Tyronne O'Callaghan

Tyronne O' Callaghan has more than 12 years’ marketing experience from events to data planning and is currently the General Manager of PICO TBA Consulting Group Limited. He provides strategies and insights for many renowned global brands and in particular creating engaging and integrated brand experiences across multiple platforms. Prior to joining Pico, Tyronne was in senior management roles with another leading marketing agency with responsibilities ranging from strategy to agency operations.

For further information, please refer to:
Pico website: www.pico.com
Pico Facebook
or you can contact us by email: activate@pico.com

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Recent articles by Tyronne O'Callaghan

Cloud events

Cloud events

Apr 17, 2012  |  Comment now
You see much written today about a technology, data and analytical driven marketing future. Whether it be location based activity or marketing automation, ...
Is being green a load of hot air?

Is being green a load of hot air?

Mar 19, 2012  |  Comment now
Early in my career I worked at a small boutique agency in Sydney called McCorkell & Associates. At the time we specialized in marketing communications for ...
The Common Denominator

The Common Denominator

Mar 5, 2012  |  Comment now
As a brand activator, one of the greatest challenges in my job is to create singular experiences that connect with multiple audiences.There is great danger ...
Tradeshows are dead? Bullocks!

Tradeshows are dead? Bullocks!

Feb 6, 2012  |  Comment now
CES , the world’s largest consumer technology tradeshow, is always a highlight of the year for me. Not only do you get to see some great work from some of ...
The Paradox of Choice

The Paradox of Choice

Jan 9, 2012  |  Comment now
It’s the week before Christmas and typically, I have left buying my wife’s gift to the last minute. In between meetings and after work, I have been hitting ...
The Social Show

The Social Show

Dec 19, 2011  |  Comment now
social media, exhibitions, events, branding, brand activation
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