From the UK: 'No place like home', for British Gas by CHI & Partners
As Campaign UK wrote, "British Gas seeks to occupy a warm spot in consumers’ hearts with a new cutesy CGI campaign."
Nothing wrong with that, especially when the energy provider becomes the second UK brand in the last few months to wisely feature squirrels in its advertising.
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An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
The pitch is currently underway via the brand's Mumbai office.
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
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As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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