PR
Former iProspect Melbourne MD launches new media agency
Kookaburra Riot, EMG and Gravity Media, Silk Commerce, Bohemia, AS Watson, BBDO and more, in our weekly collection of people moves and account news.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
2024 Young Spikes winners announced
Emerging talent competed for gold, silver and bronze Spikes in three categories: Digital, Integrated and PR.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
MediaLink CEO Michael Kassan out amid UTA legal dispute
Kassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.'
Our ad wasn't racist. It was simply a mistake.
When it comes to DE&I brand crisis, denial can cause more harm and hold your brand back.
Move and win roundup: Week of March 11, 2024
Hires and wins at AS Watson Group, Stellantis, Breast Cancer Foundation, Dentsu Creative and more are in our weekly collection of people moves and account news.
You cannot 'inspire inclusion' without intersectionality
There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
There's too much advertising on social media, 6 in 10 respondents tell Hootsuite
Hootsuite’s Social Media Consumer Report is based on a survey of more than 6,000 respondents between the ages of 18 and 65 in the U.S., Canada, U.K. and Australia.
Monkey Shoulder hires Special London as global creative agency
Iris has won the US account.
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
The 'reliance' on Ambani: Has the tech mogul become India's most visible business brand symbol?
SOUNDING BOARD: Following a lavish multi-million dollar pre-wedding celebration in Gujarat last week that attracted notoriety and celebrities from the world over, has the Ambani family become pivotal globally in establishing Brand India? Campaign asks the experts
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
‘I don’t want to be the villain’: Dylan Mulvaney calls for brands to protect talent and celebrate trans joy
Nearly one year after facing hate for a partnership with Bud Light, the trans influencer discusses healing through humor and putting safety measures in place for diverse talent at SXSW.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
Richard Edelman: Dropping DE&I is ‘nonsense’
Edelman pushed back against criticism of diversity programs at this week’s Women of Color Connecting Summit, saying he’s “standing up for DE&I in every client conversation.”
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
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