Campaign Asia-Pacific

Creativity

BBH launches regional 'Be Momentos' campaign

By Rhandell Rubio, Mar 31, 2011

ASIA PACIFIC - BBH Asia-Pacific has today unveiled a regional campaign for Mentos, with a TVC and the new tagline 'Be Momentos'.

Digital

Coach China ventures into online video ads on Youku

By Rhandell Rubio, Mar 25, 2011

CHINA - Coach, the luxury handbags and accessories company, marked a milestone this month by launching its first video ad campaign in China.

Creativity

Iris Singapore kicks off Tiger Street Football campaign with TVCs

By Rhandell Rubio, Mar 25, 2011

ASIA-PACIFIC - To start the ball rolling in its campaign for the six-month long Tiger Street Football tournament, Iris Singapore has launched a TVC that showcases the challenges...

Creativity

BMW X3 rolls out in 'Extraordinary every day' campaign

By Rhandell Rubio, Mar 17, 2011

MELBOURNE – Ogilvy Group Melbourne has launched a fully-integrated campaign for the introduction of the new BMW X3, comprising of print, radio, TV, outdoor, online and ...

Advertising

Discovery Channel partners with Nissan X-Trail in Australia

By Rhandell Rubio, Mar 8, 2011

SYDNEY – The Discovery Channel has signed up for an exclusive partnership with the Nissan Motor Company in Australia over the next 12 months.

Creativity

Ideaworks goes green with plant/life balance campaign

By Rhandell Rubio, Mar 2, 2011

SYDNEY – In a bid to help Australians improve their health and wellbeing, Ideaworks rolled out the first phase of a five-year programme involving the distribution of ...

Creativity

Aarif Lee fronts Maxim mini cakes ad campaign

By Benjamin Li, Feb 8, 2011

HONG KONG - Maxim has launched a new ad campaign for its mini cake series in time for the Valentine’s Day season. The campaign stars Hong Kong celebrity Aarif Lee to ...

Marketing

Campaign partners with Emap's World Retail Congress Asia-Pacific

By Staff Reporters, Jan 10, 2011

HONG KONG - Campaign has partnered with Emap's World Retail Congress Asia-Pacific taking place on 7 and 8 March at the Excelsior Hotel in Hong Kong.

Marketing

Campaign confirms speakers for Spotlight Healthcare

By Staff Reporters, Jan 5, 2011

ASIA-PACIFIC - Campaign has confirmed the line-up of speakers for its upcoming Spotlight Heathcare conference in March, the first of a series of new conferences designed for ...

Digital

Campaign adds key upgrades to its iPad app

By Staff Reporters, Dec 15, 2010

ASIA PACIFIC – Campaign Asia-Pacific, the region’s leading title for the advertising, marketing, media and PR industries, has added key improvements to its recently ...

Creativity

Korean variety TV show Infinity Challenge advertise in New York

By Staff Reporters, Nov 29, 2010

Infinity Challenge, an action-packed sports and endurance real-variety TV programme in Korea by channel MBC, is to advertise in New York's Times Square.

Creativity

Durex releases final global campaign by McCann

By Staff Reporters, Nov 29, 2010

Durex has released a global campaign, leading out of the UK, titled ‘Love sex. Durex.’, marking the final work from McCann Manchester.

Creativity

Korea heartthrob stars in LG Optimus One 'Be an instant expert' campaign

By Jane Leung, Nov 26, 2010

LG Electronics is promoting its latest Optimus One handset with a global campaign featuring Korean actor Lee Min Ho in the Asia-Pacific version.

Creativity

CASE STUDY: Youku Originals' production pulls in over 16 million views online

By Staff Reporters, Nov 26, 2010

‘The bright eleven’ is an original movie production campaign by Youku in partnership with Chevrolet Cruz in China. The most popular of the first ten movies has ...

Creativity

Nokia starts 'social toy' digital campaign for N8 launch

By Benjamin Li, Nov 26, 2010

Nokia has created the first user-initiated 'social toy' digital campaign in Hong Kong as part of a marketing push for the launch of its N8 model.

Creativity

Nirlep returns to ATL ads for Acilis cookware in India

By Jane Leung, Nov 26, 2010

Nirlep, a non-stick cookware brand in India, is promoting its Acilis product line for independent and adventurous women.

Digital

Campaign Asia-Pacific Digital Media Awards 2010

Nov 25, 2010

BBDO Colenso/ Aim Proximity walked away with the coveted Platinum award at the 2010 Campaign Asia-Pacific Digital Media Awards held on 6 November at the Grand Millennium Hotel ...

Creativity

Smirnoff Vodka kicks off regional TVC ‘Purified’ with Manchester United

By Jane Leung, Nov 25, 2010

Leading vodka brand Smirnoff has embarked a on grand regional campaign, in partnership with Manchester United and creative agency JWT Sydney, titled ‘Purity’.

Creativity

Killer Jeans India's ‘What’s your cut’ campaign

By Jane Leung, Nov 25, 2010

India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.

Creativity

Five of the best global TVCs this week: Foot Locker, O2 & Vodka

By Staff Reporters, Nov 25, 2010

This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.

Creativity

Cascade Brewery promotes the goodness of Tasmanian beer

By Jane Leung, Nov 24, 2010

Cascade Brewery welcomes viewers to the ‘beer country’ with a campaign called ‘The feel’.

Creativity

AliExpress grants Christmas wishes on Facebook in Australia

By Jane Leung, Nov 24, 2010

Alibaba’s AliExpress is starting a Christmas campaign with giveaways on Facebook.

Creativity

Religare Broking India says size and scale does matter

By Staff Reporters, Nov 24, 2010

Scarecrow Communications has released new work for India's leading broking network Religare Broking titled ‘Archery’ and ‘India wedding car’.

Creativity

Google presents 20 things to know about browsers and the web

By Staff Reporters, Nov 23, 2010

Google has created a simple interactive book to explain ‘20 things I learnt about browsers and the web’.

Creativity

Insurance Australia invites nation to drive its car

By David Blecken, Nov 22, 2010

Whybin\TBWA\Tequila has rolled out its debut campaign for Insurance Australia Group (IAG) to highlight the benefits of various comprehensive policies.

Creativity

Vitasoy creates 'MomenTee' campaign on Facebook

By Jane Leung, Nov 19, 2010

Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.

Creativity

Top 10 luxury brand ads

By Staff Reporters, Nov 19, 2010

Online is increasingly a popular place to find exciting promotional films, beautiful celebrities and extra sexiness. This week we look at the top brands that have gone to great ...

Advertising

Chinese ad charged for 'Korean hate' in Korea

By Staff Reporters, Nov 18, 2010

BEIJING – A Chinese ad for an online game has caused controversy among Korean netizens for 'Korean hate'.

Creativity

CNN starts augmented reality programme online today

By Jane Leung, Nov 17, 2010

ASIA-PACIFIC – CNN has created an augmented reality (AR) experience as part of a global marketing campaign for its prime time evening news in Asia-Pacific.

Creativity

Tiger Beer airs last work from Saatchi & Saatchi

By Jane Leung, Nov 17, 2010

Saatchi & Saatchi Malaysia is rolling out its last creative work for Tiger Beer, titled ‘Ingredients’.

Creativity

Fashion brand Tommy Hilfiger returns to TV after five years

By Staff Reporters, Nov 16, 2010

Iconic fashion brand Tommy Hilfiger has launched a global campaign driven out of the US titled ‘Feast Interruptus’, its first since 2005.

Creativity

Test drive Samsung's Galaxy Tab on a taxi ride in Seoul

By Jane Leung, Nov 15, 2010

Samsung’s Galaxy Tab is campaigning widely in Seoul through a brand new interactive online push titled ‘Tab Taxi’.

Creativity

Five of the best global TVCs this week: Clooney, O'Brien & T-Pain

By Staff Reporters, Nov 12, 2010

It is time for this week's five best international campaigns. Stars include George Clooney, John Malkovich, Conan O'Brien and T-Pain.

Creativity

CASE STUDY: TBWA's 'Movember’ receives support from netizens worldwide

By Staff Reporters, Nov 12, 2010

People around the world are growing a moustache to support TBWA Singapore's CSR initiative in support of the SingHealth Prostate Cancer Research Fund.

Creativity

Tata International launches footwear brand Tashi in India

By Jane Leung, Nov 11, 2010

Indian multinational conglomerate Tata International, predominately known for its teleco services, is venturing into the footwear sector with the opening of its Tashi retail brand.

Creativity

Google Mobile creates animated character Mobaco for Japan

By Jane Leung, Nov 10, 2010

Google Mobile, in partnership with creative agency Wieden+Kennedy (W+K) Tokyo, has created a cute and bubbly female character Mobaco to lead its latest campaign in Japan.

Creativity

BoroPlus starts branding campaign in India for the Winter

By Jane Leung, Nov 9, 2010

Emami’s BoroPlus, India’s largest multi-purpose antiseptic cream has started its latest ‘Boroplus Ka Safed Teeka’ branding campaign.

Digital

Campaign Asia-Pacific launches on the iPad

By Staff Reporters, Nov 8, 2010

ASIA-PACIFIC - Campaign Asia-Pacific, the region's leading title for the advertising, marketing, media and PR industries, has launched on the iPad, with an iPhone version in ...

Creativity

MAC Cosmetics adds touch of tartan to the festive season online

By Staff Reporters, Nov 5, 2010

MAC Cosmetics is celebrating the coming holiday season with an animated storybook titled 'A Tartan Tale'.

Digital

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

By Jane Leung, Nov 5, 2010

IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.

Creativity

Samsung Anycall introduces four star-studded branded short films in China

By Jane Leung, Nov 5, 2010

Samsung Anycall is progressively airing four branded thriller films online in partnership with major portals Sina, Ku6, Tudou, Youku, QiYi and RenRen in China.

Creativity

Sony Pictures gives away cash for DVD returns in Australia

By Jane Leung, Nov 5, 2010

Sony Pictures Home Entertainment (SPHE) in helping consumers get rid of unwanted DVDs with a 'The Great DVD Amnesty’ initiative featuring 80s action star Jean-Claude Van ...

Creativity

Hyundai relaunches Accent model after 11 years 'for guys only'

By Staff Reporters, Nov 5, 2010

Hyundai Motors is bringing back its Accent model after discontinuing the brand in 2000 with a new slogan ‘Guy’s license’.

Marketing

Air Asia X to launch global campaign for economy class flatbed service

By Jane Leung, Nov 5, 2010

Leading long-haul budget carrier Air Asia X has charged Publicis Malaysia to launch a global integrated campaign for its premium flatbed service across 128 countries.

Creativity

UPDATED: Coca-Cola to launch global Christmas campaign across 90 countries

By Staff Reporters, Nov 4, 2010

Coca-Cola is gearing up to release its global Christmas campaign 'Snow globe' across 90 countries in celebration of the upcoming festive season.

Creativity

JWT Sydney is helping Nokia turn bills to thrills

By Staff Reporters, Nov 4, 2010

JWT has launched a digital campaign for Nokia across Australia to enhance its appeal among the youth market.

Creativity

Fuji Film launches star-studded TVC for its Instax camera in Korea

By Jane Leung, Nov 4, 2010

Fuji Films Korea is bringing back polariod-style photos with a star-studded on-and offline campaign for its Instax brand.

Creativity

Dell steps up advertising with global campaign 'You can tell it's Dell'

By Staff Reporters, Nov 2, 2010

Following its recent commitment to spend millions on a new brand image, Dell has announced the global launch of its new campaign ‘You can tell it's Dell’.

Advertising

Campaign’s Agency of the Year 2010 receives record number of entries, introduces holding company award

By Marie Green, Nov 2, 2010

ASIA-PACIFIC – The 17th Agency of the Year awards, organised by Campaign Asia-Pacific, have received 311 entries from across the region, a 114 per cent increase over last ...

Creativity

Nike launches global campaign 'Rise' starring LeBron James

By Jane Leung, Nov 2, 2010

Nike is going global with its latest 'Rise' campaign featuring the NBA’s MVP LeBron James at its centre.

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