Marketing

P&G quietly shifts planning for key brands out of Singapore
Marketing  |  News

P&G quietly shifts planning for key brands out of Singapore

by Byravee Iyer  |  Jan 30, 2015  |  Comment now
GLOBAL - As part of a focus on global rather than regional design, P&G is shifting leadership of key brands in its skin, cosmetics and personal-care unit ...
Is your brand in the good books of China's super-rich?
Marketing  |  News

Is your brand in the good books of China's super-rich?

by Jenny Chan 陳詠欣  |  Jan 30, 2015  |  Comment now
SHANGHAI - The latest Hurun Research report details the brands of choice among Chinese luxury consumers in categories ranging from red wine to business jets ...
There’s nothing wrong with asking for the sale
Marketing  |  Opinions

There’s nothing wrong with asking for the sale

by Richard Nicoll  |  Jan 30, 2015  |  Comment now
It’s how you ask that matters, writes Richard Nicoll, chief shopper marketing officer at Saatchi & Saatchi Greater China.
Wrapup: 9 things you need to know this week
Advertising  |  Marketing  |  News

Wrapup: 9 things you need to know this week

by Matthew Miller  |  Jan 30, 2015  |  Comment now
The soaring value of Chinese brands, nine-year McCann veteran Greg Armshaw's move to a startup, why local agencies are falling behind, the role of craft in ...
Play
SK-II debuts ‘category convention breaking’ philosophy
Digital  |  Marketing  |  The Work

SK-II debuts ‘category convention breaking’ philosophy

by Byravee Iyer  |  Jan 29, 2015  |  Comment now
GLOBAL - P&G’s premium skincare brand SK-II is putting women’s empowerment at the forefront of a new global campaign about what it takes to 'Change destiny'.
Why smart marketers don’t rely on Google for research
Marketing  |  Opinions

Why smart marketers don’t rely on Google for research

by Jeraldine Phneah  |  Jan 29, 2015  |  Comment now
Euromonitor's Jeraldine Phneah offers six benefits market-research vendors can provide that search engines cannot.
Authentic brand experience can’t be made on computers
Analysis  |  Advertising  |  Marketing

Authentic brand experience can’t be made on computers

by Adrian Peter Tse  |  Jan 28, 2015  |  Comment now
Maxime Dautresme heads A Work of Substance, a Hong Kong agency that, as its name implies, builds brands through a deep devotion to craft, a sense of ...
Scandinavian agency network expands into Asia with Acoustic
Marketing  |  News

Scandinavian agency network expands into Asia with Acoustic

by Nikki Wicks  |  Jan 28, 2015  |  Comment now
SINGAPORE - The North Alliance, a Scandinavian agency network, is launching its first office in Asia with “digital-centric” shop Acoustic.
Drones: Gimmick or real marketing potential?
Analysis  |  Marketing

Drones: Gimmick or real marketing potential?

by Staff Reporters  |  Jan 28, 2015  |  Comment now
First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?
Tech surpasses banks; China on par with MNCs: BrandZ 2015
Marketing  |  Media  |  News  |  Data

Tech surpasses banks; China on par with MNCs: BrandZ 2015

by Jenny Chan 陳詠欣  |  Jan 27, 2015  |  Comment now
BEIJING - Tencent and new entrant Alibaba have overtaken longtime leader China Mobile to claim the top two spots in the just-released fifth annual BrandZ ...
Noodle monkey: Package design drives hawker cart into supermarkets
Marketing  |  The Work

Noodle monkey: Package design drives hawker cart into supermarkets

by Matthew Miller  |  Jan 26, 2015  |  Comment now
SINGAPORE - A streetwise design promises the experience of Singapore's tasty hawker food in a convenient grocery-store package.
SG50: National Gallery launches digital portrait project
Digital  |  Marketing  |  The Work

SG50: National Gallery launches digital portrait project

by Byravee Iyer  |  Jan 26, 2015  |  Comment now
SINGAPORE - MediaMonks and MRM/McCann have developed a digital platform to support the National Gallery of Singapore's community outreach programme called ...
Local agencies lose ground to international networks: Pearlfinders
Marketing  |  Media  |  News

Local agencies lose ground to international networks: Pearlfinders

by Byravee Iyer  |  Jan 26, 2015  |  Comment now
ASIA-PACIFIC - Asian brands’ agency preferences shifted in 2014, with three times as many planning to review advertising in 2015 and demonstrating an ...
Chinese New Year goes digital
Digital  |  Marketing  |  Opinions

Chinese New Year goes digital

by Chris Dobson  |  Jan 26, 2015  |  Comment now
Chris Dobson, executive chairman of The Exchange Lab, explains why marketers need a programmatic strategy as we welcome the Year of the Goat.
Snapshots of mistrust from Edelman's 'Barometer'
Data  |  Marketing

Snapshots of mistrust from Edelman's 'Barometer'

Jan 23, 2015  |  Comment now
Selected infographics from Edelman's annual Trust Barometer research. Please see the related-article link at the bottom of the page for an interview with ...
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