Vikas Mehta

Vikas Mehta is the Chief Marketing Officer at Lowe Lintas + Partners India, one of the largest and most celebrated communication agencies in the country. He’s played leadership roles in three countries and managed businesses | companies for 15 markets across the Asia-Pacific region.

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Recent articles by Vikas Mehta

Advertising is dead…Long live advertising
Advertising  |  Digital  |  Marketing  |  Opinions

Advertising is dead…Long live advertising

Aug 20, 2013  |  Comment now
The advertising industry seems to be in a hurry to pronounce its own death. The conclusion seems to be based on a desperately incomplete picture of reality.
An open letter from a Future-Ex-Believer
Opinions

An open letter from a Future-Ex-Believer

Sep 12, 2012  |  Comment now
An outburst from a an angry customer, or a lesson in one-on-one communication.
Can't beat them? Buy them!
Opinions

Can't beat them? Buy them!

Apr 10, 2012  |  Comment now
Facebook just announced the acquisition of Instagram for a billion dollars. This comes only months after experts had started touting Instagram as a ...
Offer Open till Stocks Last
Opinions

Offer Open till Stocks Last

Apr 2, 2012  |  Comment now
How the age old formula of call-to-action work for brands in today's environment
Rise of the Creative CEO
Opinions

Rise of the Creative CEO

Oct 11, 2011  |  Comment now
As the world still reels from the shock and recognizes the lacuna left behind by the loss of Steve, it will take us a while to understand the legacy he left ...
May you live in interesting times
Opinions

May you live in interesting times

Oct 3, 2011  |  Comment now
In a future whene uncertainty is the new certainty, here's a candid view on the transitions the advertising agency model is going through. Where it's gonna ...
Does God Google?
Opinions

Does God Google?

Sep 1, 2011  |  Comment now
Call it analytical, or speculative; here's a perspective on how the self learning algorithms of a search engine can give it abilities beyond its original ...
Frenemies
Opinions

Frenemies

May 26, 2011  |  Comment now
Read an article in NY times about how Facebook would like to join forces with advertising agencies to improve and innovate the ways marketers see and use ...
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