BLOGS & OPINIONS

BLOGS
How Many Followers Follow The Incentive and Not The Brand?

How Many Followers Follow The Incentive and Not The Brand?

By Ashok Lalla on Feb 05, 2012
Fan and Follower acquisition seems to be a frenzy out there in the Marketing and Digital space. Every day, you hear clients asking for a big boost in Follower numbers. And celebrating new milestones in their fan bases (which usually are numbers fo...
3D, GLASSES-FREE

3D, GLASSES-FREE

By Roger.Pe on Feb 03, 2012
What were the greatest inventions in communications in the last 20 years? The Internet, Facebook, Twitter, Celphones, iPads were just some of the life-changing gadgets and forms of media that had so much impact on our lives. At last year’s Ad Con...
HOW TO MAKE A VIRAL VIDEO THAT WORKS

HOW TO MAKE A VIRAL VIDEO THAT WORKS

By Chris Jaques on Feb 01, 2012
I’ve just seen the latest ranking of the world’s most successful viral videos in 2011, and the results are amazing. What Is A Successful Viral Video? The ranking was published by one of the world’s leading viral agencies,...
What companies can learn from the Master of Innovation

What companies can learn from the Master of Innovation

By Mike.Fromowitz on Feb 01, 2012
There’s much that companies and brands can learn from Apple, the masters of innovation. It’s hard to think of a large company that better epitomises the art of innovation as they do. Apple’s success is nothing short of brilliant — its fourth-...
Looking for Digital Talents...

Looking for Digital Talents...

By Gregory Birge on Jan 30, 2012
.. and this is not easy.... the market is currently critically missing these digital talents, the real ones.  Why?  Simply because they do not yet exist. Think about it: 15 years ago, the Internet was just coming up and we were clueless on what ...
Corporate Industry Responsibility – the next step?

Corporate Industry Responsibility – the next step?

By Rohit Dadwal on Jan 15, 2012
Any organism or organisation that grows will have its own growing pains, problems that arise as a result of increasing size and complexity. As with any maturing industry, mobile marketing has come up against its own growing pains – limited infrastr...
 
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COLUMNS

Each failure is a step closer to success

Cindy Gallop, founder and CEO of IfWeRanTheWorld, on managing the fear of failure.
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OPINIONS

Opinion: DigiWars - How new battles offer new opportunities for brands

Chris Stephenson, strategy director for PHD Australia, discusses the ongoing battles in the digital space and the opportunities these present to brands and marketers.
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FIVE THINGS...

Five things you need to know about marketing luxury brands in the digital space

Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have much to gain by understanding and deploying digital technologies, especially in large markets like China and India.
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HOW TO...

How to make your organisation social media-ready

Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of creating an organisation that is ready to fully exploit social media.
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DEBATE

MEDIA DEBATE: Radio demonstrates premium potential

ASIA-PACIFIC - While radio is still popular in a number of markets, its mass appeal has typically deterred high-end advertisers. Is there room for a more targeted, premium offering in the region?
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DISCUSSION

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POLLS
Which region will be commanding the most attention from your agency this year?
   |   View results
Southeast Asia
  42%
 
Greater China
  36%
 
Japan and/or Korea
  13%
 
South Asia
  2%
 
Australasia
  8%
TOTAL VOTES: 53

VOTE
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012