From Korea: 'Sudden exploration', for The North Face by Innored
Working with Innored (which specialises in campaigns that lure people into surprising situations), The North Face invited Koreans to a shopping mall for a virtual-reality experience. Unsurprisingly, a surprising twist then occurred.
This is not the agency's first surprising challenge for the same client.
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An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
The pitch is currently underway via the brand's Mumbai office.
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
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As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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