[gallery link="file" order="DESC" columns="2"]A key challenge when throwing an event, especially in a discerning city like Sydney, is how do you keep the crowds engaged and entertained until the ...
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A key challenge when throwing an event, especially in a discerning city like Sydney, is how do you keep the crowds engaged and entertained until the very end?
That was part of the challenge at the recent Tiger Translate Sydney event. We wanted a concept that would bring to life the East meets West collaborative aspect of Tiger Beer's global platform, entertain the 500 strong crowd and bring to life the 'GROWTH' theme around which the event was curated.
Our solution was OHP Ping Pong - in a day of digital innovations whers computers are replacing pen and paper, we wanted to celebrate old school technology. Using overhead projectors, acetate and black markers, Momorobo (Singapore) and Babekuhl (Sydney) went head to head in a raw display of creativity.
Each collective spent about 15-20min adding a layer of graphics onto each other’s work, whilst they were projected live onto a giant white wall for the crowds to witness.
The result is a series of interesting, eye-catching collaborative pieces that live beyond the event in that they form content for digital PR and web.