Tom Child
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Aug 26, 2014
Owning the future: Five signs that you need a ...
‘Category visioning’ allows companies to gain clarity on what their future could look like. But does every brand need to pursue a category vision?
Feb 12, 2014
Getting a grip on China
Multinationals disappointed in their China performance may want to consider the value market and should definitely be playing a long-term strategy.
Dec 12, 2013
Innovate for success this Christmas
Retailers will have to embrace change and become more innovative to repel the growing threat from online competitors.
Nov 4, 2013
In search of true brand loyalty
The road to winning over customer loyalty is becoming more difficult. Tom Child of Landor draws a better map.
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