Marketing

The business case for brands working with startups
Digital  |  Marketing  |  Opinions

The business case for brands working with startups

by Jeremy Basset  |  Sep 1, 2015  |  Comment now
Jeremy Basset, global marketing strategy director for Unilever, explains the returns the FMCG giant gains from its startup outreach programme, Foundry.
UBS asks big questions in global brand relaunch
Advertising  |  Marketing  |  News  |  The Work

UBS asks big questions in global brand relaunch

by Matthew Miller  |  Aug 31, 2015  |  Comment now
GLOBAL - Switzerland-based financial services giant UBS today launches a digital-heavy global rebranding, through Publicis Worldwide, that focuses on ...
Asia's Top 1000 Brands: Final country rankings released
Marketing  |  News

The most-loved brands in Japan, Taiwan and Thailand

by Jason Wincuinas  |  Aug 31, 2015  |  Comment now
Together with global insights firm Nielsen, Campaign Asia-Pacific today released rankings of the top brands in Japan, Taiwan and Thailand. This completes ...
Greater China, condensed: Toms being a brand of its word, Sohu-iQiyi fight, more
Advertising  |  Digital  |  Marketing  |  Media  |  PR  |  News

Greater China, condensed: Toms being a brand of its word, Sohu-iQiyi fight, more

by Jenny Chan 陳詠欣  |  Aug 31, 2015  |  Comment now
The theme for this Monday's roundup can be summed up in two words: promises and pledges.
The colloquial language quirks of a new Chinese generation
Advertising  |  Marketing  |  News

The colloquial language quirks of a new Chinese generation

by Jenny Chan 陳詠欣  |  Aug 27, 2015  |  Comment now
CHINA - An Ogilvy and Webinsight report focused on the habits of a new and enigmatic consumer segment they call the "post-millennial generation" reveals how ...
The myth of Western exceptionalism
Marketing  |  Opinions

The myth of Western exceptionalism

by Gail Steedon, Jessica Enoch, Rosa Bransky  |  Aug 27, 2015  |  Comment now
Caring about the world's pressing problems? That's not just a western thing.
How can you measure customer experience?
Marketing  |  Opinions

How can you measure customer experience?

by Nicholas Kontopoulos  |  Aug 27, 2015  |  Comment now
Experience is personal; much of it is based on emotions. So unfortunately, building satisfying customer experience is not as straightforward as we want it ...
Mobile gaming in Asia holds big opportunities for creative marketers
Analysis  |  Advertising  |  Marketing

Mobile gaming in Asia holds big opportunities for creative marketers

by Adrian Peter Tse  |  Aug 26, 2015  |  Comment now
HONG KONG – Mobile penetration and a cultural shift in the perception of gaming has helped Asia become a leading market in mobile games. Now marketers and ...
Get a grip on your data, your consumers, your clients
Digital  |  Marketing  |  News

Get a grip on your data, your consumers, your clients

by Jason Wincuinas, Jenny Chan 陳詠欣  |  Aug 25, 2015  |  Comment now
HONG KONG - An intimate breakfast briefing around Asia’s Top 1000 Brands (the second in a series of three) this morning examined how brands can stay abreast ...
Old is gold: Growth will come from 60-somethings
Marketing  |  Opinions

Old is gold: Growth will come from 60-somethings

by Dave McCaughan  |  Aug 25, 2015  |  Comment now
Dave McCaughan speaks at a lot of conferences (only sometimes with his boxers on the outside) and always learns something. Kicking off a new series where ...
Play
Consumer behaviour in Vietnam: Insights from Uber, MasterCard, Coca-Cola
Analysis  |  Advertising  |  Digital  |  Marketing

Vietnam consumers: Insights from Uber, MasterCard, Coca-Cola

by Adrian Peter Tse  |  Aug 24, 2015  |  Comment now
VIETNAM - MasterCard, Uber, Coca-Cola and Vietnam Digital Academy weigh in on the consumer insights driving both the challenges and opportunities in the ...
Photos: VS Media launches Hong Kong's first creators network
Analysis  |  Advertising  |  Digital  |  Marketing  |  Media

Photos: VS Media launches Hong Kong's first creators network

by Adrian Peter Tse  |  Aug 24, 2015  |  Comment now
HONG KONG - Founded by media entrepreneur Ivy Wong, VS Media is Hong Kong's answer to Makers Studio and Thoughtful Media. The creator's network launched in ...
Infiniti launches ‘smart cities and IoT’ startup accelerator
Analysis  |  Advertising  |  Digital  |  Marketing

Infiniti launches ‘smart cities and IoT’ startup accelerator

by Adrian Peter Tse  |  Aug 21, 2015  |  Comment now
HONG KONG - Infiniti has partnered with Nest to launch a co-working space, speaker series and 12-week accelerator programme aimed at fostering smart-city ...
Greater China, condensed: Airbnb, Carat, Tianjin effects, more
Advertising  |  Digital  |  Marketing  |  Media  |  News

Greater China, condensed: Airbnb, Carat, Tianjin effects, more

by Jenny Chan 陳詠欣  |  Aug 21, 2015  |  Comment now
The theme in this week's roundup can be summed up in one word: pressure. See how Airbnb, Carat, China Automobile Dealers and Chinese marketers in general ...
Twitter launches new Twitter Audience Platform
Advertising  |  Digital  |  Marketing  |  News

Twitter launches new Twitter Audience Platform

by Adrian Peter Tse  |  Aug 20, 2015  |  Comment now
ASIA-PACIFIC - Twitter has announced that it is adding a few new features to its Twitter Publisher Network, launched last year to help itself and advertisers...
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