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CASE STUDY: How Wahaha made inroads with 'liquid bread'
Marketing

CASE STUDY: How Wahaha made inroads with 'liquid bread'

by Jenny Chan 陳詠欣  |  May 28, 2013 seg  |  Comment now
Chinese beverage giant Wahaha has made slight inroads to popularise a niche Russian-beverage by sponsoring a national singing contest for veteran artistes.
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Cannes winners: Japan tops Design, India leads Press (and yes, more awards for 'Dumb Ways')

Cannes winners: Japan tops Design, India leads Press (and yes, more awards for 'Dumb Ways')

Cannes winners: Japan tops Design, India leads Press (and yes, more awards for 'Dumb Ways')

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