Marketing

Why 'Made In China' is getting more thumbs-ups: Research
Marketing  |  Data

Why 'Made In China' is getting more thumbs-ups: Research

by Jenny Chan 陳詠欣  |  May 25, 2016  |  Comment now
CHINA - “Made in China” once meant cheap or copied. That’s changing, according to recent reports from OMD and McKinsey, as the perceived quality of domestic ...
Can Michelle Phan's Icon network pass the millennial 'sniff test'?
Digital  |  Marketing  |  Media  |  News

Can Michelle Phan's Icon network pass the millennial 'sniff test'?

by Gabey Goh  |  May 24, 2016  |  Comment now
SINGAPORE - Icon, an online lifestyle channel that is a joint venture between Endemol Shine Beyond and digital entrepreneur Michelle Phan, is set to debut ...
Why the Star Trek communicator is both wrong, and right: Greg Borenstein
Advertising  |  Marketing  |  News

Why the Star Trek communicator is both wrong, and right: Greg Borenstein

by Emily Tan  |  May 24, 2016  |  Comment now
HONG KONG - Science fiction can both be brilliant and terrible at predicting the future of technology and how people will interact with it, said Greg ...
From chef to digital creative leader: VML Australia's Aden Hepburn
Analysis  |  Advertising  |  Digital  |  Marketing  |  News

From chef to digital creative leader: VML Australia's Aden Hepburn

by Adrian Peter Tse  |  May 24, 2016  |  Comment now
A passion for cooking, computers, design, and self-teaching are some of the things that helped Aden Hepburn rise up as a creative leader within a digital ...
Women to Watch 2016: Entry guidelines
Marketing  |  News

Women to Watch 2016: Entry guidelines

by Emily Tan  |  May 24, 2016  |  Comment now
ASIA-PACIFIC - Campaign Asia-Pacific's annual showcase of the industry’s top 20 ‘women to watch’ is looking for your nominations.
Five things to get excited about at C2 Montréal
Digital  |  Marketing  |  News

Five things to get excited about at C2 Montréal

by Georganna Simpson  |  May 24, 2016  |  Comment now
C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights.
The Economist Marketing Unbound Hong Kong
Advertising  |  Marketing  |  News

The Economist Marketing Unbound Hong Kong

by Staff Reporters  |  May 23, 2016  |  Comment now
The Economist's debut marketing event, Marketing Unbound, took place on May 20 at the JW Marriott Hong Kong
Top takeaways from The Economist's Marketing Unbound
Advertising  |  Marketing  |  News

Top takeaways from The Economist's Marketing Unbound

by Emily Tan  |  May 23, 2016  |  Comment now
HONG KONG - The Economist’s debut marketing event in Asia, Marketing Unbound, which took place Friday, set out to define whether marketing really has ...
'Passion and commitment makes phenomenal work’: MediaWorksXI
Analysis  |  Advertising  |  Digital  |  Marketing  |  Media  |  News

'Passion and commitment makes phenomenal work’: MediaWorksXI

by Adrian Peter Tse  |  May 23, 2016  |  Comment now
HANOI - The 11th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "impressive" pitches ...
Cookie consumers: Brand traits help offset guilt
Data  |  Marketing

Cookie consumers: Brand traits help offset guilt

May 23, 2016  |  Comment now
While taste is naturally a main reason ASEAN people choose one cookie over another, a friendly brand personality could also be a key differentiator, finds a ...
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OgilvyOne's Brian Fetherstonhaugh on disruption and data
Analysis  |  Digital  |  Marketing  |  Opinions

Watch: OgilvyOne global CEO on disruption and data

by Gabey Goh  |  May 23, 2016  |  Comment now
SINGAPORE - The global CEO and chairman of OgilvyOne, Brian Fetherstonhaugh, was recently in Singapore to take part in an event centred on delivering value ...
Walmart aims for Japan turnaround
Analysis  |  Marketing

Walmart aims for Japan turnaround

by Staff Reporters  |  May 23, 2016  |  Comment now
BRAND HEALTH CHECK: Walmart is set for a makeover in Japan, where it operates as Seiyu. Will remodelled stores be enough to draw people in?
AIG's APAC CMO on the insurer's approach to storytelling
Marketing  |  Opinions

AIG's APAC CMO on the insurer's approach to storytelling

by Michael Cook  |  May 20, 2016  |  Comment now
Michael Cook, APAC CMO at AIG, outlines how stories and the right focus can help build an insurance brand.
Photos: Philips' new Asean Pacific HQ in Singapore
Marketing

Photos: Philips' new Asean Pacific HQ in Singapore

May 20, 2016  |  Comment now
Philips officially opened its new Asean Pacific headquarters in Singapore yesterday. Located in Toa Payoh, where Philips has been based since 1972, the ...
Singapore’s BCA picks Addiction Advertising
Advertising  |  Marketing  |  News

Singapore’s BCA picks Addiction Advertising

by Gabey Goh  |  May 19, 2016  |  Comment now
SINGAPORE - The Building and Construction Authority (BCA) has appointed Addiction Advertising as its integrated marketing communications agency for its ...
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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.

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