with Atifa Silk, the legendary computer scientist shares his vision of how thinking machines and a world covered in inexpensive ...
Korean beauty brands ensnare Asia
Data  |  Marketing

Korean beauty brands ensnare Asia

by Sarah O'Meara  |  Jul 27, 2015  |  Comment now
SECTOR STUDY: Novel ingredients and a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to ...
Neuroscience shows all we know is wrong
Marketing  |  Opinions

Neuroscience shows all we know is wrong

by James Thompson  |  Jul 27, 2015  |  Comment now
Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.
'You can, you up': Words of warning for marketers courting China's millennials
Marketing  |  News

'You can, you up': Words of warning for marketers courting China's millennials

by Jenny Chan 陳詠欣  |  Jul 24, 2015  |  Comment now
BEIJING - 'You can, you up', a curious Chinglish catchphrase uttered frequently by millennials in China, carries a warning for older marketers targeting the ...
Tidying up: Shoppers shun clutter, embrace authenticity
Analysis  |  Marketing

Tidying up: Shoppers shun clutter, embrace authenticity

by Emily Tan  |  Jul 23, 2015  |  Comment now
After decades of consumerism, shoppers are finally starting to say ‘enough’. Here’s what brands can do about it.
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Nike aims to build hype in run-up to Tokyo night race
The Work  |  Advertising  |  Marketing

Nike aims to build hype in run-up to Tokyo night race

by David Blecken  |  Jul 23, 2015  |  Comment now
TOKYO - Ahead of what is billed as a 'battle of speed' at the end of August, Nike has released a short video on the theme of night racing to build appeal ...
Motherhood: The pursuit of modern
Marketing  |  Opinions

Motherhood: The pursuit of modern

by Emma Gage  |  Jul 23, 2015  |  Comment now
Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist ...
Manulife hires former Mindshare exec as Singapore CMO
Marketing  |  News

Manulife hires former Mindshare exec as Singapore CMO

by Matthew Miller  |  Jul 22, 2015  |  Comment now
SINGAPORE - Wendy Walker, formerly chief growth officer for Mindshare in the region, has joined Manulife as senior vice-president and CMO for Singapore.
CASE STUDY: How L’Oreal Paris achieved brand lift in Malaysia
Digital  |  Marketing  |  Analysis

CASE STUDY: How L’Oreal Paris achieved brand lift in Malaysia

by Byravee Iyer  |  Jul 22, 2015  |  Comment now
L’Oréal Paris worked with Lion & Lion to boost online awareness and growth in Malaysia, resulting in a 90 per cent decrease in cost-per-engagement on Facebook.
An independent creative's view of crowdsourcing and agency roles
Analysis  |  Marketing

An independent creative's view of crowdsourcing and agency roles

by Jenny Chan 陳詠欣  |  Jul 22, 2015  |  Comment now
SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative ...
The unpaved road of agency investing
Analysis  |  Marketing

The unpaved road of agency investing

by Barry Lustig  |  Jul 22, 2015  |  Comment now
In this guest post, Barry Lustig, partner of strategy consultancy Cormorant Group, interviews Rick Webb, co-founder of The Barbarian Group, on his views on ...
Cityplaza facelift includes logo, 'Live happy' campaign, giant ball pit
Marketing  |  News

Cityplaza facelift includes logo, 'Live happy' campaign, giant ball pit

by Jenny Chan 陳詠欣  |  Jul 21, 2015  |  Comment now
HONG KONG - Cityplaza, the largest shopping mall on Hong Kong Island, has unveiled a rebranding campaign called 'Live Happy' following the completion of a ...
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Setting up a creative agency: #CreativeVietnam video
Analysis  |  Advertising  |  Digital  |  Marketing  |  News

Setting up a creative agency: #CreativeVietnam video

by Adrian Peter Tse  |  Jul 21, 2015  |  Comment now
VIETNAM - Campaign Asia-Pacific kicks off its four-part video documentary, #CreativeVietnam, with a day in the life of a young agency.
Got exam? Keep calm, sing K-pop and eat a walnut
Marketing  |  News

Got exam? Keep calm, sing K-pop and eat a walnut

by Jenny Chan 陳詠欣  |  Jul 21, 2015  |  Comment now
SHANGHAI - People don’t usually think about nuts all that much, let alone what sets them apart. So when Grey's client the California Walnut Commission (CWC) ...
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