Marketing

Pet care: Doting owners splash out to show love
Data  |  Marketing

Pet care: Doting owners splash out to show love

by Li Mei Foong  |  Mar 2, 2015  |  Comment now
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty ...
A brief history of brand propositions: From USP to CSP
Marketing  |  Opinions

A brief history of brand propositions: From USP to CSP

by Panos Dimitropoulos  |  Mar 2, 2015  |  Comment now
Brands including Herborist, a Chinese cosmetics brand, are tapping into signifiers of tradition as new 'cultural selling propositions'. Panos Dimitropoulos ...
Gender-blending and 'wonderlust': Getty Images notes visual trends
Analysis  |  Advertising  |  Marketing

Gender-blending and 'wonderlust': Getty Images notes visual trends

by Adrian Peter Tse  |  Feb 27, 2015  |  Comment now
ASIA-PACIFIC – Getty Images identifies “visual trends” in order to make “visual predictions” about the future. Pam Grossman, director of visual trends at ...
The anatomy of Chinese customer loyalty
Marketing  |  Data

The anatomy of Chinese customer loyalty

by Jenny Chan 陳詠欣  |  Feb 26, 2015  |  Comment now
CHINA - Loyalty is a choice. Or is it? Recent research by Epsilon into Chinese spending attitudes provides a perspective on how faithfulness and devotion to ...
Lagging behind or changing the rules: Redefining the 20s life stage
Marketing  |  Opinions

Cultural Radar: Redefining the 20s life stage

by Sandra Mardin   |  Feb 26, 2015  |  Comment now
Are 20-somethings really 'lagging', or simply being forced to redefine what it means to be an adult? In this second installment of the Cultural Radar ...
Vans' Nick Street talks content, culture and adapting to Asian sensibilities
Marketing  |  News

Vans' Nick Street talks content, culture and adapting to Asian sensibilities

by David Blecken  |  Feb 26, 2015  |  Comment now
THE FACE BEHIND THE BRAND: Campaign Asia-Pacific spoke to Nick Street, Vans' Hong Kong-based regional marketing director, about his efforts to grow the ...
Management lessons from a David vs Goliath election
Marketing  |  Opinions

Management lessons from a David vs Goliath election

by Rajat Sethi  |  Feb 26, 2015  |  Comment now
A Delhi election inspired Rajat Sethi of Strategic Caravan to list eight important lessons for companies big or small.
Storytelling advice from seasoned international correspondents
Analysis  |  Marketing  |  Media

Storytelling advice from seasoned international correspondents

by Adrian Peter Tse  |  Feb 25, 2015  |  Comment now
How a pair of journalistic heavyweights went from covering tsunamis and live-fire conflicts to helping major brands find and craft compelling stories.
Current Asia hires Robert Yap to push "boardroom" goals
Marketing

Current Asia hires Robert Yap to push "boardroom" goals

by Byravee Iyer  |  Feb 25, 2015  |  Comment now
ASIA-PACIFIC - David Ketchum’s newly launched venture Current Asia has hired Robert Yap Min Choy as chairman to drive partnerships with businesses, ...
'Kan Khajura Tesan' tops Warc 100
Advertising  |  Marketing  |  News

'Kan Khajura Tesan' tops Warc 100

by Staff Reporters  |  Feb 25, 2015  |  Comment now
GLOBAL - 'Kan Khajura Tesan', the campaign by Lowe Lintas and PHD that reached consumers in "media dark" areas of India for Hindustan Unilever, has been ...
Inside Lenovo's partnership with YouTube star Ryan Higa
Digital  |  Marketing  |  Media  |  Analysis

Inside Lenovo's partnership with YouTube star Ryan Higa

by Jason Wincuinas  |  Feb 24, 2015  |  Comment now
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign ...
The path to global acceptance for Chinese brands
Marketing  |  Opinions

The path to global acceptance for Chinese brands

by Doreen Wang  |  Feb 24, 2015  |  Comment now
What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from ...
Women to watch: We want to know about your rising stars
Advertising  |  Digital  |  Marketing  |  Media  |  PR  |  News

Women to watch: We want to know about your rising stars

by Staff Reporters  |  Feb 23, 2015  |  Comment now
ASIA-PACIFIC - Campaign Asia-Pacific will once again showcase 20 of the industry’s top ‘women to watch’, and is looking for your nominations.
Coca-Cola’s APAC marketing director returns to global HQ
Marketing  |  News

Coca-Cola’s APAC marketing director returns to global HQ

by Adrian Peter Tse  |  Feb 23, 2015  |  Comment now
ASIA PACIFIC - Following the appointment of Marcos De Quinto as global CMO of The Coca-Cola Company, Peter Schelstraete is returning to the company’s ...
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Samsung takes desert dwellers on a virtual shark dive
Marketing  |  The Work

Samsung takes desert dwellers on a virtual shark dive

by Matthew Miller  |  Feb 23, 2015  |  Comment now
AUSTRALIA - Samsung and Leo Burnett placed shoppers into shark-infested waters in a stunt to promote the company's virtual-reality headgear. But why can't ...
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