Campaign Asia-Pacific

Advertising

Global adspend recovery weakened by Japan and Middle East

By Mark Banham, Apr 11, 2011

GLOBAL - ZenithOptimedia has downgraded its global adspend forecast from 4.6 per cent growth this year to 4.2 per cent in the light of the 'devastating earthquake' in Japan and ...

Marketing

UPDATE: Cricket conversations far-reaching, but sponsor uplift low : OMG

By David Blecken, Apr 8, 2011

SINGAPORE – A new piece of research by Antenna, Omnicom Media Group’s (OMG) community conversation tracking and analysis tool, indicates the potential of cricket as ...

Media

Five things you need to know about real-time commerce

By Rob Fry, Apr 6, 2011

Robert Fry, regional head of insight, APAC, MediaCom believes that consumers are starting to get their first experience of real-time commerce, as increasingly widespread usage ...

Media

UM Japan hires integrated communications planning head

By David Blecken, Apr 1, 2011

TOKYO – UM has appointed Jeremy Paul as integrated communications planning director in Japan.

Media

MediaVest wins Yahoo regional business

By Michael O'Neill, Apr 1, 2011

ASIA-PACIFIC - MediaVest has been named the media agency-of-record in Asia for online player Yahoo.

Media

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

By Kate Nicholson, Apr 1, 2011

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

Media

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

By Kate Nicholson, Apr 1, 2011

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

Digital

Mediabrands appoints APAC research and tools manager

By Kate Nicholson, Mar 30, 2011

ASIA-PACIFIC - Mediabrands has appointed Ashley Nin as research and tools manager for Asia-Pacific.

Media

OPINION: The building blocks of outdoor media

By Nimish Dwivedi, Mar 30, 2011

Nimish Dwivedi, regional head of marketing at PayPal, looks at the building blocks for transforming outdoor media from a traditionally perceived passive or secondary medium to ...

Digital

OMD Australia scoops online dating site eHarmony

By Kate Nicholson, Mar 29, 2011

SYDNEY - OMD Australia has been appointed to the national media planning and buying account for online dating site eHarmony.

Media

Quintessentially Magazine launches Asian edition

By Benjamin Li, Mar 28, 2011

ASIA PACIFIC - Deluxewords has reached an agreement with Quintessentially, the world’s premier luxury concierge service, and UK-based publisher FMS to create and publish ...

Media

VIDEO: FT's deputy CEO Ben Hughes talks digital

By Staff Reporters, Mar 25, 2011

GLOBAL - Ben Hughes, the global commercial director and deputy chief executive of the Financial Times, talks to Campaign about how print is engaging with digital.

Media

Starcom Guangzhou's head of P&G resigns

By Benjamin Li, Mar 24, 2011

GREATER CHINA - Puneet Arora, head of P&G planning team at Starcom MediaVest Guangzhou, has resigned and is leaving the company at the end of March.

Advertising

2011 entries double for Asian Marketing Effectiveness Festival

By Staff Reporters, Mar 24, 2011

ASIA-PACIFIC – The Asian Marketing Effectiveness Festival has received a total of 858 entries for this year’s awards, double the amount entered last year (429) and ...

Advertising

Bates 141 promotes Dheeraj Sinha to regional role

By Staff Reporters, Mar 22, 2011

ASIA-PACIFIC – Bates 141 has promoted India chief strategy officer Dheeraj Sinha to regional planning director.

Media

Microsoft picks Starcom Mediavest as lead media agency globally

By Staff Reporters, Mar 21, 2011

GLOABL - Microsoft has awarded the bulk of its estimated US$1 billion global media planning and strategy business to Publicis Groupe's Starcom Mediavest.

Media

Sara Lee calls US$200m global media review

By Katherine Levy, Mar 21, 2011

GLOBAL - Sara Lee is reviewing its estimated US$200 million international media planning and buying business for its bakery and beverage division.

Digital

Unilever launches Lynx in HK with sexy YouTube video

By Benjamin Li, Mar 18, 2011

HONG KONG - Unilever has today launched a 360-degree advertising campaign for its Lynx deodorant product launch.

Media

WSJ hires marketing director

By Benjamin Li, Mar 17, 2011

ASIA-PACIFIC - Christopher Luk, most recently the brand and communications manager at The Economist Group in Asia, has joined The Wall Street Journal (WSJ) as marketing ...

Digital

Gumtree appoints PHD in Australia

By Staff Reporters, Mar 17, 2011

SYDNEY - Australia’s leading free online classifieds brand, Gumtree.com.au, has appointed media agency PHD for channel planning, and online and offline planning and buying.

Media

BBC channels to air Royal Wedding live in Asia

By Benjamin Li, Mar 17, 2011

ASIA-PACIFIC - BBC Worldwide Channels has announced BBC viewers can tune it to watch the BBC One feed of Prince William and Catherine Middleton's wedding on 29 April, estimated ...

Media

VIDEO: PHD global CEO Mike Cooper on Asia-Pacific growth

By Staff Reporters, Mar 17, 2011

ASIA-PACIFIC - PHD Worldwide’s global CEO Mike Cooper speaks to Campaign about the rapid growth of the agency in the region and his plans for building on recent success.

Media

OMD promotes Alistair Henderson to national strategy role in Australia

By David Blecken, Mar 16, 2011

SYDNEY – OMD has promoted Alistair Henderson to the position of national strategy director in Australia.

Media

OMD wins Grameen Danone media business in Bangladesh

By Staff Reporters, Mar 15, 2011

BANGLADESH - OMD has retained GrameenDanone’s media, strategic planning and buying business, following a two-month pitch that included Group M, Carat and MPG.

Media

BBC Worldwide promotes Michael Rees to lead regional sales

By Benjamin Li, Mar 14, 2011

REGIONAL - BBC Worldwide Channels has promoted Michael Rees to regional director for Greater China and Korea. He will be based in Hong Kong and commences work today (15 March).

Media

L'Oreal regional media review rolls into Southeast Asia

By Kate Nicholson, Mar 11, 2011

SOUTHEAST ASIA - French cosmetics giant L'Oreal has launched a review of its media business in Indonesia and Malaysia as part of an ongoing regional review.

Media

Japan digital terrestrial TV shift to boost average TV spot cost : SPI

By Benjamin Li, Mar 8, 2011

TOKYO - In the run up to the migration to digital terrestrial TV broadcasting in Japan scheduled for 24 July, SPI has released a report predicting household viewership to drop ...

Marketing

Thoughtful Media appoints global COO

By Kate Nicholson, Mar 7, 2011

SHANGHAI - Announcing its third senior management hire in China, Thoughtful Media Group (TMG) has appointed Frederic Dominioni as global chief operating officer, a function ...

Digital

CASE STUDY: TVNZ entices soap fans into an online summer fling

By Staff Reporters, Mar 4, 2011

Shortland Street is New Zealand’s leading soap opera and one of the country’s top-rated programmes. Screened on TVNZ, the series centres on the lives of the staff ...

Media

China Telecom calls media pitch in China

By Benjamin Li, Mar 4, 2011

BEIJING - China Telecom has called a media agency pitch in China, putting the one year incumbent Carat on high alert.

Media

SMG hires Doris Kuok as Hong Kong GM, regional Richemont lead

By Benjamin Li, Mar 3, 2011

HONG KONG - Starcom MediaVest Group (SMG) has today announced the appointment of Doris Kuok as regional director leading the Richemont and UBS accounts, and GM in charge of its ...

Media

PHD adds Ultimate Fighting Championship to media portfolio

By Rhandell Rubio, Mar 2, 2011

SYDNEY – PHD has been selected as the media agency-of-record by mixed martial arts promotion company Ultimate Fighting Championship (UFC), displacing the incumbent agency ...

Digital

Pushkar Sane to leave Starcom MediaVest Group

By Kate Nicholson, Mar 1, 2011

SINGAPORE - Pushkar Sane, chief digital officer at Starcom MediaVest (SMV) for North and South Asia, is to leave the agency.

Media

Mindshare China retains Yum Brands business

By Staff Reporters, Feb 28, 2011

SHANGHAI - Mindshare China is believed to have extended its 13-year media relationship with Yum Brands, reaffirming its relationship with clients including KFC, Pizza Hut and ...

Advertising

Japan adspend decline slows in 2010

By David Blecken, Feb 24, 2011

TOKYO – Advertising spend in Japan continued to fall last year, but the decline has slowed since the peak of the recession, according to a report from Dentsu.

Advertising

Korean ad spend surpasses 2007 figures

By David Blecken, Feb 23, 2011

SEOUL – Korean advertising spend increased by 16.5 per cent year-on-year in 2010 to pass the eight trillion won (US$7.1 billion) mark for the first time, according to a ...

Media

Consumer data and the fight over the future of optimisation

By Staff Reporters, Feb 22, 2011

In the upcoming March issue of Campaign Asia-Pacific, Daniel Davies takes a closer look at the relentless growth of consumer data and the subsequent surge of investment as ...

Media

Starcom hires global product director

By Kate Nicholson, Feb 22, 2011

SYDNEY - Starcom MediaVest Group has appointed strategy director Emma Montgomery to the newly created role of global product director based out of its Sydney office.

Media

MEC India adds e-commerce portal Flipkart to its portfolio

By Staff Reporters, Feb 21, 2011

BANGALORE – Media agency MEC has today nabbed the media duties for FlipKart, the Bangalore-based e-commerce portal, following a multiple agency pitch.

Media

CASE STUDY: MPG and Dettol keep hands clean

By Staff Reporters, Feb 18, 2011

MPG developed a campaign for Dettol that encouraged Muslims to keep their hands clean during Ramadan.

Media

ITV Studios and Active TV form production partnership

By Benjamin Li, Feb 17, 2011

ASIA PACIFIC - ITV Studios has announced a new collaboration with leading Singapore-based production company Active TV, which will see the two companies producing together ...

Media

Asia-Pacific leads trust in institutions globally : Edelman

By Staff Reporters, Feb 16, 2011

HONG KONG – In the latest findings of the 2011 Edelman Trust Barometer, trust in business, government and media institutions, as well as non-governmental organisations ...

Marketing

Former Digitas global CEO Alan Rutherford opens regional consulting company

By Benjamin Li, Feb 11, 2011

HONG KONG - Advertising veterans Alan Rutherford, previously global CEO of Digitas and global VP of media at Unilever, and Louise Au, previously president at Digitas Greater ...

Advertising

Indonesia ad spend up 23 per cent in 2010 : Nielsen

By Magz Osborne, Feb 8, 2011

JAKARTA - Media spend in Indonesia for 2010 rose 23 per cent year-on-year to almost Rp60 trillion (US$6.6 billion), according to the Nielsen Company - representing the highest ...

Media

Unilever hands US$45m media to Mindshare in Australia

By David Blecken, Feb 7, 2011

SYDNEY – Unilever has appointed Mindshare to handle its media duties in Australia, following a three-way pitch that included PHD and Initiative.

Media

Agency Report Card: Media agencies in 2010

By David Blecken, Feb 1, 2011

Alot can change over the course of 12 months, and while 2009 was characterised by feverish pitching and redundancies, last year saw a wave of normality return to the industry, ...

People

BBC Worldwide's Inez Albert tipped to join The Economist Group

By Benjamin Li, Jan 31, 2011

ASIA-PACIFIC - Digital sales director at BBC Worldwide Inez Albert will leave the company in March and is believed to be joining The Economist Group as regional digital director.

Advertising

UPDATE: OMD and Wieden+Kennedy win Levi's business in Asia

By Staff Reporters, Jan 28, 2011

GLOBAL – Levi Strauss & Co has handed its Asia-Pacific media and creative business to OMD and Wieden+Kennedy (W+K) as part of its recently concluded global creative and ...

Media

PHD opens for business in Taiwan

By David Blecken, Jan 28, 2011

TAIPEI – Omnicom Media Group (OMG) has launched PHD in Taiwan, its fourteenth office in the region.

Advertising

WPP to launch holding group Tenth Avenue

By Michael O'Neill, Jan 27, 2011

GLOBAL – WPP is set to launch a marketing services company under the name of Tenth Avenue, headed by the current COO of GroupM Worldwide Rupert Day.

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