Marketing

Luxury goods: The end of ostentation
Analysis  |  Marketing

Luxury goods: The end of ostentation

by Clarissa Sebag-Montefiore  |  Oct 22, 2014  |  Comment now
Across Asia, the appetite for flash luxury is waning. The future belongs to the brands that can balance style with subtlety.
Getty holds 'Made in Movember' Hong Kong Exhibition
Marketing

Getty holds 'Made in Movember' Hong Kong Exhibition

by Staff Reporters  |  Oct 22, 2014  |  Comment now
Made in Movember Hong Kong, supported by Getty Images, is a pop-up exhibition running from 24 through 26 October in the build-up to 'Movember'. Launching to ...
CASE STUDY: Sri Lanka papers respect elders with larger font
Marketing  |  Media  |  The Work

CASE STUDY: Sri Lanka papers respect elders with larger font

by Staff Reporters  |  Oct 22, 2014  |  Comment now
SRI LANKA - Two major newspapers made a simple but powerful gesture to honour the country's elders.
Brands still failing at value exchange: Edelman
Data  |  Marketing

Brands still failing at value exchange: Edelman

by Matthew Miller  |  Oct 21, 2014  |  Comment now
ASIA-PACIFIC - In its second-annual Brandshare study, Edelman finds that brands globally and in the four APAC countries studied still have a lot of work to ...
Women's Tennis Association CEO: We made a bet on Asia
News  |  Marketing

Women's Tennis Association CEO: We made a bet on Asia

by Nikki Wicks  |  Oct 21, 2014  |  Comment now
SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational ...
The branding era: Six big ideas
Marketing  |  Opinions

The branding era: Six big ideas

by David Aaker  |  Oct 21, 2014  |  Comment now
David Aaker, vice chairman of Prophet, identifies six ideas that are going to have the most impact in the next decade. Winning companies will understand and ...
Why Weibo isn't going big on social commerce
Digital  |  Marketing

Why Weibo isn't going big on social commerce

by Jenny Chan 陳詠欣  |  Oct 20, 2014  |  Comment now
HONG KONG - Ken Hong, general manager of Weibo's strategy marketing, speaks to Campaign Asia-Pacific about why there is so little buzz about Weibo as a ...
Now it's Snapchat's turn to monetise
Digital  |  Marketing  |  News

Now it's Snapchat's turn to monetise

by Byravee Iyer  |  Oct 20, 2014  |  Comment now
GLOBAL - This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie ‘Ouija’.
Yum moves to Myanmar in hopes of early advantage
Marketing  |  News

Yum moves to Myanmar in hopes of early advantage

by Byravee Iyer  |  Oct 20, 2014  |  Comment now
MYANMAR - Following cola and beer, it’s now fast food's turn to enter Myanmar as KFC plans its first opening next year, part of a broad effort by global ...
Content cases: Holding the attention of the Asian consumer
Marketing  |  Opinions

Content cases: Holding the attention of the Asian consumer

by Amy Lavalette  |  Oct 20, 2014  |  Comment now
Amy Lavalette of Evidently Asia offers five recent examples of brands using creative content to capture and hold attention.
Building a bright future for our industry
Marketing  |  Opinions

Building a bright future for our industry

by Keith Weed  |  Oct 20, 2014  |  Comment now
Technology is changing the face of advertising, especially on three fronts, writes Keith Weed, chief marketing and communications officer, Unilever.
What social-media marketers can learn from True Blood’s Brian Buckner
Analysis  |  Advertising  |  Marketing

What social-media marketers can learn from True Blood’s Brian Buckner

by Adrian Peter Tse  |  Oct 17, 2014  |  Comment now
ASIA-PACIFIC - Brian Buckner, writer and co-executive producer of HBO's global sensation True Blood talks about bringing the emotive power of “authentic” ...
Hindustan Unilever attempts to go from advertiser to publisher
Digital  |  Marketing  |  Analysis

Hindustan Unilever attempts to go from advertiser to publisher

by Byravee Iyer  |  Oct 16, 2014  |  Comment now
SINGAPORE - A year ago Hindustan Unilever (HUL) quietly embarked on an experimental marketing approach: creating a YouTube channel filled with beauty tips ...
Interview: Zach, the king of connection
Analysis  |  Digital  |  Marketing

Interview: Zach, the king of connection

by Jason Wincuinas  |  Oct 16, 2014  |  Comment now
HONG KONG - Zach King’s flashy and fun vines and videos have drawn millions of fans and brought big brands to clamor at his virtual doorstep. But the ...
How Asian brands should approach India
Marketing  |  Opinions

How Asian brands should approach India

by Elspeth Cheung  |  Oct 16, 2014  |  Comment now
India is a land of opportunity for Asian brands, if they can build emotional connections with consumers, writes Elspeth Cheung, global BrandZ valuation ...
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