Ad Nut
Jul 9, 2015

Iope 'proves' you can make your face shiny even while weightless

From Korea: 'Extreme test! Makeup in zero gravity challenge' for Iope by Innored

Iope 'proves' you can make your face shiny even while weightless

According to the agency, this video—which purports to show a woman using Iope's Air Cushion product aboard an aircraft that's descending quickly to create weightless conditions—demonstrates the makeup product's ease of use. Ad Nut would have been willing to accept that it's easy to rub the cushion on one's face without the elaborate simulation (which is clearly not an actual flight*). But the video has nearly 3 million views in less than two weeks, so apparently people enjoy it.

Apparently people also enjoy having their face be supernaturally shiny. (Clearly, Ad Nut has not been swept up in the Korean Wave.) 

* Ad Nut has now confirmed that for safety reasons the film was shot kung-fu-style: in a studio environment using wires.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

APAC is a market of inspiration: OMD's George Manas

In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.

6 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

8 hours ago

Cheuk Chiang assumes CEO role at Bastion's ANZ ...

Chiang moves from his position as APAC CEO of Dentsu Creative.

15 hours ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.