Marketing

Looking to reach China’s lower-tiers? It’s in the palm of your hand
Analysis  |  Marketing

Looking to reach China’s lower-tiers? It’s in the palm of your hand

by Herman Cheng, Vineet Arora  |  Sep 17, 2014  |  Comment now
Marketers everywhere want to find the quickest, most cost-effective and least-convoluted route to the hearts and minds of lower-tier city consumers. But you ...
No 'bull': Energy drink makes its ambitions clear
Marketing  |  News

No 'bull': Energy drink makes its ambitions clear

by Jenny Chan 陳詠欣  |  Sep 16, 2014  |  Comment now
BRAND LAUNCH: From its name to its direct slogan to its raunchy marketing, Blu makes it clear that it intends to take market share from dominant brand Red Bull.
Asian Champions of Design: Xiaomi
Analysis  |  Marketing

Asian Champions of Design: Xiaomi

by Katie Ewer  |  Sep 16, 2014  |  Comment now
If you think the Chinese smartphone brand is all about aping Apple, think again.
The rise of netizens
Advertising  |  Marketing  |  Opinions

The rise of netizens

by Mike Fromowitz  |  Sep 15, 2014  |  Comment now
“Failure isn’t fatal, but failure to change might be.” —John Wooden, legendary UCLA basketball coach, who won 10 national championships in 12 seasons ...
Entrepreneurship: Why big brands are investing in startups
Analysis  |  Marketing

Entrepreneurship: Why big brands are investing in startups

by Charlotte Middlehurst  |  Sep 15, 2014  |  Comment now
ASIA-PACIFIC - Marketers are spending record sums on funding and increasingly working with the best and brightest tech entrepreneurs. Campaign Asia-Pacific ...
Spikes Asia 2014: New ways of thinking
Marketing  |  Opinions

Spikes Asia 2014: New ways of thinking

by Emad Tahtouh  |  Sep 15, 2014  |  Comment now
Innovation can no longer be seen as an afterthought, it should be the focus of the entire campaign team from the outset.
China's digital drivers: Changan Ford's Jason Liu
Analysis  |  Marketing

China's digital drivers: Changan Ford's Jason Liu

Sep 15, 2014  |  Comment now
PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to ...
Campaign Asia-Pacific's 40 under 40 (2014)
Advertising  |  Digital  |  Marketing  |  Media  |  News

40 under 40: Meet the entire class of 2014

by Staff Reporters  |  Sep 15, 2014  |  Comment now
Campaign Asia-Pacific profiles 40 of the region’s hottest strategic thinkers, suits, creators and planners.
Storytelling done right
Marketing  |  Opinions

Storytelling done right

by Amy Lavalette  |  Sep 12, 2014  |  Comment now
With content marketing so hot, it seems most brands are claiming to be 'storytellers'. Here are some examples of brands that actually used storytelling to ...
Recheck your digital strategy: Top 1000 Brands China Breakfast Briefing
Marketing  |  News

Recheck your digital strategy: Top 1000 Brands China Breakfast Briefing

by Jenny Chan 陳詠欣  |  Sep 12, 2014  |  Comment now
SHANGHAI - Following the release of Asia's Top 1000 Brands study, Campaign Asia-Pacific hosted a half-day conference yesterday morning to review the ...
Top 1000 Brands Breakfast Briefing 2014, Shanghai
Marketing

Top 1000 Brands Breakfast Briefing 2014, Shanghai

by Jenny Chan 陳詠欣  |  Sep 12, 2014  |  Comment now
Top marketers gathered to review Campaign Asia-Pacific's Top 1000 Brands study at a half-day conference in Shanghai yesterday. Please see the related-article...
Medibank built a nifty dinosaur
Marketing  |  The Work

Medibank built a nifty dinosaur

by Matthew Miller  |  Sep 11, 2014  |  Comment now
AUSTRALIA - Does a dinosaur-themed playground, no matter how awesome it looks, constitute a legit CSR campaign? Luckily, 'Mimi the muttaburrasaurus' isn't ...
Giordano's 'Do not read this' shirts support literacy effort
Marketing

Giordano's 'Do not read this' shirts support literacy effort

Sep 11, 2014  |  Comment now
In honor of UNESCO International Literacy Day Monday, clothing retailer Giordano announced support for Room to Read’s 'Do not read this' campaign. The ...
Was Groundhog Day a documentary on Chinese advertising strategy?
Analysis  |  Marketing

Was Groundhog Day a documentary on Chinese advertising strategy?

by Rob Campbell  |  Sep 11, 2014  |  Comment now
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material ...
China pushes MNCs to deliver more
Analysis  |  Marketing

China pushes MNCs to deliver more

by Robert Clark  |  Sep 11, 2014  |  Comment now
ASIA's TOP 1000 BRANDS: As consumers become ever more discerning, so local brands increase the level of competition with more sophisticated products.
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