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Contest with unusual top prize 'guarantees' happiness
Marketing  |  The Work

Contest with unusual top prize 'guarantees' happiness

by Matthew Miller  |  Nov 24, 2014  |  Comment now
AUSTRALIA - A campaign for a charitable contest is making an unusual promise: Winners of the top prize, a week volunteering in a soup kitchen, will be ...
Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
Digital  |  Marketing  |  PR  |  News

Panasonic Beauty Malaysia cancels everything

by Emily Tan  |  Nov 24, 2014  |  Comment now
MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest ...
Will Facebook's News Feed restrictions shackle brands?
Analysis  |  Marketing

Will Facebook's News Feed restrictions shackle brands?

by Sarah Shearman  |  Nov 24, 2014  |  Comment now
Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry ...
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Cheil builds a ride through a semiconductor chip
Marketing  |  News

Cheil builds a ride through a semiconductor chip

by Emily Tan  |  Nov 21, 2014  |  Comment now
SEOUL - Tasked with communicating the high-performance features of Samsung's semiconductors to the curious masses, Cheil Worldwide decided the only thing to ...
Fitbit gets jump on Apple Watch with global branding push
Marketing  |  News

Fitbit gets jump on Apple Watch with global branding push

by Mason Lerner  |  Nov 21, 2014  |  Comment now
The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.
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DBS set to roll out $25 million regional campaign
Advertising  |  Marketing  |  News

DBS set to roll out $25 million regional campaign

by Byravee Iyer  |  Nov 20, 2014  |  Comment now
SINGAPORE - DBS Bank, which operates in Singapore, India, Indonesia, Hong Kong, Taiwan and China, this week begins rolling out a branding campaign with the ...
Campaign Asia-Pacific's Marketing Innovation Summit
Marketing

Photos from Campaign Asia-Pacific's Marketing Innovation Summit

Nov 20, 2014  |  Comment now
Photos from Campaign Asia-Pacific's Marketing Innovation Summit, held Tuesday (18 November) in Singapore. Please see the related-article link at the bottom ...
Digital is still at the black-and-white TV stage: McLaren
Marketing  |  News

Digital is still at the black-and-white TV stage: McLaren

by Jason Wincuinas  |  Nov 19, 2014  |  Comment now
HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global ...
China: Branding the intersections
Marketing  |  Opinions

China: Branding the intersections

by Alex Wilson  |  Nov 19, 2014  |  Comment now
It's time for brands to move beyond polarised ways of thinking, especially about China. Instead they should focus on the in-between spaces, writes Flamingo's...
What 'customer experience' really means: Prophet's Harry West
Analysis  |  Marketing

What 'customer experience' really means: Prophet's Harry West

by David Blecken  |  Nov 18, 2014  |  Comment now
GLOBAL - Harry West, a senior partner at Prophet based in the US, spoke to Campaign in Hong Kong on the subject of customer experience, and why it is only ...
The power and pressure of programmatic
Marketing  |  News

The power and pressure of programmatic

by Jason Wincuinas  |  Nov 18, 2014  |  Comment now
HONG KONG - Prognostications about programmatic’s push beyond real-time bidding (RTB) into mainstream media buying are piling on. Are you prepared for your ...
'Oneisms' from One Show's first festival for Greater China
Advertising  |  Marketing

'Oneisms' from One Show's first festival for Greater China

by Jenny Chan 陳詠欣  |  Nov 18, 2014  |  Comment now
BEIJING - We couldn't go to New York, but this year the One Show came to us with its first-ever festival in China. Here we present highlights from some of ...
A branding blitz? China picks up American football
Analysis  |  Marketing  |  News

A branding blitz? China picks up American football

by Jason Wincuinas, Matthew Rothenberg  |  Nov 17, 2014  |  Comment now
HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put ...
BBH, Carat, DDB, Grey head list of Singapore Hall of Fame winners
Advertising  |  Marketing  |  News

BBH, Carat, DDB, Grey head list of Singapore Hall of Fame winners

by Staff Reporters  |  Nov 17, 2014  |  Comment now
SINGAPORE - BBH's clever promotional campaign for Ikea's printed catalog won recognition as the top campaign, while Grey Group Singapore led the pack with ...
Luxury in India growing amidst thorns
Data  |  Marketing

Luxury in India growing amidst thorns

by Li Mei Foong  |  Nov 17, 2014  |  Comment now
SECTOR STUDY: Despite the nation’s size and tempting wealth, top-end brands aren’t necessarily having an easy time in India. Careful strategy is needed to ...
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