Marketing

Pharma meets FMCG at GSK
Analysis  |  Marketing

Pharma meets FMCG at GSK

by Byravee Iyer  |  Mar 30, 2015  |  Comment now
THE FACE BEHIND THE BRAND: GSK’s Asia marketing director Helen Forsyth encourages acceptance of Western medicine with a media-neutral approach.
Flamingo hosts cultural discussion on young Muslims
Marketing

Photos: Flamingo hosts cultural discussion on young Muslims

Mar 30, 2015  |  Comment now
On 24 March Flamingo Singapore hosted its first Culture Breakfast at The Commons, Working Capitol. Harriet Robertson, director of Flamingo, explored how ...
Tracking down the world’s super rich: Wealth-X
Marketing  |  News

Tracking down the world’s super rich: Wealth-X

by Emily Tan  |  Mar 26, 2015  |  Comment now
HONG KONG – Selling to the world’s ultra-high-net-worth individuals (those whose assets total at least US$30 million) is a class of marketing unto itself. ...
Jameson brings laughter to drinkers with 'connected stubby holder'
The Work  |  Digital  |  Marketing

Jameson brings laughter to drinkers with 'connected stubby holder'

by David Blecken  |  Mar 26, 2015  |  Comment now
MELBOURNE - Pernod Ricard has elevated the 'stubby holder' to an entertainment provider to augment its sponsorship of the Melbourne International Comedy ...
Social purpose: The new brand imperative
Marketing  |  Opinions

Social purpose: The new brand imperative

by Gail Steedon, Rosa Bransky, Jessica Enoch  |  Mar 26, 2015  |  Comment now
We are seeing a new wave of culturally resonant brands that have a true impact on society while also being commercially beneficial.
Chinese loyalty to Korean beauty brands yet to be proven despite K-Pop craze
Marketing  |  Data

China is infatuated with Korean beauty brands, but will it last?

by Jenny Chan 陳詠欣  |  Mar 25, 2015  |  Comment now
SHANGHAI - How much of the Chinese craze for Korean pop culture actually spills over to beauty brand preferences and purchases? Not as much as you might ...
Photos: Content Marketing Singapore
Marketing

Photos from Content Marketing Singapore

Mar 25, 2015  |  Comment now
Photos from Campaign Asia-Pacific's second-annual Content Marketing conference, which took place over two days in Singapore last week. The event featured a ...
Pepsi partners with Music Matters for new artist discovery
Digital  |  Marketing  |  News

Pepsi partners with Music Matters for new artist discovery

by Staff Reporters  |  Mar 24, 2015  |  Comment now
SINGAPORE - The Pepsi Music Accelerator at Music Matters, part of Branded's All That Matters event taking place in Singapore in from 20 to 23 May, will give ...
Engagement Meter: Cathay, HSBC hit the engagement jackpot
Data  |  Marketing

Engagement Meter: Cathay, HSBC hit the engagement jackpot

by Ranjani Raghupathi  |  Mar 24, 2015  |  Comment now
With sweet, fun and thoughtful videos, brands like Vodafone, HSBC and Kirin Beer land atop this week’s engagement meter, curated by Unmetric.
Content marketing: Sometimes less is more
Marketing  |  News

Content marketing: Sometimes less is more

by Staff Reporters  |  Mar 23, 2015  |  Comment now
SINGAPORE - When it comes to content marketing, sometimes less is more, according to Joe Pulizzi, founder of the Content Marketing Institute.
Content the glue that bonds brands and millennials: Content Marketing Asia
Marketing

Content Marketing Asia kicks off in Singapore

by Nikki Wicks, Byravee Iyer  |  Mar 20, 2015  |  Comment now
SINGAPORE - Content marketing is essential for connecting with millennials, Lenovo’s Rod Strother told a panel at Content Marketing Singapore. Strother was ...
Trading places in Greater China: Mercado, Crandall, Chu, Yim, Cheung, Dingle
Digital  |  Marketing  |  Media  |  News

Trading places in Greater China: Mercado, Crandall, Chu, Yim, Cheung, Dingle

by Jenny Chan 陳詠欣  |  Mar 20, 2015  |  Comment now
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this ...
HSBC celebrates 150 years in HK with banknote, AR, LED building
Marketing  |  The Work

HSBC celebrates 150 years in HK with banknote, AR, LED building

by Emily Tan  |  Mar 19, 2015  |  Comment now
HONG KONG - HSBC has launched a three-part programme to recognise its 150th anniversary in Hong Kong, offering a commemorative banknote complete with an AR ...
The rise of JOMO: Solitude chic
Marketing  |  Opinions

The rise of JOMO: Solitude chic

by Holly Dellamura  |  Mar 19, 2015  |  Comment now
In a reaction to an overly connected daily existence, people are beginning to see the value of turning off and tuning out digital distractions in order to ...
Asian Champions of Design: Blunt Umbrellas
Analysis  |  Marketing

Asian Champions of Design: Blunt Umbrellas

by Katie Ewer  |  Mar 19, 2015  |  Comment now
A simple observation about eyeballs in peril led to a true innovation that's not only functionally elegant but also visually distinctive.
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