BLOGS & OPINIONS

BLOGS
It’s not what you say, it’s the way that you do it.

It’s not what you say, it’s the way that you do it.

By David Guerrero on Sep 09, 2010
A few months ago, a survey of Business Process Outsourcing professionals in the country showed 53% thought The Philippines had a ‘negative’ image overseas. Today, one would think the figure might be even higher. We are just one of around 200 countries in the world, just 100 million out of ...
20% by 2020? Are we missing the Addressable woods for the Digital trees

20% by 2020? Are we missing the Addressable woods for the Digital trees

By Bharad Ramesh on Sep 09, 2010
Great news! Yesterday, at an industry function marking the establishment of the Digital Advertising Alliance, a Singapore Govt. minister committed to spending over $30m SGD to support the Alliance's goal of growing the Singapore's digital adex to 20% share by 2020 (it's currently at 5%). You can read the official release here ...
Never Mind the (scent of) Bollocks

Never Mind the (scent of) Bollocks

By Steve Blakeman on Sep 08, 2010
Celebrity scents are big business. From Britney to the Beckhams and Kylie to Kim Kardashian. And the latest offering is from (quite bizarrely) the Sex Pistols. So is it Johnny Rotten or Pretty Fragrant [sic] ? According to the marketing blurb it smells like a "fresh restless bite of lemon, sharpened and ...
Anant’s blog: Don’t show me the money

Anant’s blog: Don’t show me the money

By Anant Rangaswami on Sep 07, 2010
It’s been a hard day’s night. It was 8.00 am by the time we sent the Campaign India A List (brought to you by Aidem Ventures, lest I forget) to press. Went home, had a power nap, a cup of tea, something that pretended to be breakfast, a shower and ...
LEARNING FROM LOCAL - INSIGHTS FROM CHINA’S 204,000 AGENCIES

LEARNING FROM LOCAL - INSIGHTS FROM CHINA’S 204,000 AGENCIES

By Greg Paull on Sep 07, 2010
  Ask anyone about what it takes to be a successful local agency in China and you’ll hear one word back – “Guanxi”. While this is still an important facet, we are seeing far more progressive thinking today as the environment gets more and more competitive. If you intend to be ...
The last outdoors kids.

The last outdoors kids.

By Jonathan Sanchez on Sep 07, 2010
When I look back at my earlier years (It's my birthday on Friday - 24 again!) I remember the great outdoors. Remember the outdoors? You know, real mud. Grass, dirty tennis balls. It was an outdoors that didn't exist solely on a Microsoft Windows screensaver. It was an outdoors where you ...
 
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COLUMNS

Campaign Asia-Pacific ready with best insight and ideas

The last issue of Media magazine in its current format was published on 26 August 2010. As of 20 September, the magazine will be rebranded Campaign Asia-Pacific.
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OPINIONS

Exploring Nepal’s untapped potential

Returning this week from the Ogilvy-Tsinghua 'Writing on the road' programme to Nepal, Scott Kronick, president of Ogilvy PR North Asia, discusses the beauty of the nation and its potential as a tourism hotspot.
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FIVE THINGS...

Five things you need to know about e-Sports in Korea

Steve Yi, chief strategy officer at Grey Seoul, shares an update on e-Sports and online gaming leagues in Korea, and how brands are capturing the buzz in this arena.
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HOW TO...

How to deliver integrated planning for your brand

Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, offers his advice on how to get ideas from the drawing board and into practice.
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OFF THE FENCE

Does Cantonese still have a place on TV in China?

Government proposals could force a major local television network in Guangdong to stop broadcasting in Cantonese and switch to Mandarin. We've asked two agency heads, a consultant and a marketer for their opinion.
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MAGAZINE
Media Magazine
Media
26 August 2010