Marketing

Dutch duo to drive from Shanghai to Rotterdam using only Chinese brands
Marketing  |  PR

Chinese brands to power duo's Shanghai-to-Rotterdam trek

by Jenny Chan 陳詠欣  |  Jul 25, 2014  |  Comment now
SHANGHAI - Chinese brands including BYD, Huawei and Lenovo are backing an epic road trip that aims to raise the profile of Made-in-China products abroad.
Cursed by too much of a good thing
Marketing  |  Opinions

Cursed by too much of a good thing

by Adam Morgan  |  Jul 25, 2014  |  Comment now
Scarcity of resources can force teams to perform better.
Has Madame Tussauds gone mad with a hyper-real version of an unreal cat?
Marketing

HK$1.8 million Kitty: Has Madame Tussauds gone mad?

by Jenny Chan 陳詠欣  |  Jul 25, 2014  |  Comment now
Madame Tussauds Hong Kong said hello to a new Hello Kitty wax figurine yesterday as the museum's newest A-list "celebrity". The world’s most famous kitten, ...
Q&A: Dip into Darwinism to move markets
Analysis  |  Marketing

Q&A: Dip into Darwinism to move markets

by Matthew Miller  |  Jul 25, 2014  |  Comment now
SINGAPORE - The principle of 'survival of the fittest' can help companies quickly home in on product concepts and messages that are destined for market ...
Get a woman to choose a man’s shoes
Analysis  |  Marketing

Get a woman to choose a man’s shoes

by Benjamin Li  |  Jul 25, 2014  |  Comment now
Why Ecco selected actress Qin Lan as brand ambassador for its men's collection.
Sennheiser tries a new way to create noise
Marketing  |  News

Sennheiser tries a new way to create noise

by Byravee Iyer  |  Jul 24, 2014  |  Comment now
SINGAPORE - Sennheiser, the maker of premium headphones, is taking its product directly to the ears of its target consumers here by partnering with 24 cafés ...
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Citizen Watch debuts new global theme: 'Better starts now'
Advertising  |  Marketing  |  The Work

Citizen Watch debuts new global theme: 'Better starts now'

by Matthew Miller  |  Jul 24, 2014  |  Comment now
JAPAN - Citizen Watch today rolls out what it calls its first global brand statement, which communicates the company's core belief that "it's always ...
Vaasu Gavarasana heads to AXA Singapore
Marketing  |  News

Vaasu Gavarasana heads to AXA Singapore

by Byravee Iyer  |  Jul 23, 2014  |  Comment now
SINGAPORE - Yahoo's APAC head of business marketing, Vaasu Gavarasana, is to join insurance company AXA's Singapore office as head of digital operations, ...
Positioning alcohol in Asia: Pernod Ricard's top marketer on finding the right blend
Analysis  |  Marketing

Pernod Ricard's top marketer on finding the right blend

by David Blecken  |  Jul 23, 2014  |  Comment now
THE FACE BEHIND THE BRAND: Pernod Ricard’s Glen Brasington says positioning alcohol brands in the region means connecting strategic objectives to market needs.
Hunger for e-commerce is even stronger than you think, especially in China
Digital  |  Marketing  |  Data

Hunger for e-commerce even stronger than you think

by Byravee Iyer  |  Jul 23, 2014  |  Comment now
ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges ...
Who pays for a marketing-inspired crisis?
Marketing  |  Opinions

Who pays for a marketing-inspired crisis?

by Peter Jackson  |  Jul 23, 2014  |  Comment now
Marketers may want to consider insurance in case their marketing plans go awry.
Zara Korea’s price and brand problem
Analysis  |  Marketing

Zara Korea’s price and brand problem

by Staff Reporters  |  Jul 22, 2014  |  Comment now
BRAND HEALTH CHECK: The Spanish fashion retailer needs to lower its prices without lowering its brand value
Making books cool again
Marketing  |  The Work

Making books cool again

by Tanya Wilson  |  Jul 22, 2014  |  Comment now
As young people spend an increasing amount of time online, with the closure of bookshops and so many other distractions, the result is that they are reading ...
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Petronas opts for nostalgic cheer over sadness this Aidilfitri
Advertising  |  Marketing  |  The Work

Petronas opts for cheer over sadness this Aidilfitri

by Emily Tan  |  Jul 21, 2014  |  Comment now
KUALA LUMPUR - This year, Petronas Malaysia's much anticipated annual commercial for Hari Raya Aidilfitri (the celebration marking the end of the month of ...
Investing for the future: Reinventing the financial customer experience
Analysis  |  Marketing

Reinventing the financial customer experience

by Oliver Rust  |  Jul 21, 2014  |  Comment now
As Asia’s diverse marketplace continues to mature and the region’s emerging middle class seeks out options to manage their finances, the banking and ...
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