Marketing
Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review
Shell Energy's creative pitch in Australia will be closely watched by environmental watchdogs to see how the company navigates the evolving landscape of environmental accountability and public perception.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.
Publicis Sapient augments its digital supply chain practice with new acquisition
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
Listerine and Aveeno owner reviews global creative account
Kenvue was spun off from Johnson & Johnson last year.
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
What I learned from one year of EssenceMediacom
On the first anniversary of the merger between Essence and Mediacom, APAC CEO Rupert McPetrie reflects on what this journey has taught him about people, communications, operations, and more.
Former iProspect Melbourne MD launches new media agency
Kookaburra Riot, EMG and Gravity Media, Silk Commerce, Bohemia, AS Watson, BBDO and more, in our weekly collection of people moves and account news.
Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
Creative activity slows down.
Survey reveals Red and Douyin are priority growth channels for Chinese brands
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
2024 Young Spikes winners announced
Emerging talent competed for gold, silver and bronze Spikes in three categories: Digital, Integrated and PR.
Why most brands fail at building true loyalty
Loyalty programmes and actual loyalty are two different things. Rapp’s strategy director comes in with suggestions on how to create actual customer loyalty beyond buy-one-get-one-free schemes.
Creative Minds: Malou Ko wants to have dinner with the late Virgil Abloh and Hikaru Utada
The founder of design studio The Cabinet on the wild idea of starting a design agency while still a student, and her dream dinner guests.
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
Will the data skills gap hinder marketers’ ability to integrate AI?
A lack of data skills among marketing talent was identified as a top three issue for leveraging data to improve customer engagement by 52% of senior marketers in a UK survey.
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