Marketing

Social media a priority in China but strategy still hazy: Forrester
Analysis  |  Digital  |  Marketing  |  Media  |  News

Social media a priority in China but strategy still hazy: Forrester

by Gabey Goh  |  Feb 5, 2016  |  Comment now
CHINA - Chinese marketers’ social-media spending will continue to grow rapidly, but challenges in defining strategy and measuring effectiveness persist, ...
Trading places in Greater China: Chen, Loo, Spear, Tang, Fai, Johansen, Liang
Advertising  |  Digital  |  Marketing  |  Media  |  PR  |  News

Trading places in Greater China: Chen, Loo, Spear, Tang, Fai, Johansen, Liang

by Jenny Chan 陳詠欣  |  Feb 5, 2016  |  Comment now
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. ...
Uber China's Lion Dance campaign
Marketing  |  PR

Uber China's Lion Dance campaign

by Gabey Goh  |  Feb 4, 2016  |  Comment now
Uber rolled out a Lion Dance campaign yesterday in 23 cities around China, including Beijing, Shanghai, Guangzhou and Shenzhen. Between 10 am and 5 pm, Uber ...
#CokeCNYsg pop-up on Orchard Road
Marketing  |  PR  |  The Work

#CokeCNYsg pop-up on Orchard Road

by Gabey Goh  |  Feb 4, 2016  |  Comment now
On 30 January, Coca-Cola hosted a street gig performance in Singapore featuring Benjamin Kheng of The Sam Willows, the brand's Chinese New Year campaign ...
CNY snapshot: What brands are doing
Marketing

CNY snapshot: What brands are doing

by Staff Reporters  |  Feb 4, 2016  |  Comment now
Chinese New Year means limited-edition designs by brands around the region. We've collected some of them here.
Unbranded content: Genius strategy or dishonest desperation?
Analysis  |  Marketing

Unbranded content: Genius strategy or desperation?

by Helen Roxburgh  |  Feb 4, 2016  |  Comment now
Consumer sophistication and ad filters have brands learning to steer conversations by funding unbranded content.
Play
BSN Malaysia causes a stir this Chinese New Year
Analysis  |  Advertising  |  Digital  |  Marketing  |  The Work

BSN Malaysia causes a stir this Chinese New Year

by Gabey Goh  |  Feb 4, 2016  |  Comment now
MALAYSIA - Bank Simpanan Nasional (BSN) Malaysia and Fishermen Integrated have brought back their much-loved 'Pengacau Raya' campaign, with a new video for ...
The tension with tensions: Why SEA requires a different approach to innovation
Marketing  |  Opinions

The tension with tensions: Why SEA requires a different approach to innovation

by Laura Halliday  |  Feb 4, 2016  |  Comment now
The western paradigm of problem/solution is not necessarily a useful one when it comes to generating innovation in Southeast Asia. Flamingo's Laura Halliday ...
Anthony Ho takes on APAC brand-equity role for Oreo at Mondelez
Marketing  |  Data  |  News

Mondelez appoints new Oreo brand equity head for APAC

by Gabey Goh  |  Feb 3, 2016  |  Comment now
SHANGHAI - Anthony Ho has taken on the role of associate director, biscuits equity, Oreo, Asia Pacific at Mondelez International, effective immediately.
What a faltering Chinese economy means for brands
Marketing  |  Opinions

What a faltering Chinese economy means for brands

by Josh Gallagher  |  Feb 3, 2016  |  Comment now
As the Chinese stock market continues to show signs of weakness in 2016, Josh Gallagher of Havas Media explores what impact the slowing economy will have on ...
Uber has a new logo, and people are outraged
Marketing  |  News

Uber has a new logo, and people are outraged

by Diana Bradley  |  Feb 3, 2016  |  Comment now
Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.
Play
Ad-fraud video: The $7 billion problem explained in under five minutes
Analysis  |  Advertising  |  Digital  |  Marketing  |  Media  |  News

Ad-fraud video: The $7 billion problem explained in under five minutes

by Adrian Peter Tse  |  Feb 2, 2016  |  Comment now
Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how ...
10 things you need to know about ad fraud
Analysis  |  Advertising  |  Digital  |  Marketing  |  Media  |  News

10 things you need to know about ad fraud

by Adrian Peter Tse  |  Feb 2, 2016  |  Comment now
A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.
World's first Simpsons store set for Sanlitun, not Springfield
Marketing  |  News

World's first Simpsons store set for Sanlitun, not Springfield

by Jenny Chan 陳詠欣  |  Feb 2, 2016  |  Comment now
BEIJING - The first Simpsons flagship store will not be in the US, but in Beijing’s Sanlitun district come March. The move follows a deal between Twentieth ...
Why can't insurance be a positive experience, DirectAsia asks
Digital  |  Marketing  |  News

Why can't insurance be a positive experience, DirectAsia asks

by Gabey Goh  |  Feb 1, 2016  |  Comment now
SINGAPORE - One might be hard-pressed to associate the world of insurance with any positivity given the serious life events it involves, not to mention the ...
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