BLOGS & OPINIONS

BLOGS
7 Ways to Turn Your Digital Award Entries into Award Victories

7 Ways to Turn Your Digital Award Entries into Award Victories

By Ashok Lalla on May 22, 2012
I just finished trolling through over 150 entries across various categories for the Campaign India Digital Media Awards. I was delighted by some great ideas and some good work. That reflected an innovative use of the Digital media. And an interest...
Carlsberg v's Heineken: who rules entertainment?

Carlsberg v's Heineken: who rules entertainment?

By chris.reed on May 22, 2012
[caption id="attachment_9851" align="alignleft" width="300" caption="Heineken's Green Room at the Esplanade"]
Taking a tablet or two: moving computing from the desk to the sofa

Taking a tablet or two: moving computing from the desk to the sofa

By Rohit Dadwal on May 21, 2012
It is a bit of a running joke that Moses was the first person in the world to have a tablet – well, he had two, but he broke one. The tablet form is nothing new - tablets far predate paper as writing tools, as the ancients used pointed sticks to ma...
People thrive when they feel appreciated.

People thrive when they feel appreciated.

By Mike.Fromowitz on May 18, 2012
Kudos to you, if you do everything you can to keep your creative people (and other employees) happy. It’s a fact that happy employees contribute more to a companies bottom line than those who fall into the disgruntled employee category.
Light And Clio Gold At The End Of A 'Bottle'

Light And Clio Gold At The End Of A 'Bottle'

By Roger.Pe on May 18, 2012
There is now light at the end of a ‘bottle’. If you see some shanty roofs with protruding Pepsi plastic bottles, do not think that they have replaced old tires as protection from typhoons. They’re actually lighting bulbs, slipped from outside...
The $100 Billion Facebook Gamble

The $100 Billion Facebook Gamble

By Steve Blakeman on May 17, 2012
The long awaited Facebook IPO begins on the NASDAQ tomorrow. Surely a safe bet ? Well, not according to Forbes and Motley Fool (and apparently they know a bit about this kind of stuff). They give 5 reasons why you shouldnt buy... 1. Facebook is no...
 
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COLUMNS

Each failure is a step closer to success

Cindy Gallop, founder and CEO of IfWeRanTheWorld, on managing the fear of failure.
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OPINIONS

Five things you can do to avoid 'placebo marketing'

Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and senior vice-president and creative lead at Proximity Worldwide, shares five tips for avoiding it.
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FIVE THINGS...

Five things you need to know about effective branding through mobile apps

MIT-educated Philip Kuai 蒯佳祺, vice-president and general manager of mobile ad platform at AdChina, shares advice on effective mobile marketing through apps in China.
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HOW TO...

How to make your organisation social media-ready

Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of creating an organisation that is ready to fully exploit social media.
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DEBATE

MEDIA DEBATE: Live streaming the new game changer

Sporting enthusiasts are increasingly using alternative channels to access content. So are online platforms a threat to traditional TV’s dominance in the world of sports coverage?
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DISCUSSION

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POLLS
What do you think of GM's decision to stop advertising with Facebook?
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  20%
 
Doesn't really matter much in the end
  40%
TOTAL VOTES: 30

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012