Marketing

Photos: Audi launches Hong Kong magazine app
Marketing

Photos: Audi launches Hong Kong magazine app

by Staff Reporters  |  Oct 23, 2014  |  Comment now
Audi Hong Kong hosted a party for the officially launch of the Android and iOS versions of its Hong Kong-specific Audi Magazine. The app aims to create "a ...
Brands as intersections
Marketing  |  Opinions

Brands as intersections

by Adam Nelson  |  Oct 23, 2014  |  Comment now
Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a ...
Functional foods and 'naturalness': Mintel spotlights 2015 trends
Marketing  |  Data

Functional foods, 'naturalness' among key 2015 trends

by Byravee Iyer  |  Oct 23, 2014  |  Comment now
SINGAPORE - Skincare manufacturers and food marketers take note: Consumers are becoming more informed about environmental credentials, chemicals and ...
China 'megatrends' for 2015 include smart tech, pollution protection
Marketing  |  News

China 'megatrends' for 2015 include smart tech, pollution protection

by Matthew Miller  |  Oct 23, 2014  |  Comment now
CHINA - Consumers in China will avidly adopt wearables and other "smart" technologies, will be drawn to products that claim to protect them from pollution ...
DATA POINTS: Singles' Day predictions for who's buying what
Data  |  Marketing  |  News

DATA POINTS: Singles' Day predictions for who's buying what

by Staff Reporters  |  Oct 23, 2014  |  Comment now
Using an online survey of Chinese shoppers in first-, second- and third-tier cities, AdMaster, a Chinese data solution provider, has assembled some key ...
Luxury goods: The end of ostentation
Analysis  |  Marketing

Luxury goods: The end of ostentation

by Clarissa Sebag-Montefiore  |  Oct 22, 2014  |  Comment now
Across Asia, the appetite for flash luxury is waning. The future belongs to the brands that can balance style with subtlety.
Getty holds 'Made in Movember' Hong Kong Exhibition
Marketing

Getty holds 'Made in Movember' Hong Kong Exhibition

by Staff Reporters  |  Oct 22, 2014  |  Comment now
Made in Movember Hong Kong, supported by Getty Images, is a pop-up exhibition running from 24 through 26 October in the build-up to 'Movember'. Launching to ...
CASE STUDY: Sri Lanka papers respect elders with larger font
Marketing  |  Media  |  The Work

CASE STUDY: Sri Lanka papers respect elders with larger font

by Staff Reporters  |  Oct 22, 2014  |  Comment now
SRI LANKA - Two major newspapers made a simple but powerful gesture to honour the country's elders.
Brands still failing at value exchange: Edelman
Data  |  Marketing

Brands still failing at value exchange: Edelman

by Matthew Miller  |  Oct 21, 2014  |  Comment now
ASIA-PACIFIC - In its second-annual Brandshare study, Edelman finds that brands globally and in the four APAC countries studied still have a lot of work to ...
Women's Tennis Association CEO: We made a bet on Asia
News  |  Marketing

Women's Tennis Association CEO: We made a bet on Asia

by Nikki Wicks  |  Oct 21, 2014  |  Comment now
SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational ...
The branding era: Six big ideas
Marketing  |  Opinions

The branding era: Six big ideas

by David Aaker  |  Oct 21, 2014  |  Comment now
David Aaker, vice chairman of Prophet, identifies six ideas that are going to have the most impact in the next decade. Winning companies will understand and ...
Why Weibo isn't going big on social commerce
Digital  |  Marketing

Why Weibo isn't going big on social commerce

by Jenny Chan 陳詠欣  |  Oct 20, 2014  |  Comment now
HONG KONG - Ken Hong, general manager of Weibo's strategy marketing, speaks to Campaign Asia-Pacific about why there is so little buzz about Weibo as a ...
Now it's Snapchat's turn to monetise
Digital  |  Marketing  |  News

Now it's Snapchat's turn to monetise

by Byravee Iyer  |  Oct 20, 2014  |  Comment now
GLOBAL - This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie ‘Ouija’.
Yum moves to Myanmar in hopes of early advantage
Marketing  |  News

Yum moves to Myanmar in hopes of early advantage

by Byravee Iyer  |  Oct 20, 2014  |  Comment now
MYANMAR - Following cola and beer, it’s now fast food's turn to enter Myanmar as KFC plans its first opening next year, part of a broad effort by global ...
Content cases: Holding the attention of the Asian consumer
Marketing  |  Opinions

Content cases: Holding the attention of the Asian consumer

by Amy Lavalette  |  Oct 20, 2014  |  Comment now
Amy Lavalette of Evidently Asia offers five recent examples of brands using creative content to capture and hold attention.
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