Marketing

Customer relations: Enterprise feedback creates virtuous circle
Marketing

Customer relations: Enterprise feedback creates virtuous circle

by Matthew Miller  |  Apr 16, 2014  |  Comment now
Closing the loop between customers, user-experience and frontline staff, this may be the IT system no CMO can do without.
Not so fast with the 'Math men'
Digital

Not so fast with the 'Math men'

by Ben Cook  |  Apr 16, 2014  |  Comment now
Are the 'math men' of today replacing the so-called 'mad men' of yesterday with the revolution in the use of data and technology? Not so fast.
CASE STUDY: How a photo contest boosted Nokia Lumia 1020 sales
Marketing

CASE STUDY: How a photo contest boosted Nokia Lumia 1020 sales

by Byravee Iyer  |  Apr 16, 2014  |  Comment now
MALAYSIA - Nokia worked with Wunderman International Manila to get photographers excited about the Nukia Lumia 1020 in Malaysia. The company's ‘Asia Travel ...
Squeezebook?
Digital

Squeezebook?

by RamKrishna Raja  |  Apr 15, 2014  |  Comment now
Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.
Build advocacy, not fear when marketing to women
Marketing

Build advocacy, not fear when marketing to women

by Emily Tan  |  Apr 15, 2014  |  Comment now
In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.
Dentsu Aegis Network to launch regional experiential agency
Marketing

Dentsu Aegis Network to launch regional experiential agency

by Staff Reporters  |  Apr 15, 2014  |  Comment now
ASIA-PACIFIC - Citing below-the-line spending that is growing twice as fast as above-the-line, Dentsu Aegis Network will roll out a new experiential ...
MNCs target growing sweet tooth in Asia-Pacific
Marketing

MNCs target growing sweet tooth in Asia-Pacific

by Byravee Iyer  |  Apr 14, 2014  |  Comment now
SECTOR STUDY: Multinational chocolate companies have expanded production in Asia-Pacific and are now pulling out all the stops in marketing to make their ...
Dispatch from Nepal: Staying relevant to supermoms
Marketing

Dispatch from Nepal: Staying relevant to supermoms

by Ujaya Shakya  |  Apr 14, 2014  |  Comment now
Even in a traditional society, marketing must adapt to the evolving role women play.
Australian artists transform 'I Touch Myself' into breast cancer anthem
Marketing

Australian artists transform 'I Touch Myself' into breast cancer anthem

by Matthew Miller  |  Apr 14, 2014  |  Comment now
AUSTRALIA - Several Australian recording artists sing 1990s hit 'I Touch Myself' in a new campaign that honours songwriter Chrissy Amphlett while reminding ...
MavSocial signs with Getty to offer content on top of social management
Digital

MavSocial signs with Getty to offer content on top of social management

by Emily Tan  |  Apr 11, 2014  |  Comment now
SINGAPORE - Social-media-management platform MavSocial has signed a publishing agreement with Getty Images, granting its users access to more than 16-million...
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CASE STUDY: Red Bull Soapbox Race stirs up comedy and crashes in Taiwan
Marketing

CASE STUDY: Red Bull Soapbox Race stirs up comedy and crashes in Taiwan

by Jenny Chan 陳詠欣  |  Apr 11, 2014  |  Comment now
While it's not quite the fast and furious F1 Grand Prix, the Red Bull Soapbox Race is still an international racing event—the wacky version. In September ...
David Jones in battle to stay afloat
Marketing

David Jones in battle to stay afloat

by Staff Reporters  |  Apr 11, 2014  |  Comment now
BRAND HEALTH CHECK: Declining profits see venerable Australian high-end department store looking for a lifeline
Train lovers travel down memory lane to join MTR's 35th anniversay exhibition
Marketing

Train lovers travel down memory lane to join MTR's 35th anniversay exhibition

by Benjamin Li  |  Apr 11, 2014  |  Comment now
Hong Kong's Mass Transit Railway has launched an exhibition to celebrate its 35th anniversary at Telford Plaza in Kowloon Bay. Among the displays at the ...
The importance of being earnest: Building trust in emerging markets
Marketing

The importance of being earnest: Building trust in emerging markets

by Anjali Puri  |  Apr 11, 2014  |  Comment now
What 'trust' means in emerging markets, and how to build it.
A great way to fly
Marketing

A great way to fly

by Allan Fraser-Rush  |  Apr 11, 2014  |  Comment now
Singapore Airlines should stand tall, and stand proud, especially with its communications.
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