Blogs

Why does Singapore Airlines make such boring videos?
Digital  |  Opinions

Why does Singapore Airlines make such boring videos?

by Chris Reed  |  Mar 15, 2015  |  Comment now
I have to conclude that the brand produces the most boring and unappealing content possible.
After a long battle with mediocrity, Creativity died last week.
Advertising  |  Opinions

After a long battle with mediocrity, Creativity died last week.

by Mike Fromowitz  |  Mar 12, 2015  |  Comment now
Sadly, after a long, hard-fought struggle, Creativity has passed away. It died last week after years of room temperature mediocrity.
Creative freelancers in a fast-changing marketplace
Advertising  |  Opinions

Creative freelancers in a fast-changing marketplace

by Mike Fromowitz  |  Mar 1, 2015  |  Comment now
At an advertising industry get-together put on by The Bauhub, I sat with several creative freelancers in a discussion that centred on the difficulties they ...
What the ad industry can do to stop the exodus of their best talents
Advertising  |  Marketing  |  Opinions

What the ad industry can do to stop the exodus of their best talents

by Mike Fromowitz  |  Feb 20, 2015  |  Comment now
What do advertising people have in common with construction workers, taxi drivers, textile machine operators and people who operate drilling machines? ...
Hilton tries to change business image with concert partnership
Digital  |  Opinions

Hilton tries to change business image with concert partnership

by Chris Reed  |  Feb 17, 2015  |  Comment now
Hilton has created a partnership with leading concert promoter Live Nation to try and change their rather stuffy brand image to one that is cool, contemporar...
Social networks 2.0: The rise of the messaging app
Digital  |  Opinions

Social networks 2.0: The rise of the messaging app

by Rohit Dadwal  |  Feb 11, 2015  |  Comment now
Will messaging apps take over social networking?
Made In Hong Kong: When creativity was king
Advertising  |  Opinions

Made In Hong Kong: When creativity was king

by Mike Fromowitz  |  Feb 10, 2015  |  Comment now
In his new book "Made in Hong Kong", longtime advertising creative Chris Kyme challenges the territory’s advertising industry with the question “Where’s the ...
CNY of the sheep (or is it goat or um, ram?) inspires brands to follow each other
Digital  |  Opinions

CNY of the sheep (or is it goat or um, ram?) inspires brands to follow each ...

by Chris Reed  |  Feb 9, 2015  |  Comment now
I love Chinese New Year (CNY). Every year is different, a different animal for marketers to wrestle with. This Lunar New Year is the Year of the Goat. ...
Why do QR codes work in China and not in Singapore?
Digital  |  Opinions

Why do QR codes work in China and not in Singapore?

by Chris Reed  |  Feb 3, 2015  |  Comment now
On a recent trip to China I was amazed by the amount of QR codes I saw. Why have they taken off in China and not in the West or even in Singapore? Simple ...
A State of Trance: Customer-centric music power brand inspires
Digital  |  Opinions

A State of Trance: Customer-centric music power brand inspires

by Chris Reed  |  Jan 27, 2015  |  Comment now
What started as a dance genre has become a multi level marketing operation unparalleled in global music for the strength of it’s brand, loyalty of its fans, ...
Legendary ad men: They don’t make them like they used to
Advertising  |  Opinions

Legendary ad men: They don’t make them like they used to

by Mike Fromowitz  |  Jan 12, 2015  |  Comment now
Jim Aitchison, author of Cutting Edge Advertising once wrote that “there is nothing permanent in advertising. A few great men with vision and guts build a ...
LinkedIn and Taken 3 connect to market new film
Digital  |  Opinions

LinkedIn and Taken 3 connect to market new film

by Chris Reed  |  Jan 8, 2015  |  Comment now
20th Century Fox have created a very innovative Linkedin based promotion for the new Liam Neeson film Taken 3. In what I think is a first they have created ...
SG50: Branding a pioneering nation
Digital  |  Opinions

SG50: Branding a pioneering nation

by Chris Reed  |  Dec 17, 2014  |  Comment now
I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.
Why can't brands like IBM do a better job at marketing themselves?
Digital  |  Opinions

Why can't brands like IBM do a better job at marketing themselves?

by Chris Reed  |  Dec 15, 2014  |  Comment now
I recently chaired a B2B Marketing conference in KL and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked ...
Can the Crocs empire strike back with Star Wars partnership?
Digital  |  Opinions

Can the Crocs empire strike back with Star Wars partnership?

by Chris Reed  |  Dec 8, 2014  |  Comment now
In a cool, cool galaxy far, far away Star Wars became the greatest movie franchise ever made. Many years later the Empire has taken over the asylum and ...
5 reasons your sales team should give up the phone and start selling socially
Digital  |  Opinions

5 reasons your sales team should give up the phone and start selling socially

by Chris Reed  |  Dec 4, 2014  |  Comment now
Social selling is in the process of replacing phone selling/cold calling in Singapore, and here’s why.
The monumental shift in media
Advertising  |  Digital  |  Media  |  Opinions

The monumental shift in media

by Mike Fromowitz  |  Nov 22, 2014  |  Comment now
There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the ...
Singapore customer service effects brand perception
Digital  |  Opinions

Singapore customer service effects brand perception

by Chris Reed  |  Nov 20, 2014  |  Comment now
According to a recent survey in Singapore 60% of people who suffer from bad service never complain. That means that for every four people who complain, ...
Foo Fighters and HBO use content marketing to engage fans
Digital  |  Opinions

Foo Fighters and HBO use content marketing to engage fans

by Chris Reed  |  Nov 10, 2014  |  Comment now
The Foo Fighters unleash their new album, “Sonic Highways”, this week with unprecedented hype and a unique content-marketing strategy. Lead singer and band ...
All Blacks and Adidas unleash new kit (x3) in time for holidays
Digital  |  Opinions

All Blacks and Adidas unleash new kit (x3) in time for holidays

by Chris Reed  |  Nov 3, 2014  |  Comment now
World Champion Rugby team the New Zealand All Blacks have transformed the thinking of the way that a new strip is launched to the public. Just as they lead ...
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